Firenza Pizza Franchise Business Overview
About Firenza Pizza
Founded in 2015, Firenza Pizza is a new concept in the burgeoning fast-casual pizza segment that creates “Pizza Like Never Before!” Developed by a team of franchise executives and proven franchisees with more than 100 years of restaurant business development experience, Firenza specializes in truly hand crafted and made-to-order, stone hearth-baked pizzas that can be customized with nearly 40 toppings. Today, there are 10 Firenza locations open and operating in 5 states, with 25 more in various stages of development.
Firenza founders Dave Wood and Dave Baer spent about 30 years or so owning and operating 17 Dominos franchises throughout Northern Virginia before selling them in 2012 and opting for retirement. However, boredom soon got the best of them and they decided to launch a pizza concept of their own, Firenza.
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