Job Site: Survey Reveals Restaurant Job Seeker Social Media Habits

If you're not using social media as part of your recruiting process you should be.

Social media is becoming a more popular tool for job seekers, but few are seeking out restaurants directly on sites like Facebook to identify opportunities, according to a new survey on job seekers' social media habits from Snagajob, the hourly employment network for job seekers and employers.

Researchers surveyed 5,958 respondents and found nearly half of them use social networking sites in their job search (46 percent), and of those, 39 percent admitted searching for a job is their primary activity when online. But how they're using social media to find jobs might be a surprise.

While 42 percent have visited a social media job site page, like Snagajob, only 18 percent visited a restaurant's page.

"It's no surprise more people are incorporating social media into their job search," says Jason Hamilton, vice president of marketing of Snagajob. "But the telling trend is how infrequently job seekers are visiting employers' social media pages to find jobs. Cracking the social media puzzle can take considerable resources, and as this survey shows, many businesses might be better served partnering with job sites when it comes to social media recruiting."

Job seekers also report learning about opportunities through recommendations from shared connections (24 percent) or by following a shared connection's job search (19 percent).

Job seekers' time online is not in vain - more than two-thirds have applied for a job they learned about through social networking websites (68 percent). Thirty-one percent who have used social networking in their job search have been called for an interview, and 16 percent have been hired for a job.

It appears job seekers have taken note of the cautionary tales about being careful what you post online when looking for a job. Fifty-nine percent of respondents refrain from posting anything online a potential employer might consider negative, and 53 percent keep their profile information private altogether. When it comes to publicizing their job search, 58 percent prefer to keep quiet, hoping to avoid making their current employer aware that they're looking elsewhere.

While hiring managers might be inspecting job seekers' online profiles, the behavior isn't reciprocated. Only ten percent of respondents admitted to researching hiring managers on social networking websites to help gain an edge in the interview process.

Published: May 7th, 2013

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