Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 3,090 Reads 2 Shares
Franchise executives discuss how to balance the power of AI and technology with personal interaction to optimize customer experience
  • Kerry Pipes
  • 1,630 Reads 11 Shares
Franchises must remember their unique value propositions that are most popular with their guests
  • George McAllan
  • 1,446 Reads 8 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
  • Kerry Pipes
  • 2,924 Reads 24 Shares
Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
  • Franchise Update Media
  • 2,266 Reads 10 Shares
Dual-branded franchise locations can create efficiencies with real estate and operations, and also help expand into new markets
  • Scott Gladstone
  • 2,178 Reads 11 Shares
New annual report shares latest consumer trends and marketing strategies for franchise businesses 
  • Franchise Update Media
  • 2,250 Reads 2 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
  • Franchise Update Media
  • 1,898 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
  • Franchise Update Media
  • 1,812 Reads 3 Shares
Franchise leaders discuss how they improve operations, efficiency, and the customer experience by collecting data through the latest technology platforms
  • Kevin Behan
  • 2,457 Reads 10 Shares
Although franchises are national brands, customers often think locally when evaluating their closest franchise location
  • Steven Toole
  • 2,406 Reads 16 Shares
PuroClean
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PuroClean
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PuroClean
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Franchise marketing professional with HTeaO discuss working with different departments
  • Franchise Update Media
  • 2,047 Reads 2 Shares
Franchise brands with strong DEI efforts attract top talent, boost engagement, and outperform--benchmark with tailored surveys to stay ahead
  • Michelle Rowan
  • 1,873 Reads 2 Shares
Franchise leaders shared how they use big events and special moments to turn customers into loyal advocates
  • M. Scott Morris
  • 2,622 Reads 51 Shares
Brands have the opportunity to stand out from the competition by offering a personalized experience and building relationships with the customer
  • Tim Sharp
  • 1,638 Reads 3 Shares
Roughly 26% of franchise businesses are owned by minorities compared to 17% of nonfranchised small businesses
  • Colleen McMillar and Kerry Pipes
  • 2,504 Reads 10 Shares
Tearing down company silos helps to create connected experiences that pay off
  • Helen Bond
  • 2,678 Reads 2 Shares
Restaurant executive shares tips on how franchise brands can build brand awareness and attract customers in foreign markets
  • Erin Walter
  • 1,999 Reads 3 Shares
Several Gulf countries are fertile grounds for restaurant expansion with the proper strategy 
  • Rebecca Viani
  • 3,387 Reads 5 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 2,709 Reads 3 Shares
Our July roundup of international franchise news travels to Brazil, Canada, France, India, Puerto Rico, and the United Kingdom
  • Kevin Behan
  • 1,595 Reads 1 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Panel members dove headfirst into how and why they embrace change at their brands
  • Kerry Pipes
  • 2,706 Reads 24 Shares
AFDR asked franchisors about the financial information they include in Item 19 of their FDD 
  • Franchise Update Media
  • 2,434 Reads 7 Shares
The gatherings help get franchisors and franchisees on the same page
  • M. Scott Morris
  • 3,732 Reads 10 Shares
Franchises are increasingly using AI agents to quickly respond to inquiries, follow up with leads to help scale their system
  • Unnat Bak
  • 2,308 Reads 10 Shares
Proper planning, valuation, and due diligence can help outgoing franchisees and bring qualified owners into the system
  • Pete Baldine 
  • 1,638 Reads 2 Shares
Daryl Hurst, president & chief operating officer of Sola Salons, focuses on serving others
  • Kerry Pipes
  • 2,547 Reads 3 Shares
The president and CEO has seen the company grow to more than 100 domestic and international locations
  • Kerry Pipes
  • 3,382 Reads 1 Shares
AFMR examines how franchises are increasingly using AI to assist with customer feedback and satisfaction
  • Franchise Update Media
  • 2,187 Reads 2 Shares
A brand refresh requires extensive planning with messaging and visuals, but can lead to greater customer awareness 
  • Marci Kleinsasser, CFE 
  • 1,987 Reads 50 Shares
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