Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Restaurant brands need to build a strong legal foundation and strategy before bringing new franchisees into the system
- John Silvestri
- 1,897 Reads 2 Shares
Jeff Sturgis, Chief Development Officer of Another Broken Egg Cafe, discusses how to attract promising prospects
- Franchise Update Media
- 2,340 Reads 19 Shares
Brooks Speirs, Vice President of Franchise Sales of Bojangles discusses how to attract promising prospects
- Franchise Update Media
- 1,851 Reads 21 Shares
Carolyne Canady, Chief Development Officer of Dave's Hot Chicken discusses how to attract promising prospects
- Franchise Update Media
- 1,817 Reads 3 Shares
AFMR looks at franchisee involvement with marketing and advertising through franchise advisory groups
- Franchise Update Media
- 1,869 Reads 5 Shares
Here are some recommendations and strategies to optimize content for AI-generated search models
- Scott White
- 2,213 Reads 16 Shares
Lisa Montanio, Director of Franchise Development of CMIT Solutions discusses how to attract promising prospects
- Franchise Update Media
- 2,500 Reads 10 Shares
The company prioritizes character and chemistry over competency when hiring
- John DiJulius
- 3,565 Reads 8 Shares
Franchise development marketing has a different vibe than consumer marketing
- Jack Monson
- 1,926 Reads 9 Shares
Providing proper training and listening to feedback leads to greater franchisee engagement and satisfaction
- Susan Valverde
- 2,316 Reads 19 Shares
Examining the early impact and ongoing toll tariffs have on franchise businesses
- Laura Dow
- 2,470 Reads 3 Shares
Jed Lewis wants everyone to feel at home at Five Iron Golf
- Kerry Pipes
- 2,352 Reads 3 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
- Franchise Update Media
- 2,475 Reads 3 Shares
Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
- Franchise Update Media
- 2,050 Reads 4 Shares
Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
- Franchise Update Media
- 2,037 Reads 4 Shares
Report highlights a wide array of advertising services and strategies franchises use to reach candidates
- Franchise Update Media
- 2,064 Reads 2 Shares
Some niche concepts require specific considerations during the site selection process
- Jordan Levine
- 2,356 Reads 8 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
- Franchise Update Media
- 1,915 Reads 11 Shares
The development model's focus has shifted to prioritize quality over quantity
- Helen Bond
- 2,547 Reads 8 Shares
Chain plans 70 percent of growth to come in foreign markets through 2028
- Kevin Behan
- 6,549 Reads 4 Shares
Common cultures and consumer behaviors present attractive options for franchises looking to scale internationally
- Tereza Murray
- 3,228 Reads 9 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
- Kevin Behan
- 3,257 Reads 2 Shares
Our May roundup of international franchise news travels to Canada, Mexico, the United Kingdom, and Uruguay.
- Kevin Behan
- 2,392 Reads 3 Shares
It's time to funnel that campaign energy into enacting commonsense policies
- Matt Haller
- 1,652 Reads 3 Shares
Holiday presents a unique opportunity for brands to market themselves and increase revenue with a creative approach
- Brittany Graff
- 1,823 Reads 1 Shares
Annual conference provides top insights and strategies for franchise leaders to deliver outstanding experiences for customers
- Franchise Update Media
- 2,417 Reads 2 Shares
Pillar to Post CEO knows the challenges franchisees face
- Kerry Pipes
- 1,946 Reads 10 Shares
Sam Ballas ensures the right culture is embedded at East Coast Wings + Grill
- Kerry Pipes
- 1,816 Reads 3 Shares
AFMR asks franchises their top social media channels for consumer advertising and what has been most successful
- Franchise Update Media
- 2,511 Reads 4 Shares
Franchises that best utilize technology can set themselves up for continued growth and success
- Tim Vogel
- 2,062 Reads 10 Shares
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