Local businesses are stronger together than alone. Your competitive advantage is derived from the local and industry knowledge you possess along with the market power (resources that enable you to attract and retain customers) built. As you forge relationships with other local businesses, you all grow stronger by gaining access to the collective knowledge and power of each other.
One of the simplest ways to demonstrate support for local business, while encouraging other local businesses to lend support back to you, is to "Share Local."
Share Local is the simple act of sharing something another local business is doing with residents. Successful local businesses have resources (typically email lists or Facebook followings) for sharing interesting content with customers. By featuring an event or promotion of another local businesses nearby as "cool local happenings" your customers think of you in a new light (as a valuable resource for local information), your content becomes more engaging to your audience, and the businesses you lent support to become indebted to you and your business - and so in turn do the same for you.
Here are a few ways to Share Local and grow stronger:
(Side note: on average two local businesses comparing email lists typically see less than a 2 percent overlap rate. Therefore, by simply sharing event and promotional information with one other local business you could almost double your reach. Imagine the potential if you were to regularly share with five other local businesses!)
When a local business posts an event or promotion, others share it with other local businesses nearby. Then other businesses in the community share it on their Facebook walls and get recognized by the businesses they are supporting, as well as others in the community.
Share Local is a mindset. As a local business owner, you are already predisposed to supporting other local businesses, so why not take it to the next level and spend five minutes a week supporting them. You may find that it does not take long before others are doing the same for you!
The only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.
A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.