Poll Finds Nearly Half of Small Businesses Could Fail

Poll Finds Nearly Half of Small Businesses Could Fail

Poll Finds Nearly Half of Small Businesses Could Fail

The holiday shopping season would normally bring good cheer for business operators. Not so for 48% of small businesses that fear they won't make enough money during the rest of the year to stay afloat, according to the Alignable Revenue Poll. 

The eye-opening number from Alignable's recent poll indicates small businesses still have a long way to go to reach a post-Covid-19 recovery.

Two months ago Alignable's polls found pessimism among small businesses was at 42%. The increase is likely due to the convergence of several factors including the resurgence of Covid-19, elevated customer fears, and a surge in online shopping.

Other findings from the poll include:

  • Some 50% of retailers could close for good and that figure is up from 45% only two months ago.
  • 47% of small business-to-business (B2B) firms are struggling to keep the lights on and might not make it to next year. This is up by nine percentile points from September where the figure was just 38%.
  • Among those hard hit are those in the travel and hospitality sector where 62% say they might not survive in the next three months.
  • Others who expressed their concerns include owners of gyms (61%), beauty salons (60%), health and wellness shops and spas (46%), restaurants (45%), marketing and advertising agencies (45%), entertainment companies (43%), construction businesses (38%), law offices (36%), and even accounting firms (25%).
  • Those seeking some form of support to weather the storm are shops and services with closure risks of 45% to 62%.
Published: December 15th, 2020

Share this Feature

Subway
SPONSORED CONTENT
Subway
SPONSORED CONTENT
Subway
SPONSORED CONTENT

Recommended Reading:

Hot Dish Advertising
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Jersey Mike's Subs
ADVERTISE SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026

Own a rewarding business and help children develop skills for life with The Little Gym, the world's largest children's motor skill development...
Cash Required:
$100,000
Request Info
For career changers and multi-unit owners, Grease Monkey is the oil change franchise built for growth, offering flexible entry points, conversion...
Cash Required:
$400,000
Request Info

Share This Page

Subscribe to our Newsletters