Stories from the Covid-19 Front Lines: CDO Q&A with Pete Lindsey of Nikita Hair USA
Company Added
Company Removed
Apply to Request List

Stories from the Covid-19 Front Lines: CDO Q&A with Pete Lindsey of Nikita Hair USA

Stories from the Covid-19 Front Lines: CDO Q&A with Pete Lindsey of Nikita Hair USA

Name: Pete Lindsey
Title: Consultant
Brand: Nikita Hair USA
Segment: Salon operations, retail
Units: 150+
Locations: Norway and 3 U.S. states

What are you doing differently with your franchise development program as a result of Covid-19? 

We have pulled back most of our franchise marketing. We don't really have consumer marketing going on right now. 

What are your plans for the next 60 days (April & May)? 

We will continue to do limited advertising for franchise sales as we feel we are well-positioned coming out of the virus. 

What are your plans for the following 90 days (June, July, August)? 

We will try to build out two of our stores as the situation offers. We will continue to conduct franchise sales.

Have you made major changes to your franchisee recruitment program or sales process? 

We are building out a sales process and believe that due diligence will not change, so our process will not be altered. We are weighting funding plans more up front in our process to make sure funding will not be a problem.

Have you made any changes to the roles or duties of your team? 

No changes to my role in franchise sales. We have furloughed non-essential personnel and cut down on the number of portals we are advertising on. We’re still getting content out there for our franchise sales.

Published: June 27th, 2020

Share this Feature

Batteries Plus
SPONSORED CONTENT
Batteries Plus
SPONSORED CONTENT
Batteries Plus
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
MassageLuXe
SPONSORED CONTENT

FRANCHISE TOPICS

FEATURED IN

Franchise Update Magazine: Issue 2, 2020
Franchise Update Magazine: Issue 2, 2020

Executive Care
SPONSORED CONTENT
Conferences
InterContinental, Atlanta
OCT 14-16TH, 2020

Sept. 1 - Sept. 4, 2020 at Caesar's Forum, Las Vegas. MUFC is the premier annual event for the country’s leading Multi-Unit Franchisees. Meet the...
Latin America’s definitive franchise expo, welcomes over 30,000 visitors each year and helps franchisors generate quality international and...

Share This Page

Subscribe to Franchise Leadership & Development Report

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2020.
All Rights Reserved.