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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

For the 5th Annual Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required. Here are the 2023 winners!
  • Kerry Pipes
  • 3,627 Reads 4 Shares
FCXC '23 featured plenty of humans talking about AI and ChatGPT, along with a wealth of information about the state of consumer marketing and franchise system growth
  • Kerry Pipes & Eddy Goldberg
  • 2,722 Reads 6 Shares
How brokers help Floor Coverings International achieve its franchise development goals
  • Franchise Update Media
  • 1,694 Reads 5 Shares
Jennifer Durham, CDO at Hand & Stone, discusses how the brand employs technology in its franchise development process
  • Franchise Update Media
  • 1,577 Reads
Tips on overcoming challenges in your career and your life from Aaron Locks, founder of the National Academy of Athletics
  • Aaron Locks
  • 3,790 Reads 12 Shares
3 ways industry awards can help your frandev efforts
  • Heather Ripley
  • 1,693 Reads 5 Shares
When Kelly’s Roast Beef rebranded, management made extra sure to retain the best elements of the brand’s 70-year history
  • Neil Newcomb
  • 2,165 Reads
In 2023, as legislative threats to the franchise business model continue to mount, your advocacy is more important than ever
  • Matthew Haller
  • 1,967 Reads 4 Shares
Catherine Monson fosters a growth-oriented culture that prioritizes integrity and positivity throughout the organization
  • Kerry Pipes
  • 2,030 Reads
Our Q3 issue digs into social media for franchisee recruitment, brokers and franchise sales organizations, private equity, and the winners of our annual Innovation Awards
  • Kerry Pipes & Eddy Goldberg
  • 1,380 Reads
Patrick Cunningham at Little Caesars on how they’re using technology in frandev and to meet customer demands
  • Franchise Update Magazine
  • 2,307 Reads
Red Roof Inn
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Red Roof Inn
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Red Roof Inn
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Modern customers expect brands to blend the digital and real-world shopping experiences.
  • M. Scott Morris
  • 1,558 Reads
Customer experience experts suggest organizations need to break down their silos and share data for the best CX results.
  • M. Scott Morris
  • 2,019 Reads 11 Shares
How technology is helping Payroll Vault measure the ROI of their marketing and ad spend
  • Franchise Update Media
  • 1,753 Reads 2 Shares
By mastering marketing technology and data analytics, CMOs can increase their abilities to provide successful long-term strategies for their organizations.
  • M. Scott Morris
  • 1,801 Reads
By serving people in need with its Mobile Relief Diner, Denny’s was the clear winner of Franchise Update Media’s Overall Award for Franchise Marketing Leadership.
  • Kerry Pipes
  • 2,019 Reads 14 Shares
Artificial intelligence (AI) provides marketing departments with the opportunity to push the “fast-forward button” on their content marketing strategies.
  • M. Scott Morris
  • 2,160 Reads 7 Shares
Bonus pages showed growth while other promotions were down or flat, and most shoppers prefer sticking with known brands than looking for deals. 
  • M. Scott Morris
  • 1,203 Reads 1 Shares
Technologies such as VR, AI, and more are changing the face of employee training from the frontline to the C-suite
  • Evan Hackel
  • 2,072 Reads 7 Shares
Two franchise CEOs talk about their leadership styles and share some of their favorite leadership books.
  • Kerry Pipes
  • 5,286 Reads 57 Shares
Franchise recruitment managers who consistently deliver winning results do the following.
  • Art Coley
  • 2,097 Reads 2 Shares
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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How genuine, sincere, and timely recognition of employees can be a motivator that makes a real difference.
  • John Tschohl
  • 1,128 Reads 7 Shares
We asked Batteries Plus’ Chief Franchising Officer Joe Malmuth what tech trends he is seeing in franchise development, and how he is responding.
  • Kerry Pipes
  • 2,387 Reads 25 Shares
Changing consumer spending patterns and looming CRE debt provide danger and opportunity for franchisors
  • Darrell Johnson
  • 1,833 Reads
After losing its way, 40-year-old On The Border is back, building on its storied past for a new era
  • Suzie Tsai
  • 2,170 Reads 2 Shares
Build (or improve) your customer service culture with these 9 principles
  • John Tschohl
  • 3,657 Reads 9 Shares
Content marketing skills predictions and advice for today and for the next 5 years to help marketers navigate through change
  • Eddy Goldberg
  • 2,417 Reads 15 Shares
Summertime is the ideal time to start preparing for the winter holiday retail season. Check out these 9 actions you can do now to boost year-end sales.
  • Bob Phibbs
  • 1,438 Reads
Check out our July roundup of consumer marketing news!
  • Eddy Goldberg
  • 1,885 Reads
Our annual “Technology Issue” shows how tech-savvy franchisors are leading the pack in a post-Covid world
  • Kerry Pipes & Eddy Goldberg
  • 2,252 Reads 1 Shares
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