C-Suite Profiles: Phyllis Levy, Christina Maxwell

C-Suite Profiles: Phyllis Levy, Christina Maxwell

Our 4th Annual Women's Issue of Franchise Update magazine featured profiles of 28 "C-Suite Women" who are not presidents, CEOs, or founders. While not necessarily in the spotlight, these women fill critical roles necessary for a franchise system to prosper and grow. Their titles run the C-Suite gamut: chief marketing/brand officers, chief financial/accounting officers, chief development officers, chief legal officers, chief operating officers, chief technology/information officers, chief people/talent/HR officers, a chief communications officer, and a chief quality, supply chain, and commercialization officer. Several hold dual positions, including executive vice president, senior vice president, vice president, co-owner, co-founder, and board member. In short, effective female leaders who help make the franchise world go round. In recognition of their contributions to their systems, their franchisees, and to franchising as a whole, we're presenting their profiles, two per week.

This week: Phyllis Levy, Senior Vice President & Chief Marketing Officer at Rita’s Italian Ice and Christina Maxwell, Chief Financial Officer at Quiznos.


Phyllis LevyPhyllis Levy

Title: Senior Vice President & Chief Marketing Officer
Brand: Rita’s Italian Ice
Years in franchising: 4
Years with current brand: 1
Franchised units: 625
Total units: 625
Brand revenue: NA

Background: As Senior Vice President and Chief Marketing Officer, Phyllis Levy leads the development and execution of marketing strategies and corporate communications, as well as research and development at the world’s largest Italian ice chain. Her career spans more than 30 years as both an executive within and as a consultant to a number of franchise brands and Fortune 500 firms in the food, pharmaceutical, and general consumer packaged goods industries. She is a nationally respected developer, acquirer, and marketer of new products and services for companies including Campbell Soup, Johnson & Johnson, Kraft Foods, and GlaxoSmithKline. Before joining Rita’s, she was Chief Executive Officer for Growing Points, a company she founded to develop new entrepreneurial ventures in both the educational and health and wellness marketplaces.


Christina MaxwellChristina Maxwell

Title: Chief Financial Officer
Brand: Quiznos
Years in franchising: 4
Years with current brand: 4
Franchised units: NA
Total units: 1,200 (est. 2016)
Brand revenue: NA

Background: Maxwell joined Quiznos in 2012. As Chief Financial Officer, she is responsible for the direct oversight of all accounting, finance, tax, and IT functions for the company. After receiving a B.S. degree in Accountancy from the University of Missouri-Columbia, she began her career by spending four years as an auditor with accounting firms Deloitte & Touche, followed by Ernst & Young. After that, she moved to the private sector as Corporate Controller and Senior Analyst with the Apartment Investment and Management Company. She next served as Director of Corporate Finance for Gaiam, a consumer products company focused on healthy living and sustainable products, followed by a term as Vice President of Finance at Real Goods Solar. She is a licensed CPA in the state of Colorado.

Published: May 20th, 2017

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