BackCare & Seating Franchise Overview
About BackCare & Seating
BackCare & Seating has been a family owned Australian business for some 17 years. They are undoubtly the market leaders in specialised back care and seating products not just as a retail outlet but in Research & Development for global product innovation.
They know what it takes to be successful, In 1989 Backcare & Seating comprised of one store. Today they have franchised and licensed operations via associated companies in 5 countries with the products they have been involved in creating being sold in 15 countries worldwide. The same products that are sold to the Metropolitan Police Force in London, City of Minneapolis in USA, the Premier of Ireland's office, Nokia's manufacturing facilities in Norway, are as a direct result of Backcare & Seating's participation in product design for the group. The strategy for their success has always been clear: take a wide-open market, utilize a sound business model, and apply extraordinary dedication to serving their clients who seek relief and prevention of back and neck pain. Melbourne, Victoria is where it all began, a physiotherapist and visionary established a unique specialty retail store with products geared towards health and posture, he soon realized the need to develop better seating solutions especially as customers spent more time sitting at work and home, this lead to the development of a range of world leading ergonomic products. Over the past 12 years these products have generated an enviable reputation for quality and performance in all ends of the world. Early in 2007 a team of highly experienced organisation developers came together to generate the retail business through the existing licensed network implementing a complete re-engineering of the retail system and product offering taking Australia's largest specialty retailer of comfort, theyllness and ergonomic products to the next leg in its development whilst ensuring the company continues to have enormous positive impact on the communities it serves.
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