Savvy Operator Turning To Technology

Moe's Southwest Grill multi-unit operator Mike Geiger has been a part of the brand for years now and currently operates 10 of their traditional restaurants. But now the Pittsburgh-based franchisee is preparing to be a pioneer with the brand's new all-digital/kiosk-only location he's set to open in the first quarter of 2020.

Geiger's store, and another one being opened by a franchisee in Charlottesville, will each come equipped with four self-order kiosks and will feature Moe's new brand design, which includes Moe's new logo, colors, paint, and furniture.

Geiger has experienced recent success with his newest urban location, which added a separate section specifically for mobile/pickup orders only. With that move, online sales rose significantly year over year. Geiger and Angelo Dajon, owner of the Charlottesville location, are optimistic that they will be able to replicate similar results with these new kiosk locations.

The self-order kiosks will accept cash, Apple Pay, and University credit card (for University of Pittsburgh students). One POS register will be available at each location. The Pittsburgh restaurant will seat approximately 15 people, while the Charlottesville restaurant will seat approximately 40 people.

The Atlanta-based Moe's Southwest Grill is a fast-casual restaurant brand with more than 700 franchised locations.