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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
  • Franchise Update Media
  • 4,063 Reads 4 Shares
Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
  • Franchise Update Media
  • 3,383 Reads 7 Shares
At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
  • Franchise Update Media
  • 3,566 Reads 17 Shares
CMO aims to deeply understand customer segments to build awareness and drive traffic
  • Kerry Pipes
  • 3,285 Reads 4 Shares
Successful international expansion maintains brand standards while adapting to individual country market dynamics 
  • Dave Carney and Sander Van den Born
  • 3,567 Reads 3 Shares
Restaurant chain has commitments for 10,000 additional global units
  • Kevin Behan
  • 5,388 Reads 2 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 2,473 Reads 2 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
  • Helen Bond
  • 3,516 Reads 2 Shares
Homewatch CareGivers used technology to make life easier for clients and employees
  • Kevin Behan
  • 3,157 Reads 34 Shares
Converting an existing business to a franchise brand gives owners the support needed to grow and optimize their business
  • Bob Johnston
  • 2,714 Reads 9 Shares
There are many benefits of operating an airport retail location, but it comes with several real estate and operational challenges
  • Jeff Drake
  • 3,082 Reads 8 Shares
Jersey Mike's Subs
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Nearly 70 percent of consumers say they will pay a premium for brands in which they feel a sense of loyalty
  • Kevin Behan
  • 2,936 Reads 5 Shares
The use of AI can take large amounts of previously unused data and help structure and transform a franchise's operations
  • Gary Liskovich
  • 2,405 Reads 18 Shares
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
  • Kevin Behan
  • 3,926 Reads 10 Shares
For the Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required
  • Kevin Behan
  • 4,582 Reads 11 Shares
Franchises show an increase in marketing spending, led by digital advertising
  • Franchise Update Media
  • 2,466 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
  • Kevin Behan
  • 4,545 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
  • Franchise Update Media
  • 3,691 Reads 9 Shares
Brand celebrated 50-year anniversary with interactive reveal of five new menu offerings
  • Kevin Behan
  • 2,438 Reads 4 Shares
Franchise executives gathered to examine the many facets of the customer experience.
  • Kerry Pipes
  • 3,216 Reads 3 Shares
Brands drive profitability by leading with their core purpose and vision for consumers and franchisees
  • Jayson Pearl
  • 3,180 Reads 22 Shares
Hungry Howie's Pizza
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While increased technology can make the hiring process more efficient, don't forget the importance of striking a personal connection
  • Stephanie Miller
  • 2,906 Reads 5 Shares
Popular burger chain is one of many fast-casual restaurants using AI technology to manage staffing
  • Kevin Behan
  • 4,324 Reads 3 Shares
Giving employees a feeling of purpose in their work can create a stronger bond and loyalty to the company
  • Dr. Laurie Cure
  • 3,196 Reads 8 Shares
Diving into the AFDR report to deliver the latest insights on the financial disclosers in Item 19 of the FDD
  • Kevin Behan
  • 2,582 Reads 2 Shares
New law will require third-party franchise sellers to register and add pre-sale disclosure requirements top operate in California
  • Kevin Behan
  • 3,623 Reads 3 Shares
See what franchising insiders are saying about the annual conference that brings together leading executives to discuss top strategies for franchise growth and development
  • Franchise Update Media
  • 4,555 Reads 1 Shares
Franchisors can develop a more effective partnership with franchisees through frequent communication and collaboration
  • Tom Wood
  • 2,190 Reads 3 Shares
Artificial intelligence can boost productivity, enhance customer service, and streamline operations
  • M. Scott Morris
  • 4,724 Reads 77 Shares
Heather Leed Neary says it's her job to remove barriers, so her team and franchisees can flourish
  • Kerry Pipes
  • 3,305 Reads 3 Shares
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