International
International franchise opportunities and global expansion are heating up, with American brands growing abroad and foreign brands opening franchised units in the U.S. Investing in the international business arena can be highly rewarding, but is not for everyone as laws, cultures, and even diets vary widely. Learn from franchisees and franchisors who have navigated these challenges successfully.
RECENT HEADLINES
William Gabbard named president of Edwards Global Services
- Eddy Goldberg
- 1,441
If you're thinking of expanding abroad, you'd be wise to answer these critical questions first!
- Rebecca Viani
- 1,686
How to qualify franchise brokers and consultants for international expansion.
- Joyce Mazero and Michael Seid
- 1,616
Before venturing abroad, be sure you have your supply chain firmly in place
- William Edwards
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Ranking the top 10 international markets for U.S. firms
- Eddy Goldberg
- 1,687
Blaze Pizza "forward invested" to build the infrastructure for global expansion from the start
- Carolyne Canady
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Going international? Be sure to use a letter of credit to reduce your risk!
- Joyce Mazero
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Russo's New York Pizzeria continues international growth with its 7th restaurant in Dubai
- Eddy Goldberg
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Before expanding abroad, be sure you've considered these 6 pieces of advice
- John Kersh
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Micro-franchising is a way to expand your brand internationally - and provide social good through economic development in LDCs.
- Joyce Mazero
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9Round kickboxing turns 10 and continues to grow internationally with 3 new overseas deals
- Eddy Goldberg
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SPONSORED Open a Huddle House FranchiseEveryone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order... |
Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
- Bill Edwards
- 5,433
Before investing in international franchising, read this first!
- Joyce Mazero and Michael Seid
- 1,866
Consumers in China now have access to hand-rolled soft pretzels thanks to Auntie Anne's opening its first location in the country this summer -- and there are more to come.
- Auntie Anne's
- 2,782
A look at international consumer trends by country, demographics, and more.
- William Edwards
- 4,942
At Franchise Update Media we have made it our business for more than three decades to be the premier authority and resource for franchise information, education, and opportunities. Through our two magazines, three conferences, four newsletters, and content-rich website, we continue to bring timely, relevant, and useful news and information to franchisees, franchisors, and opportunity seekers.
- Eddy Goldberg
- 2,693
An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company's bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success. If not carried out correctly, however, this can also be a costly drain on a company's time, energy, and money.
- Kay Ainsley
- 2,183
By now, bitcoin has become a household word. The idea of a digital, unregulated "cryptocurrency" elicits strong responses. Some have heralded bitcoin as revolutionary. Others, such as JPMorgan Chase CEO Jamie Dimon, denounced it as a "fraud." But in January of this year, Dimon walked that comment back, and declared, “The blockchain is real.” Why the change?
- Joyce Mazero and William Sentell
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China is hot, as is much of Asia. So is Latin America. Hot for what? For expansion-minded U.S. franchise brands seeking growth opportunities. In a trend that accelerated with the onset of the Great Recession, U.S. franchisors have been looking overseas with greater focus for the past three-plus years.
- Eddy Goldberg
- 16,781
As the American economy staggered in the last few years of the 21st century's first decade, many U.S.-based franchisors began to search for growth opportunities overseas, casting a serious eye at international expansion. And from overseas, foreign-based franchisors saw depressed U.S. real estate prices and increased availability of prime locations as an opportunity to penetrate the U.S. market and establish a beachhead with American consumers.
- Eddy Goldberg
- 12,392
Spanish Franchise Association GM Eduardo Abadia talks about franchising in Spain. The Spanish franchise market is healthy, growing, and receptive to new brands. But Abadia says there are some key guidelines that franchise brands must consider when coming to Spain.
- Spanish Franchise Association
- 2,513
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SPONSORED Open a Poke Burri FranchisePoke Burri is a Georgia-based restaurant company that provides a healthy and delicious dining experience focused around the popular dish, known as poke. |
Thinking international? Here's how to choose the best countries for your brand
- Kay Ainsley
- 2,429
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
- William Edwards
- 10,491
Europe is a ripe market for U.S. brands - if they know what they're doing.
- Peter Schwarzer
- 9,114
When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.
- Bill Edwards
- 10,969
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
- Rick Howard
- 10,658
Going international? So are we! This past December, Franchise Update Media co-produced its first conference in Europe, partnering with the Best Franchisee of the World.
- Multi-Unit Franchisee
- 28,098
For U.S. franchisors, the domestic market can be highly competitive. From small businesses to large corporations, U.S. companies are turning their attention to markets abroad and the opportunity for growth overseas.
- Martin Hancock
- 7,021
Now, more than ever, is the time for every franchisor to look at opportunities to expand its system outside the United States. A bold statement, especially coming from a lawyer who, for the past 27 years, has cautioned clients and employers against moving too quickly outside the U.S. when the brand hasn't yet been fully exploited within the U.S.
- Michael Daigle
- 3,265
Taking a franchise brand international is, in a sense, the final frontier for growth. It's where many franchise brands that have begun - and been successful - in the U.S turn when they seek expansion. It's a strategy that often occurs in part because of growth that has saturated domestic markets and territories. Typically, larger more established franchise brands begin looking across borders for untapped markets and potential growth. It's an expansion strategy that's not new. But during the past couple of decades as franchising has continued to grow as a popular business model, the international growth strategy has been on the rise. International franchising can also provide opportunities for new and existing franchisees looking for expansion options. There are opportunities as near as Mexico and Canada and as far as the Middle East.
In one sense, international franchising can be a relatively smooth and easy process. After all, the franchise concept is built around infrastructure, simplicity, replication, and streamlined operations. What works in one place generally works in another. And many international markets are wide open and untapped and offer enormous potential for franchisors - with the right products, services, and business culture.
- Kerry Pipes
- 28,204
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