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Many companies use a customer loyalty scheme whether it be miles, points, or other free stuff. All are based on dollars spent and frequency of usage.
  • Lisa Ford
  • 8,632 Reads 1,014 Shares
Social media, social networking, social sharing, Web 2.0 - no matter what you call it, it's everywhere these days, and for good reason.
  • Melinda Caughill
  • 6,127 Reads 347 Shares
As chief marketing officer for Massage Envy, Susan Boresow understands that engaging and supporting franchisees is imperative in getting them to buy in and play an active role in the brand's overall marketing efforts.
  • Franchise Update
  • 5,806 Reads 337 Shares
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 2,502 Reads 63 Shares
In 1969, when high school senior Rodger Head took a job at a Burger King, he had no idea he was entering the business he would stick with for his entire career.
  • Debbie Selinsky
  • 10,387 Reads 1 Shares
The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
  • Franchise Update
  • 3,562 Reads 5 Shares
Lenders establish frameworks for various types of lending: housing, personal, small business, and more.
  • Darrell Johnson
  • 4,942 Reads 1,014 Shares
For 23 years, the franchise industry has relied on Franchise Update Media Group (FUMG) for franchise development and education. FUMG announced today that they have combined all of its online properties into one major website with the re-launch of Franchising.com, providing the franchising industry with the most comprehensive source of franchise information on the web today for franchise opportunity seekers, daily franchise news and events for the community.
  • PRESS RELEASE
  • 5,688 Reads 94 Shares
Most people receive their monthly natural gas bill from their local utility, open it up, look at the total cost, get mad about it, and then write a check for the total amount. Since most of you have always relied upon your local utility to supply the natural gas for your business, you do not believe that you have a choice. WRONG! In most locations around the United States you do have a choice.
  • By: Jim Isenhour
  • 17,158 Reads 2 Shares
Tom DiMarco knows his numbers--and they're getting bigger every year.
  • John Carroll
  • 7,446 Reads 523 Shares
Every business that accepts credit/debit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS).
  • Paul Arceneaux
  • 7,318 Reads 1,014 Shares
The Human Bean
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The Human Bean
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The Human Bean
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Many people who call themselves leaders are only posing. They're wearing the label or accepting the title without putting their skin in the game.
  • Steve Farber
  • 3,346 Reads 54 Shares
Susan Boresow has experience getting franchisees on board. As chief marketing officer for Massage Envy, she understands that engaging and supporting franchisees is imperative to getting them to buy in and play an active role in the brand's overall marketing efforts.
  • Franchise Update
  • 4,731 Reads 400 Shares
I often comment that technology is just a tool. It's not magic, nor mysterious, it is just a tool.
  • Scott Klososky
  • 4,461 Reads 138 Shares
The 2011 Annual Franchise Development Report (AFDR) is a comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 2,717 Reads
Ever wish for a marketing miracle, hoping to discover the "magic bullet" that creates stampedes of buyers begging for your franchise?
  • Steve Olson
  • 3,427 Reads 184 Shares
An old fisherman I once knew loved to talk wistfully of his once-secret fishing hole.
  • Melinda Caughill
  • 4,259 Reads
It happens every year, usually in February or March. Business owners across the country meet with their accountants to review the previous year.
  • Steve LeFever
  • 8,346 Reads 163 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 4,826 Reads 1 Shares
Pollo Campero will open three Houston locations by year-end featuring its new design and menu.
  • Eddy Goldberg
  • 5,141 Reads 1 Shares
Robert Branca, Jr., and his family of Dunkin' Donuts multi-unit franchisees offer the kind of advertisement for franchise success that money can't buy.
  • Debbie Selinsky
  • 15,710 Reads 6 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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It takes a creative mind to exercise leadership in the 21st century.
  • Dr. Nido Qubein
  • 7,512 Reads 2 Shares
There's no arguing that banks, potential investors, and creditors look heavily to a company's financial statements to determine its value.
  • Mike Handelsman
  • 5,862 Reads 1,023 Shares
Dave Melton has learned the importance of setting standards for the employees at his Domino's locations.
  • Multi-Unit Franchisee
  • 6,106 Reads 289 Shares
Each day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 4,988 Reads 1,023 Shares
For Dev and Sunita Sagar, branching out from their Denny's restaurant into Baja Fresh and Jack in the Box allowed them to cover different segments of the restaurant business in Northern California
  • Multi-Unit Franchisee
  • 5,412 Reads
In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,062 Reads 8 Shares
Consumer survey results indicate that 97 percent of consumers investigate products and services over the Internet before buying.
  • Kerry Pipes
  • 4,348 Reads 57 Shares
Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
  • Randy Murphy
  • 8,795 Reads
You may not know it yet, but you are at war. An unprecedented battle rages over what you are entrusted to protect: your customer's credit card data.
  • David Ellis
  • 5,219 Reads 61 Shares
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