Don Smith Not Afraid To Take Risks
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Don Smith Not Afraid To Take Risks

Don Smith Not Afraid To Take Risks

Don Smith was the first - and is currently the largest - Valvoline Instant Oil Change franchisee in the country. He is CEO and co-founder of Boston area-based Henley Enterprises, which operates 197 Valvoline Instant Oil Change locations coast-to-coast, with 20 more of the quick lube stores in the pipeline.

In 2012, he orchestrated the purchase and successful rebranding of 72 EZ Lube oil change service centers in Southern California, the largest single acquisition in industry history. The deal, which included many distressed properties and just as many naysayers (including within Valvoline) was a "big piece to bite off," says Smith.

"We went in a little bit blind, but we knew we could do it," he says. "It definitely confirmed that the model that Valvoline has put together--and we have influenced that model--can work virtually anywhere in the United States."

Smith began his career working with a different kind of oil. A prep school rower recruited by the University of Pennsylvania, Smith initially took his dual major of geology and environmental studies to the oilfields of Oklahoma. He spotted a business opportunity in the quick lube business (a concept he discovered no one back in Boston knew much about) and never looked back. In 1989, he opened the first franchised Valvoline location in Somerville, Mass., offering customers a stay-in-your-car solution to preventative maintenance.

Internally, Smith strives for a transparent culture that practices a policy of open accounting to motivate employees, who earn a percentage based on store revenue. Smith says he wants to make sure those profits are good profits. The industry veteran has built a culture of "doing the job right, not taking shortcuts, and treating customers like gold. You need those customers to come back," he says.

"We perform better than virtually every franchise in the Valvoline system," Smith adds. "We know we are absolutely killing the competition, and it is a great opportunity right now. We are going to take advantage of that by growing aggressively."

Name: Don Smith
Title: CEO
Company: Henley Enterprises
No. of units: 197; 20 more under development
Age: 57
Family: Married 30 years, father of two sons
Years in franchising: 25
Years in current position: 25

Published: February 10th, 2015

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