Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Increases in consumer demographic data can provide additional information in determining value of real estate property
  • Kevin Behan
  • 2,147 Reads 3 Shares
CMO focuses a deep understanding of customer experiences in order to elevate and grow the brand
  • Franchise Update Media
  • 2,692 Reads 11 Shares
Marketers need to personalize AI's content to best connect with customers in email marketing
  • Kevin Behan
  • 2,202 Reads 2 Shares
Creative vehicle wrapping drives more than 100,000 customers into Atlanta KFC restaurants
  • Kevin Behan
  • 3,950 Reads 5 Shares
Study shows franchises are adding to marketing departments and are open to hybrid work
  • Franchise Update Media
  • 1,893 Reads 4 Shares
Marketing professional Patrick Schwing from Zaxby's discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 3,420 Reads 90 Shares
Marketing professional Madeleine Zook from Premium Service Brands discusses how teamwork elevates the guest experience
  • Franchise Update Magazine
  • 2,936 Reads 9 Shares
Franchises must develop a strong brand identity and invest in operational support to drive long-term success
  • Tim Vogel
  • 2,468 Reads 4 Shares
Cousins Maine Lobsters comprehensive training program sets new franchisees up for success 
  • Kevin Behan
  • 3,650 Reads 21 Shares
Diving into the AFDR report to deliver the latest insights on where franchises get the highest percentage of leads
  • Kevin Behan
  • 2,776 Reads 5 Shares
Hand & Stone CDO discusses integrated approach to brand messaging
  • Franchise Update Media
  • 3,190 Reads 7 Shares
Tint World
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Tint World
SPONSORED CONTENT
Tint World
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Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
  • Kerry Pipes
  • 3,192 Reads 4 Shares
Franchisors need to deeply understand their patrons and anticipate their needs
  • Colleen McMillar
  • 2,846 Reads 6 Shares
As founder and CEO, Richie Huffman has overseen 3 decades of Celebree School success
  • Kerry Pipes
  • 2,959 Reads 9 Shares
University of Louisville's Yum! Center for Global Franchise Excellence trains franchising's next generation
  • Helen Bond
  • 6,483 Reads 41 Shares
Direct engagement with lawmakers is essential to successful policy outcomes
  • Matthew Haller
  • 3,282 Reads 21 Shares
Scott Zide, CEO of Empower Brands, says it's time to focus on expansion
  • Kerry Pipes
  • 3,288 Reads 24 Shares
Fazoli's prepares fresh, tasty, and affordable Italian cuisine for its many fans
  • Tisha Bartlett
  • 3,176 Reads 52 Shares
Franchise Update digs into nontraditional locations, customer experience, and the University of Louisville's Yum! Center for Global Franchise Excellence
  • Kerry Pipes
  • 2,724 Reads 3 Shares
Top leaders are flexible and promote adaptable culture in the organization 
  • Kevin Behan
  • 2,866 Reads 9 Shares
Stratus VP of Marketing Mike Millett on how the brand helps franchisees with initial and ongoing support
  • Franchise Update Media
  • 2,371 Reads 4 Shares
Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Tropical Smoothie Cafe
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Study shows franchises use many channels for advertising, with Facebook and Instagram being the most popular
  • Franchise Update Media
  • 2,863 Reads 6 Shares
Transparent and strategic use of your FDD increases the chances of attracting high-quality franchisees.
  • Art Coley
  • 2,983 Reads 10 Shares
Female leaders encourage the growth and development of international franchising
  • William Edwards
  • 4,856 Reads 7 Shares
Post-Covid economics, private equity, and international brands grow the U.S. franchising landscape
  • Paul Wilbur
  • 3,635 Reads 2 Shares
Many skills from the corporate world can translate into franchising
  • Doug Smith
  • 2,421 Reads 12 Shares
Smoothie King VP blends frandev and consumer marketing messages 
  • Franchise Update Media
  • 4,452 Reads 5 Shares
Diving into the AFDR report to deliver the latest insights on how franchises use social media for recruitment
  • Kevin Behan
  • 3,205 Reads 2 Shares
FSOs provide professional support to help franchises grow their brand 
  • Franchise Update Media
  • 2,754 Reads 3 Shares
The power of well-executed mentoring programs can become a cornerstone of excellence.
  • Evan Hackel
  • 2,693 Reads 2 Shares
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