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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Restaurant brands need to build a strong legal foundation and strategy before bringing new franchisees into the system
  • John Silvestri
  • 1,897 Reads 2 Shares
Jeff Sturgis, Chief Development Officer of Another Broken Egg Cafe, discusses how to attract promising prospects
  • Franchise Update Media
  • 2,340 Reads 19 Shares
Brooks Speirs, Vice President of Franchise Sales of Bojangles discusses how to attract promising prospects
  • Franchise Update Media
  • 1,851 Reads 21 Shares
Carolyne Canady, Chief Development Officer of Dave's Hot Chicken discusses how to attract promising prospects
  • Franchise Update Media
  • 1,817 Reads 3 Shares
AFMR looks at franchisee involvement with marketing and advertising through franchise advisory groups
  • Franchise Update Media
  • 1,869 Reads 5 Shares
Here are some recommendations and strategies to optimize content for AI-generated search models
  • Scott White 
  • 2,213 Reads 16 Shares
Lisa Montanio, Director of Franchise Development of CMIT Solutions discusses how to attract promising prospects
  • Franchise Update Media
  • 2,500 Reads 10 Shares
The company prioritizes character and chemistry over competency when hiring
  • John DiJulius
  • 3,565 Reads 8 Shares
Franchise development marketing has a different vibe than consumer marketing
  • Jack Monson
  • 1,926 Reads 9 Shares
Providing proper training and listening to feedback leads to greater franchisee engagement and satisfaction
  • Susan Valverde
  • 2,316 Reads 19 Shares
Examining the early impact and ongoing toll tariffs have on franchise businesses
  • Laura Dow 
  • 2,470 Reads 3 Shares
American Family Care
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American Family Care
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American Family Care
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Jed Lewis wants everyone to feel at home at Five Iron Golf
  • Kerry Pipes
  • 2,352 Reads 3 Shares
Abby Taylor, Co-Founder and Chief Marketing Officer of Playa Bowls discusses how they deploy marketing spend
  • Franchise Update Media
  • 2,475 Reads 3 Shares
Crissy Russo, Vice President of National Brand Marketing at Junk King discusses how they deploy marketing spend
  • Franchise Update Media
  • 2,050 Reads 4 Shares
Maria Trujillo, Chief Marketing Officer of Cicis Pizza discusses how they deploy marketing spend
  • Franchise Update Media
  • 2,037 Reads 4 Shares
Report highlights a wide array of advertising services and strategies franchises use to reach candidates
  • Franchise Update Media
  • 2,064 Reads 2 Shares
Some niche concepts require specific considerations during the site selection process
  • Jordan Levine
  • 2,356 Reads 8 Shares
Elyse Blouin, Chief Marketing Officer of WellBiz Brands discusses how they deploy marketing spend
  • Franchise Update Media
  • 1,915 Reads 11 Shares
The development model's focus has shifted to prioritize quality over quantity
  • Helen Bond
  • 2,547 Reads 8 Shares
Chain plans 70 percent of growth to come in foreign markets through 2028
  • Kevin Behan
  • 6,549 Reads 4 Shares
Common cultures and consumer behaviors present attractive options for franchises looking to scale internationally
  • Tereza Murray
  • 3,228 Reads 9 Shares
GoTo Foods
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GoTo Foods
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GoTo Foods
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Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 3,257 Reads 2 Shares
Our May roundup of international franchise news travels to Canada, Mexico, the United Kingdom, and Uruguay. 
  • Kevin Behan
  • 2,392 Reads 3 Shares
It's time to funnel that campaign energy into enacting commonsense policies
  • Matt Haller
  • 1,652 Reads 3 Shares
Holiday presents a unique opportunity for brands to market themselves and increase revenue with a creative approach
  • Brittany Graff
  • 1,823 Reads 1 Shares
Annual conference provides top insights and strategies for franchise leaders to deliver outstanding experiences for customers
  • Franchise Update Media
  • 2,417 Reads 2 Shares
Pillar to Post CEO knows the challenges franchisees face
  • Kerry Pipes
  • 1,946 Reads 10 Shares
Sam Ballas ensures the right culture is embedded at East Coast Wings + Grill
  • Kerry Pipes
  • 1,816 Reads 3 Shares
AFMR asks franchises their top social media channels for consumer advertising and what has been most successful
  • Franchise Update Media
  • 2,511 Reads 4 Shares
Franchises that best utilize technology can set themselves up for continued growth and success
  • Tim Vogel
  • 2,062 Reads 10 Shares
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