Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

CMO aims to deeply understand customer segments to build awareness and drive traffic
  • Kerry Pipes
  • 2,772 Reads 4 Shares
Successful international expansion maintains brand standards while adapting to individual country market dynamics 
  • Dave Carney and Sander Van den Born
  • 2,967 Reads 3 Shares
Restaurant chain has commitments for 10,000 additional global units
  • Kevin Behan
  • 4,235 Reads 2 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 1,904 Reads 2 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
  • Helen Bond
  • 2,900 Reads 2 Shares
Homewatch CareGivers used technology to make life easier for clients and employees
  • Kevin Behan
  • 2,692 Reads 34 Shares
Converting an existing business to a franchise brand gives owners the support needed to grow and optimize their business
  • Bob Johnston
  • 2,229 Reads 9 Shares
There are many benefits of operating an airport retail location, but it comes with several real estate and operational challenges
  • Jeff Drake
  • 2,517 Reads 8 Shares
Nearly 70 percent of consumers say they will pay a premium for brands in which they feel a sense of loyalty
  • Kevin Behan
  • 2,345 Reads 5 Shares
The use of AI can take large amounts of previously unused data and help structure and transform a franchise's operations
  • Gary Liskovich
  • 1,940 Reads 14 Shares
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
  • Kevin Behan
  • 3,203 Reads 10 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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For the Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required
  • Kevin Behan
  • 3,810 Reads 11 Shares
Franchises show an increase in marketing spending, led by digital advertising
  • Franchise Update Media
  • 2,175 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
  • Kevin Behan
  • 3,714 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
  • Franchise Update Media
  • 3,049 Reads 9 Shares
Brand celebrated 50-year anniversary with interactive reveal of five new menu offerings
  • Kevin Behan
  • 2,062 Reads 4 Shares
Franchise executives gathered to examine the many facets of the customer experience.
  • Kerry Pipes
  • 2,708 Reads 3 Shares
Brands drive profitability by leading with their core purpose and vision for consumers and franchisees
  • Jayson Pearl
  • 2,815 Reads 22 Shares
While increased technology can make the hiring process more efficient, don't forget the importance of striking a personal connection
  • Stephanie Miller
  • 2,522 Reads 5 Shares
Popular burger chain is one of many fast-casual restaurants using AI technology to manage staffing
  • Kevin Behan
  • 3,567 Reads 3 Shares
Giving employees a feeling of purpose in their work can create a stronger bond and loyalty to the company
  • Dr. Laurie Cure
  • 2,670 Reads 8 Shares
Vocelli Pizza
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Vocelli Pizza
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Vocelli Pizza
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Diving into the AFDR report to deliver the latest insights on the financial disclosers in Item 19 of the FDD
  • Kevin Behan
  • 1,903 Reads 2 Shares
New law will require third-party franchise sellers to register and add pre-sale disclosure requirements top operate in California
  • Kevin Behan
  • 3,054 Reads 2 Shares
See what franchising insiders are saying about the annual conference that brings together leading executives to discuss top strategies for franchise growth and development
  • Franchise Update Media
  • 4,053 Reads 1 Shares
Franchisors can develop a more effective partnership with franchisees through frequent communication and collaboration
  • Tom Wood
  • 1,950 Reads 3 Shares
Artificial intelligence can boost productivity, enhance customer service, and streamline operations
  • M. Scott Morris
  • 4,305 Reads 76 Shares
Heather Leed Neary says it's her job to remove barriers, so her team and franchisees can flourish
  • Kerry Pipes
  • 2,824 Reads 3 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 2,157 Reads 1 Shares
International franchise expert provides alternatives to barriers restaurants face with European expansion
  • Rebecca Viani
  • 2,128 Reads 6 Shares
Qdoba executive shares thoughts on factors to consider when expanding internationally
  • Jeremy Vitaro
  • 3,615 Reads 4 Shares
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