Franchisor Articles by Franchising.com

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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
  • Franchise Update Media
  • 3,897 Reads 24 Shares
CEO shares tips for marketing and engaging with customers to enhance brand experience
  • Teresa Johnson
  • 2,342 Reads 9 Shares
Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,687 Reads 31 Shares
Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,714 Reads 20 Shares
Brands plan to increase franchise development budgets in 2025 while many sales goals remain virtually the same
  • Franchise Update Media
  • 2,226 Reads 2 Shares
Franchisors should seek franchisees who share the same core values and vision for success
  • Alberto Landero
  • 2,267 Reads 10 Shares
Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 2,395 Reads 7 Shares
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
  • Franchise Update Magazine
  • 4,620 Reads 91 Shares
Chain looks to become a global brand by entering new markets and expanding international presence 
  • Kevin Behan
  • 5,598 Reads 6 Shares
Examining the franchising challenges and opportunities of top European countries  
  • Rebecca Viani
  • 4,052 Reads 14 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 2,133 Reads 3 Shares
Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Rebranding a franchise requires a lot of work but can lead to greater customer engagement and long-term success
  • Julie Green
  • 2,567 Reads 9 Shares
She stresses listening, making data-backed decisions, and being surrounded by a great team
  • Kerry Pipes
  • 3,074 Reads 24 Shares
Neil Gill looks to capitalize on a growing and changing pet-care sector
  • Kerry Pipes
  • 4,016 Reads 6 Shares
Tina Bacon-DeFrece expects to add 50 locations over the next three years
  • Kerry Pipes
  • 2,725 Reads 7 Shares
By maintaining a balance of stability and flexibility, franchise brands can navigate uncertainty
  • Art Coley
  • 2,470 Reads 9 Shares
Emerging franchises must establish a solid foundation and core values for steady, successful growth
  • Richie Huffman
  • 2,593 Reads 24 Shares
The best international master franchisees combine operational experience, local market insight, and shared plans for growth
  • Sam Rothschild
  • 2,874 Reads 8 Shares
New group to serve as master franchisee for global brands looking for US growth
  • Kevin Behan
  • 2,579 Reads 7 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 2,532 Reads 5 Shares
Our December roundup of international franchise news travels to Canada, England, Japan, Mexico, Qatar and the U.S.
  • Kevin Behan
  • 2,169 Reads 3 Shares
Jeff's Bagel Run
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Jeff's Bagel Run
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Jeff's Bagel Run
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Franchise development professionals gather in Atlanta learn and share ideas
  • Kerry Pipes
  • 2,252 Reads 2 Shares
The Q4 issue of Franchise Update explores the many facets of franchise development
  • Kerry Pipes
  • 2,144 Reads 5 Shares
IFA welcomes the support of any lawmaker who champions the franchising community's priorities
  • Matt Haller
  • 2,216 Reads 5 Shares
Here's a guide to resources and strategies for franchisors looking to expand internationally
  • William Edwards and Robert Jones
  • 4,613 Reads 3 Shares
Head of brand and engagement discusses Pvolve's approach to bringing brand story to new audiences
  • Franchise Update Media
  • 2,618 Reads 16 Shares
Brands tap into customer sentiment around holiday season to promote products and merchandise
  • Kevin Behan
  • 2,027 Reads 5 Shares
Intellectual property is one of the most valuable assets to a franchise and should be constantly protected against infringement
  • Sul Lee
  • 3,062 Reads 5 Shares
Franchises use a mix of in-house and digital agencies to handle a wide range of marketing and advertising services
  • Franchise Update Media
  • 2,039 Reads 4 Shares
While AI offers numerous advantages, it also presents some challenges to navigate
  • Paul Wilbur
  • 2,896 Reads 6 Shares
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