International

International franchise opportunities and global expansion are heating up, with American brands growing abroad and foreign brands opening franchised units in the U.S. Investing in the international business arena can be highly rewarding, but is not for everyone as laws, cultures, and even diets vary widely. Learn from franchisees and franchisors who have navigated these challenges successfully.

RECENT HEADLINES

Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
  • Bill Edwards
  • 4,919
Before investing in international franchising, read this first!
  • Joyce Mazero and Michael Seid
  • 1,710
Consumers in China now have access to hand-rolled soft pretzels thanks to Auntie Anne's opening its first location in the country this summer -- and there are more to come.
  • Auntie Anne's
  • 2,398
A look at international consumer trends by country, demographics, and more.
  • William Edwards
  • 4,738
At Franchise Update Media we have made it our business for more than three decades to be the premier authority and resource for franchise information, education, and opportunities. Through our two magazines, three conferences, four newsletters, and content-rich website, we continue to bring timely, relevant, and useful news and information to franchisees, franchisors, and opportunity seekers.
  • Eddy Goldberg
  • 2,475
An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company's bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success. If not carried out correctly, however, this can also be a costly drain on a company's time, energy, and money.
  • Kay Ainsley
  • 2,089
By now, bitcoin has become a household word. The idea of a digital, unregulated "cryptocurrency" elicits strong responses. Some have heralded bitcoin as revolutionary. Others, such as JPMorgan Chase CEO Jamie Dimon, denounced it as a "fraud." But in January of this year, Dimon walked that comment back, and declared, “The blockchain is real.” Why the change?
  • Joyce Mazero and William Sentell
  • 2,673
China is hot, as is much of Asia. So is Latin America. Hot for what? For expansion-minded U.S. franchise brands seeking growth opportunities. In a trend that accelerated with the onset of the Great Recession, U.S. franchisors have been looking overseas with greater focus for the past three-plus years.
  • Eddy Goldberg
  • 16,451
As the American economy staggered in the last few years of the 21st century's first decade, many U.S.-based franchisors began to search for growth opportunities overseas, casting a serious eye at international expansion. And from overseas, foreign-based franchisors saw depressed U.S. real estate prices and increased availability of prime locations as an opportunity to penetrate the U.S. market and establish a beachhead with American consumers.
  • Eddy Goldberg
  • 11,957
Spanish Franchise Association GM Eduardo Abadia talks about franchising in Spain. The Spanish franchise market is healthy, growing, and receptive to new brands. But Abadia says there are some key guidelines that franchise brands must consider when coming to Spain.
  • Spanish Franchise Association
  • 2,249
Thinking international? Here's how to choose the best countries for your brand
  • Kay Ainsley
  • 2,350
SPONSORED
Open a Big Whiskey's American Restaurant & Bar® Franchise
Big Whiskey's American Restaurant & Bar® has become a legend in Missouri over the last 10 years. Now franchising to exceptional operators across North America, see how our formula with your skills & energy can start a new tradition in your city.
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
  • William Edwards
  • 10,343
Europe is a ripe market for U.S. brands - if they know what they're doing.
  • Peter Schwarzer
  • 9,022
When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.
  • Bill Edwards
  • 10,889
After years of pursuing single-unit operators, Massage Envy is shifting to multi-unit recruitment
  • Rick Howard
  • 10,552
Going international? So are we! This past December, Franchise Update Media co-produced its first conference in Europe, partnering with the Best Franchisee of the World.
  • Multi-Unit Franchisee
  • 27,987
For U.S. franchisors, the domestic market can be highly competitive. From small businesses to large corporations, U.S. companies are turning their attention to markets abroad and the opportunity for growth overseas.
  • Martin Hancock
  • 6,916
Now, more than ever, is the time for every franchisor to look at opportunities to expand its system outside the United States. A bold statement, especially coming from a lawyer who, for the past 27 years, has cautioned clients and employers against moving too quickly outside the U.S. when the brand hasn't yet been fully exploited within the U.S.
  • Michael Daigle
  • 3,200
Taking a franchise brand international is, in a sense, the final frontier for growth. It's where many franchise brands that have begun - and been successful - in the U.S turn when they seek expansion. It's a strategy that often occurs in part because of growth that has saturated domestic markets and territories. Typically, larger more established franchise brands begin looking across borders for untapped markets and potential growth. It's an expansion strategy that's not new. But during the past couple of decades as franchising has continued to grow as a popular business model, the international growth strategy has been on the rise. International franchising can also provide opportunities for new and existing franchisees looking for expansion options. There are opportunities as near as Mexico and Canada and as far as the Middle East. In one sense, international franchising can be a relatively smooth and easy process. After all, the franchise concept is built around infrastructure, simplicity, replication, and streamlined operations. What works in one place generally works in another. And many international markets are wide open and untapped and offer enormous potential for franchisors - with the right products, services, and business culture.
  • Kerry Pipes
  • 27,267
The evolution of franchising over the past 20 years has, of course, affected franchise executive recruitment. Executives at all levels are better educated today than they were in 1987, more sophisticated in their outlook and approach. The shift from founders to professional management teams, the effect of the Internet, the entrance of private equity, and new compensation schemes, taken together, have had a profound effect on the search business.
  • Lois Marshall
  • 2,194
What was happening in the franchisor community? The Italian legislature had proposed that no franchisor be allowed to offer franchises in Italy unless it had a history of operating at least two units in the country before it began franchising. Ultimately, Italy adopted a more flexible experience standard. Then China adopted a two-unit, one year of experience standard as a precondition for franchising there in its 2004 Franchise Measures.
  • Carl E. Zwisler
  • 6,117
SPONSORED
Open a Jimmy John's Gourmet Sandwiches Franchise
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
For many years--like the ancient bones of "Lucy" discovered by Donald Johanson in 1974 and long thought to be mankind's first ancestor--Albert Singer, who founded the Singer Sewing Machine Company in 1851, has been credited with being the first franchisor in the United States. The designation was likely given because his was the most recognized name of the early pioneers that people still remembered.
  • Michael Seid
  • 8,222
When Linda Burzynski was offered the CEO slot at Liberty Fitness, the franchising veteran says she hesitated, in part because she didn't feel she was in the best shape, physically, to head up a health and fitness organization.
  • Debbie Selinsky
  • 3,696
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.