USCS Report: Franchising Industry - A Reference for U.S. Exporters
In case you missed it, and if you're a U.S. franchisor looking to expand overseas, a report from the U.S. Commercial Service (USCS) is worth a look. The report, "Franchising Industry - A Reference for U.S. Exporters" (2018 Edition), provides profiles for 39 countries, from Australia to Indonesia, Hungary to Kazakhstan, and Turkey to the United Arab Emirates, among others.
Note: For a list of many other valuable resources about international franchising, see the first article in this week's newsletter.
The USCS is the trade promotion arm of the U.S. Dept. of Commerce's International Trade Administration and has worked closely with the IFA to promote trade missions to various countries and regions over the years. In fact, the report contains an introduction by Robert Cresanti, CEO of the IFA.
Each country report, called a Market Brief, contains the following sections:
- Industry Opportunities
- Current Market Assessment & Market Profile
- Market Challenges & Obstacles
- Advertising Methods
- Trade Events
- Local Associations
- Country Ranking & Color Code
- Contact information (name, phone, email for USCS country specialists)
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