Multi-Unit Franchisee Insight - Business Philosophy & Management Style - Part 2
We talk to successful multi-unit operators regularly here at Franchise Update Media. These busy on-the-go people share great insight and wisdom with us through our profile stories in Multi-Unit Franchisee magazine. Here, from our archives, are some insightful responses from some of these franchisees.
What is your business philosophy?
Freddy's has a motto: Give 'em the pickle! Meaning if the guest orders extra pickle (a free condiment), just give them the pickle. Don't fret about the extra costs. If that pickle means the guest is happy, then it's well worth it--especially if it helps turn them into a regular. But this philosophy can be applied to more than just pickles. Another philosophy I use daily (I'll call it "the 2-by-4") I learned from Freddy's COO Scott Redler. Scott often mentioned placing a 2x4 on the ground in the doorway. At first, you will stub your toe and trip on the 2x4. Over time, you will learn to step over the 2x4 until it becomes second nature, and eventually, you stop noticing it altogether. The idea here is that the 2x4 signifies a problem. Deal with the problem and fix it because it won't go away on its own.
Describe your management method or style:
Hard on specification, easy on staff mentality. I like to lead by example, set expectations, and approach situations like a leader rather than a boss.
Alex King, multi-unit operator of Freddy's Frozen Custard & Steakburgers
What is your business philosophy?
We love trying new things and want to keep ahead of the competition and market trends in our industry. We like to solve complex problems, and while it is difficult at times, the end result is very rewarding.
Describe your management method or style:
We like to promote from within whenever possible. We like to see our employees develop, grow, and get promoted within the organization, both in skills and leadership opportunities.
Joye and Dave Griffin, multi-unit operators of Jiffy Lube
What is your business philosophy?
I don't have any business degree. I learned in business that if you stay true to who you are and what you stand for, and focus on what's important and stay on track, and not let anyone or anything cause you to stray away from your path and goals, you'll be successful and reach your goals.
Describe your management method or style:
I coach and train, and once that part is done the expectations and accountability take place.
Shahin Urias, multi-unit operator of Sport Clips
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