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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 5,071
Online data from Millennials makes target marketing easier
  • Shawna Ford
  • 11,195
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
  • Eddy Goldberg
  • 13,100
Most franchise company leaders preach to their home office team that they also have customers: operations, development, marketing, field reps, and all the other corporate employees who franchisees count on every day to deliver what they need to serve their own customers.
  • John DiJulius
  • 17,486
Thinking of going global in 2018? These countries are worth a look.
  • William Edwards
  • 20,713
This second in a series of highlights from the 2018 Annual Franchise Development Report (AFDR) looks at where the money in recruitment budgets goes.
  • Eddy Goldberg
  • 23,552
Too much time on our "devices" is costing us a lot in creativity, customer service, and so much more.
  • John DiJulius
  • 28,082
Social media marketing news you can use. This week: 1) Wendy's Twitter team tells how they do it so well; 2) Chick-fil-A feeds thousands of stranded flyers at Atlanta's airport - on a Sunday!; 3) TGI Fridays integrates Amazon Pay and Alexa ordering; 4) Almost half of programmatic ad buyers don't know where their ads appear.
  • Eddy Goldberg
  • 29,039
Results from the 2018 Annual Franchise Development Report (AFDR) were unveiled in mid-October at the 19th annual Franchise Leadership & Development Conference.
  • Eddy Goldberg
  • 28,223
When it comes to franchise sales, should you do it yourself or team up with third parties?
  • Art Coley
  • 21,494
So many good things are happening so quickly in franchising these days, it’s hard to keep up (even for us!). So welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 20,958
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Open a ZIPS Dry Cleaners Franchise
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Over the past few years, technological advancements have been growing at an accelerated rate. We've seen a shift from a desktop-dominated web to a mobile-dominated web.
  • Benjamin Foley
  • 15,927
Can marketing technology be keeping your team from doing what it does best?
  • Kandi O'Connor
  • 9,898
How Our Town America uses social media for local marketing
  • Brittany Johnson
  • 8,567
A series of highlights from the 2018 Annual Franchise Development Report (AFDR) begins with a look at recruitment budgets.
  • Eddy Goldberg
  • 3,866
Is your home office really supporting your system's growth?
  • John DiJulius
  • 4,259
Kix Mobile, an emerging cellphone exchange franchise, is less than a year old. But as a pre-registrant for the annual Franchise Leadership & Development Conference, Paul Wolbert, Kix's director and CEO, signed up to be mystery shopped by a team of sales and lead generation experts.
  • Sara Wykes
  • 2,636
For 2018, what changes will you make to consumer marketing? Huddle House has 3 big ones planned.
  • Alison Glenn Delaney
  • 1,844
Social media marketing news you can use. This week: 1) Eric Holm, founder of "Helpings from the Heart" and Golden Corral franchisee, to feed more than 20,000 in event's 25th year; 2) Long John Silver's To Introduce "Drive-Thrus of the Future"; 3) 5 tips on how to reach Hispanic consumers in 2018; 4) Juice It Up! to debut C-store with drive-thru window and self-serve ordering kiosks.
  • Eddy Goldberg
  • 1,594
Gary Findley will proudly tell you he was raised in the country and that’s where he picked up his work ethic.
  • Kerry Pipes
  • 1,921
12 ways to deepen franchisee involvement and grow your system
  • Keith Gerson
  • 3,227
SPONSORED
Open a Sbarro, LLC Franchise
An award-winning franchise company, Sbarro is known for selling XL NY pizza by the slice with dough made in-house daily & 100% Whole Milk Mozzarella.
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,237
For the first time in the 19-year history of the Franchise Leadership & Development Conference (FLDC), more than 500 top-level franchising executives gathered for franchising's premier sales and development event.
  • Kerry Pipes and Eddy Goldberg
  • 1,695
How to help your franchisees with community sponsorships
  • Liz Schaefer
  • 1,292
How Scooter's Coffee uses social media for local marketing
  • Todd Sanning
  • 1,576
Growth-oriented U.S. brands seek opportunities abroad.
  • William Edwards
  • 1,328
Think like a prospect to sell to a prospect.
  • Steve Olson
  • 1,177
If your perspective on the meaning of franchise development is a narrow focus on how many deals you get signed this quarter, I'd suggest you reconsider.
  • Art Coley
  • 1,376
Dealing with customer complaints that make it to senior executives is a critically important strategy.
  • John DiJulius
  • 2,875
Over the course of the past year, The Gents Place has been heavily involved in marketing our franchise opportunity through a number of avenues, including social media marketing, public relations, open house events, and franchise expos--all designed to leverage our personal networks and entice growth.
  • Franchise Update
  • 1,376
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2018 Annual Franchise Development Report    

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Issue IV, 2017

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