Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Director of brand marketing sees an opportunity to reach target audiences with franchise's brand messaging
- Franchise Update Media
- 3,897 Reads 24 Shares
CEO shares tips for marketing and engaging with customers to enhance brand experience
- Teresa Johnson
- 2,342 Reads 9 Shares
Marketing executive Stacey Pool discusses the importance of customer feedback and data analytics
- Franchise Update Magazine
- 2,687 Reads 31 Shares
Marketing executive Hannah Keyser discusses the importance of customer feedback and data analytics
- Franchise Update Magazine
- 2,714 Reads 20 Shares
Brands plan to increase franchise development budgets in 2025 while many sales goals remain virtually the same
- Franchise Update Media
- 2,226 Reads 2 Shares
Franchisors should seek franchisees who share the same core values and vision for success
- Alberto Landero
- 2,267 Reads 10 Shares
Marketing executive Jennifer LoBianco discusses the importance of customer feedback and data analytics
- Franchise Update Magazine
- 2,395 Reads 7 Shares
Marketing executive Stephanie Hill discusses the importance of customer feedback and data analytics
- Franchise Update Magazine
- 4,620 Reads 91 Shares
Chain looks to become a global brand by entering new markets and expanding international presence
- Kevin Behan
- 5,598 Reads 6 Shares
Examining the franchising challenges and opportunities of top European countries
- Rebecca Viani
- 4,052 Reads 14 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
- Kevin Behan
- 2,133 Reads 3 Shares
Rebranding a franchise requires a lot of work but can lead to greater customer engagement and long-term success
- Julie Green
- 2,567 Reads 9 Shares
She stresses listening, making data-backed decisions, and being surrounded by a great team
- Kerry Pipes
- 3,074 Reads 24 Shares
Neil Gill looks to capitalize on a growing and changing pet-care sector
- Kerry Pipes
- 4,016 Reads 6 Shares
Tina Bacon-DeFrece expects to add 50 locations over the next three years
- Kerry Pipes
- 2,725 Reads 7 Shares
By maintaining a balance of stability and flexibility, franchise brands can navigate uncertainty
- Art Coley
- 2,470 Reads 9 Shares
Emerging franchises must establish a solid foundation and core values for steady, successful growth
- Richie Huffman
- 2,593 Reads 24 Shares
The best international master franchisees combine operational experience, local market insight, and shared plans for growth
- Sam Rothschild
- 2,874 Reads 8 Shares
New group to serve as master franchisee for global brands looking for US growth
- Kevin Behan
- 2,579 Reads 7 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
- Kevin Behan
- 2,532 Reads 5 Shares
Our December roundup of international franchise news travels to Canada, England, Japan, Mexico, Qatar and the U.S.
- Kevin Behan
- 2,169 Reads 3 Shares
Franchise development professionals gather in Atlanta learn and share ideas
- Kerry Pipes
- 2,252 Reads 2 Shares
The Q4 issue of Franchise Update explores the many facets of franchise development
- Kerry Pipes
- 2,144 Reads 5 Shares
IFA welcomes the support of any lawmaker who champions the franchising community's priorities
- Matt Haller
- 2,216 Reads 5 Shares
Here's a guide to resources and strategies for franchisors looking to expand internationally
- William Edwards and Robert Jones
- 4,613 Reads 3 Shares
Head of brand and engagement discusses Pvolve's approach to bringing brand story to new audiences
- Franchise Update Media
- 2,618 Reads 16 Shares
Brands tap into customer sentiment around holiday season to promote products and merchandise
- Kevin Behan
- 2,027 Reads 5 Shares
Intellectual property is one of the most valuable assets to a franchise and should be constantly protected against infringement
- Sul Lee
- 3,062 Reads 5 Shares
Franchises use a mix of in-house and digital agencies to handle a wide range of marketing and advertising services
- Franchise Update Media
- 2,039 Reads 4 Shares
While AI offers numerous advantages, it also presents some challenges to navigate
- Paul Wilbur
- 2,896 Reads 6 Shares
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