Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Innovation Awards finalists share insights behind top franchise marketing and branding campaigns
  • Kevin Behan
  • 344 Reads 1 Shares
Opportunities for service-based retail franchises increase with the closures of shopping malls across the country
  • Sarah Bangs and Will Campbell
  • 355 Reads 1 Shares
A simple interaction can have profound effects on a customer's emotional well-being
  • John DiJulius
  • 708 Reads 2 Shares
In a virtual world, business conferences and in-person networking are more important than ever
  • Jack Monson
  • 980 Reads 6 Shares
By combining consistent brand identity with a strong local culture and operations, franchises have an opportunity for sustained success in Puerto Rico
  • Justin Tirri and David Conklin
  • 1,204 Reads 3 Shares
Our August roundup of international franchise news travels to Canada, India, Mexico, Puerto Rico, and the United Kingdom
  • Kevin Behan
  • 1,139 Reads 2 Shares
The IFA Advocacy Summit is the most important event for anyone invested in the future of franchising
  • Matt Haller
  • 1,035 Reads 6 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 1,543 Reads 2 Shares
Franchise executives discuss how to balance the power of AI and technology with personal interaction to optimize customer experience
  • Kerry Pipes
  • 950 Reads 5 Shares
Franchises must remember their unique value propositions that are most popular with their guests
  • George McAllan
  • 843 Reads 6 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
  • Kerry Pipes
  • 1,881 Reads 22 Shares
Marco's Pizza®
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Marco's Pizza®
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Marco's Pizza®
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Franchise marketing professionals with Hot Dish Advertising discuss working with different departments
  • Franchise Update Media
  • 1,536 Reads 8 Shares
Dual-branded franchise locations can create efficiencies with real estate and operations, and also help expand into new markets
  • Scott Gladstone
  • 1,230 Reads 7 Shares
New annual report shares latest consumer trends and marketing strategies for franchise businesses 
  • Franchise Update Media
  • 1,292 Reads 2 Shares
Franchise marketing professionals with Buzz Franchise Brands discuss working with different departments
  • Franchise Update Media
  • 1,085 Reads 2 Shares
Franchise marketing professionals with Express Employment Professionals discuss working with different departments
  • Franchise Update Media
  • 1,111 Reads 3 Shares
Franchise leaders discuss how they improve operations, efficiency, and the customer experience by collecting data through the latest technology platforms
  • Kevin Behan
  • 1,825 Reads 9 Shares
Although franchises are national brands, customers often think locally when evaluating their closest franchise location
  • Steven Toole
  • 1,589 Reads 12 Shares
Franchise marketing professional with HTeaO discuss working with different departments
  • Franchise Update Media
  • 1,207 Reads 2 Shares
Franchise brands with strong DEI efforts attract top talent, boost engagement, and outperform--benchmark with tailored surveys to stay ahead
  • Michelle Rowan
  • 1,168 Reads 2 Shares
Franchise leaders shared how they use big events and special moments to turn customers into loyal advocates
  • M. Scott Morris
  • 1,865 Reads 33 Shares
Dogtopia
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Dogtopia
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Dogtopia
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Brands have the opportunity to stand out from the competition by offering a personalized experience and building relationships with the customer
  • Tim Sharp
  • 1,133 Reads 3 Shares
Roughly 26% of franchise businesses are owned by minorities compared to 17% of nonfranchised small businesses
  • Colleen McMillar and Kerry Pipes
  • 1,656 Reads 8 Shares
Tearing down company silos helps to create connected experiences that pay off
  • Helen Bond
  • 1,816 Reads 2 Shares
Restaurant executive shares tips on how franchise brands can build brand awareness and attract customers in foreign markets
  • Erin Walter
  • 1,501 Reads 3 Shares
Several Gulf countries are fertile grounds for restaurant expansion with the proper strategy 
  • Rebecca Viani
  • 1,969 Reads 5 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 1,966 Reads 3 Shares
Our July roundup of international franchise news travels to Brazil, Canada, France, India, Puerto Rico, and the United Kingdom
  • Kevin Behan
  • 1,126 Reads 1 Shares
Panel members dove headfirst into how and why they embrace change at their brands
  • Kerry Pipes
  • 2,073 Reads 23 Shares
AFDR asked franchisors about the financial information they include in Item 19 of their FDD 
  • Franchise Update Media
  • 1,418 Reads 7 Shares
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