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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Improve your lead gen through social media with these 4 useful tips
  • Lora Kellogg
  • 409
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 341
Grand openings at Wayback Burgers ensure franchisees connect with the local market
  • Kandi O'Connor
  • 1,336
Facebook changes driving you bonkers? Try these helpful tips from SocialJoey!
  • Jack Monson & Mike McDowell
  • 1,732
Absent an economic shock, we should have continued expansion this year and into next.
  • Darrell Johnson
  • 1,165
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world. Global use of technology in franchising includes franchise management, development, operations, training, social media, mobile pay, online delivery apps, marketing, and web-based POS systems.
  • William Edwards
  • 2,380
Development learns to play well with operations at Kids First Swim Schools
  • Gary Roth
  • 1,380
In what ways does your development department work alongside your operations department to enhance the recruitment process?
  • Franchise Update
  • 1,905
If you couldn't make it to FCMC this year, here's a highlight reel.
  • Eddy Goldberg
  • 1,722
Social media marketing news you can use. This week: 1) How 5 restaurant brands are using digital tech; 2) Hank and Harry's Delicatessen's CEO dishes on how its mobile app is bringing in the Millennials; 3) 21 social media marketing stats to know (plus a bonus #22); and 4) solving an email deliverability mystery!
  • Eddy Goldberg
  • 1,809
To be a professional disruptor, you must be willing to take risks. This means you must be willing to fail.
  • John DiJulius
  • 2,954
SPONSORED
Open a Kiddie Academy Franchise
Educational Child Care Franchise. Kiddie Academy is one of the nation's most respected providers of quality educational child care.
A statistically based analysis of Roark's acquisitions shows more growth in unit revenues than in number of units
  • Peter Schwarzer
  • 2,449
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,293
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 2,322
Learn how 4 brands are using digital technology, plus tips from a marketing pro
  • Sara Wykes
  • 3,360
Better review your online review practices on Yelp and Google!
  • Matthew Van Deventer
  • 4,001
By now everyone is painfully aware that even a modest data breach at a medium-sized company can cause a world of pain. Cyber response costs alone (including reimbursing credit card companies for having to issue replacement cards) can run into the millions.
  • Eric Levy, Eddie Block, and Peter Vogel
  • 3,900
Thinking international? Here's how to choose the best countries for your brand
  • Kay Ainsley
  • 2,130
Heavy reliance on brokers at Floor Coverings International has changed the role of the development team.
  • Richard Leveille
  • 2,922
For more than 20 years, Flame Broiler has been known for serving simple, healthy, and delicious rice bowls at an affordable price.
  • Daniel Lee
  • 3,249
Life was full of promise when Tammy Whitworth and her husband Todd launched their first Window World franchise location in 1999 in Wilmington, North Carolina.
  • Kerry Pipes
  • 5,844
SPONSORED
Open a Fantastic Sams Franchise
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
An international presence can add prestige to a brand, instill pride in employees and franchisees, and add to a company’s bottom line. For franchisors going international, selecting the right markets and franchisees will greatly improve their chances of success.
  • Kay Ainsley
  • 5,558
Local businesses competing for customers' time and attention can improve their chances with these tactics
  • Shawna Ford
  • 6,508
Social media marketing news you can use. This week: 1) GDPR goes into effect on May 25, whether you're prepared or not; 2) McDonald's senior exec on how to respond (or not) to negative news; 3) 4 customer experience predictions for 2020; 4) what 9 franchise brands are doing with delivery.
  • Eddy Goldberg
  • 6,921
Larry Oberly, president and CEO of SpeedPro Imaging, knows from personal experience what it's like to be a franchisee. This provides him with an additional level of insight as he grows into his new role at SpeedPro.
  • Kerry Pipes
  • 8,724
Franchisors discuss the pros and cons of using brokers to grow their brand.
  • Helen Bond
  • 8,024
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 7,866
In 2015, I reported on the increasing use of technology in international franchising. Today, technology has become even more essential to the operation of franchised businesses around the world.
  • William Edwards
  • 10,015
Designing a franchise website that serves the brand, franchisees, and consumers
  • Lora Kellogg
  • 8,667
How Real Property Management creates online ads that get results
  • Kent Frogley
  • 8,279
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