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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

How to communicate with the 4 styles of franchise buyers
  • Joe Mathews
  • 529    0
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 444    0
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 693    0
TA Restaurant Group, a multi-brand franchisee and franchisor, is a division of TravelCenters of America, a Fortune 500 company that offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores, and other services in 43 states and Canada.
  • John Ponczoch
  • 933    0
Consumer Marketing Conference kicks off next Tuesday!
  • Franchise Update
  • 777    0
Two Men and a Truck deploys Bluefin's P2PE solution.
  • Eddy Goldberg
  • 715    0
There are 4.8 billion unique mobile subscribers today, a 65 percent penetration of the world's population; by 2020 these numbers are expected to grow to 5.7 billion and 73 percent, respectively.
  • William Edwards
  • 1,155    0
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
  • Shawna Ford
  • 4,033    0
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 578    0
What's wrong with franchise development today - and how to make it right.
  • Art Coley
  • 718    0
Franchise Update goes international with new European partner
  • Kerry Pipes
  • 761    0
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Open a Taco Bueno Franchise
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our signature refried beans the traditional way – taking more than 30 hours to cook, chill and re-fry our beans from scratch.
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 1,004    216
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
  • Sara Wykes
  • 984    7
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 678    2
While the threat of that particular attack appeared to be subsiding a few days later, variations were still a possibility--and new, future attacks are a certainty, whether from state-sponsored hackers, cybercriminals, or teenagers out to impress their friends.
  • Eddy Goldberg
  • 860    2
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • By Kerry Pipes
  • 1,421    6
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 1,368    187
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 879    50
Capriotti's invests heavily in tech tools across the brand
  • David Bloom
  • 1,474    99
Social media marketing news you can use. This week: 1) 7 payment trends and predictions; 2) Digital ordering: 6 common mistakes to avoid; 3) 9 "gurus" speak out on the future of customer support; 4) KBP Foods brings Marietta's "The Big Chicken" back to life.
  • Eddy Goldberg
  • 985    30
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 1,023    41
SPONSORED
Open a Sonic Drive-In Franchise
Here's your chance to own a SONIC® Drive-in Franchise Restaurant. As the nation's largest drive-in chain, SONIC® has successfully served up hot, fresh, delicious made-to-order food for more than 60 year.
This series, featuring highlights from the 2017 Annual Franchise Development Report (AFDR), continues with a look at the different ways multi-unit operators find new brands.
  • Eddy Goldberg
  • 1,035    4
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • Eddy Goldberg
  • 884    12
What's not to love about big data? To paraphrase Sandy Pentland, the big data guru at MIT: The power of big data is that it is information about what people do, not what they say.
  • Jim Bender
  • 1,302    81
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
  • Adam Pierno
  • 829    0
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series
  • Franchise Update
  • 1,028    70
On one end of the spectrum of international expansion is the thought that you are offering consumers in other countries the opportunity to partake in an American experience and nothing will change from market to market.
  • Kay Ainsley
  • 594    0
3 ways Firehouse Subs uses email marketing to build its brand
  • Colby Cavanaugh
  • 2,273    28
Social media marketing news you can use. This week: 1) 6 tips on how applied analytics can improve your decision-making; 2) Latinos' influence on foodservice continues to grow; 3) Big-name advertisers question the basic promise of digital advertising; 4) Calculating the ROI of online reputation management.
  • Eddy Goldberg
  • 844    0
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
  • Franchise Update
  • 1,918    285
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