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The study evaluated the websites of each of the top 100 franchises and, based on the results of our research, separated the sites into four categories: well optimized, moderately optimized, insufficiently optimized and non-optimized. The criteria used included title tags, meta tags, alt tags, content, keywords, optimization content, site architecture, spiderability, link data and local search optimization to determine the comprehensive level of optimization for each site. In addition, search position for each site's relevant keywords and use of local search strategies were evaluated.
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A unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.
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