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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

If your recruitment team is achieving a 14 percent or better ratio on kept initial calls to signings, you have an advanced process and team. Congratulations!
  • Art Coley
  • 125
3 tips for attracting franchise candidates through digital campaigns
  • Lora Kellogg
  • 1,340
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 791
Crisis preparation has been a part of our franchisees' onboarding and training since the beginning.
  • Franchise Update
  • 888
Does your training program bring in the customers - and make them want to come back?
  • Eddy Goldberg
  • 1,314
Denise Pedini is a key player in turning around the 60-year-old Pizza Inn
  • Kerry Pipes
  • 1,315
Franchisees and franchisors are increasingly aware of social media's influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers.
  • Andrea Brandon
  • 2,382
AdvantaClean's founder and CEO says these 3 tips will improve your operations.
  • Jeff Dudan
  • 1,125
How cause marketing helps franchisee recruitment at Our Town America
  • Steven Sgroi
  • 1,245
With his first year as CEO of School of Rock under his belt, Rob Price has found his groove as he works to grow the 20-year-old brand that offers music education to kids all over the world.
  • Kerry Pipes
  • 7,128
"No means no": Are you practicing safe marketing in the age of GDPR?
  • Gareth Botha
  • 2,031
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Social media marketing news you can use. It's "Link Week" here at FCMR this issue, with a two-pronged focus, so dust off your mouse, flex your fingers, and get started on getting current on: 1) Gamification: a collection of articles on how companies are using it to attract, engage, and retain customers - and employees; and 2) Tech News: 10 links to articles ranging from three social media platforms to watch in 2019 to a Boston area restaurant that's raised $21 million to expand its "all-robot" restaurant.
  • Eddy Goldberg
  • 1,681
Nicole Ossenfort is an inclusive leader. Since taking over as president and CEO of Liberty Tax earlier this year, she has made it a priority to be in regular contact with people from every level of the tax preparation brand, from franchisees to employees.
  • Kerry Pipes
  • 4,971
So many things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,172
E-learning has earned its stripes as a convenient alternative to traditional corporate training models, which typically have involved flipcharts and laser pointers.
  • Nigel Davies
  • 1,501
Learn how these 11 brands identify, target, and engage with customers
  • Sara Wykes
  • 3,491
Crisis Management - Are You Ready? Chicken Salad Chick Is!
  • Tom Carr
  • 1,513
Culture can be defined as a set of core values that permeate a business and its people, from headquarters to the front line.
  • Nigel Davies
  • 3,423
If you haven't already removed your anti-poaching provisions, act fast!
  • Jess Dance
  • 2,137
Golden Corral's SVP for franchise development on how its focus on veterans helps with recruitment
  • Bob McDevitt
  • 1,596
Traditional consumer marketing campaigns were planned in detail, organized and structured to reach specific groups of consumers in an orderly fashion.
  • Bill Edwards
  • 5,287
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Open a PuroClean Franchise
Join the national insurance restoration service franchise that specializes in fire, mold, and water damage clean up. PuroClean offers a low investment
More restaurants are adding non-meat food protein choices to their menus.
  • Heather Ripley
  • 6,452
Social media marketing news you can use. This week: a focus on delivery, plus a selection of research reports, studies, ebooks, and other food for thought to help you sort out your digital and social options and the customer experience.
  • Eddy Goldberg
  • 2,549
After more than 50 years of perfecting our big, fresh, and meaty sandwiches, we decided it was time for a brand refresh to ensure that everything we do, from marketing to store design, would be in line with the uniqueness and high quality of a Togo's sandwich.
  • Glenn Lunde
  • 2,938
Brands with satisfied franchisees have higher unit growth, royalties, and lower turnover
  • Art Coley
  • 1,365
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 1,269
The dual themes of the "customer journey" and "brand promise" dominated this year's Franchise Consumer Marketing Conference. Both played a role throughout Franchise Update's 8th annual FCMC,
  • Eddy Goldberg and Kerry Pipes
  • 2,467
A look at international consumer trends by country, demographics, and more.
  • William Edwards
  • 4,862
If you're not on top of all your local reviews and websites, there could be a reputation crisis looming in your future.
  • Afif Khoury
  • 3,807
Every brand has a story - but not everyone knows how to tell it. Use these 5 tips to tell yours most effectively.
  • Lora Kellogg
  • 2,936
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