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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Franchise brands are adopting new technology to improve all aspects of their operations
  • Colleen McMillar
  • 3,461 Reads 29 Shares
Highlights from Franchise Update’s 2023 Annual Franchise Development Report (AFDR) continues with a look at the use of brokers
  • Eddy Goldberg
  • 1,692 Reads
Stephanie Coffey saw an opportunity in the nail care business, so she and her husband founded Frenchies Modern Nail Care.
  • Kerry Pipes
  • 3,851 Reads 13 Shares
Training your frontline employees on listening skills can significantly boost the success of your units
  • Bob Phibbs
  • 2,115 Reads 1 Shares
Our May roundup of consumer marketing news takes a look at AI, data vs. privacy, automation, loyalty, and more
  • Eddy Goldberg
  • 2,349 Reads 3 Shares
New survey shows how the arrival of generative artificial intelligence is affecting marketing plans and consumer behavior
  • Eddy Goldberg
  • 25,362 Reads 3 Shares
Darden Coors (yes, that Coors) left her law career and today is CEO of Salad Collective and its 3 “better for you” brands
  • Kerry Pipes
  • 2,882 Reads 1 Shares
Abby Taylor, Co-Founder, Chief Marketing Officer at Playa Bowls
  • Franchise Update Magazine
  • 2,645 Reads 1 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 2,923 Reads
AI session at IFA in Las Vegas drew an overflow cro... partly thanks to the growing power of LinkedIn to spread the word
  • Jack Monson
  • 3,632 Reads 57 Shares
How AI can help your frontline staff improve your customers’ experience—and their own!
  • John DiJulius
  • 2,350 Reads 3 Shares
American Family Care
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American Family Care
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American Family Care
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Check out our May roundup of consumer marketing news!
  • Eddy Goldberg
  • 3,007 Reads 3 Shares
Paige Robinson, Vice President, Franchise Development at American Family Care
  • Franchise Update Magazine
  • 2,415 Reads 5 Shares
MJ Riva, CEO at Pizza Factory
  • Franchise Update Magazine
  • 2,262 Reads 6 Shares
Frandev 101: 3 old-school principles to master for franchisee recruitment success
  • FranConnect
  • 3,180 Reads 13 Shares
The IFA says one-size-fits-all regulation of franchising by the FTC is the wrong approach
  • Matt Haller
  • 4,133 Reads 20 Shares
Two points of view on the FTC’s current investigation into franchisee-franchisor relationships. (See next article for the IFA's response.)
  • Ronald K. Gardner
  • 3,027 Reads 123 Shares
Highlights from Franchise Update's 2023 Annual Franchise Development Report (AFDR) continues with a look at measuring costs
  • Eddy Goldberg
  • 1,857 Reads 2 Shares
Amy Phillips: President, Chief Marketing Officer at Altitude Trampoline Park
  • Franchise Update Magazine
  • 2,684 Reads 22 Shares
Heidi Morrissey, President at Kitchen Tune-Up and Bath Tune-Up
  • Franchise Update Magazine
  • 2,010 Reads 7 Shares
Barbara Moran-Goodrich: Co-Founder, CEO and Chairwoman
  • Franchise Update Magazine
  • 2,217 Reads 34 Shares
Movita Juice Bar
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Movita Juice Bar
SPONSORED CONTENT
Movita Juice Bar
SPONSORED CONTENT
Shana Krisan: CMO at Goldfish Swim School 
  • Franchise Update Magazine
  • 2,121 Reads 6 Shares
Marci Kleinsasser, Vice President, Marketing, Franchise Development
  • Franchise Update Magazine
  • 2,149 Reads 36 Shares
Ammy Harrison, Vice President of Development and Strategy at Penn Station East Coast Subs
  • Franchise Update Magazine
  • 2,002 Reads 4 Shares
6 steps to creating an effective content marketing plan
  • Eddy Goldberg
  • 20,889 Reads 43 Shares
Check out our April roundup of consumer marketing news!
  • Eddy Goldberg
  • 2,886 Reads 2 Shares
Using AI-powered brand intelligence on a hyperlocal level is key to improving your customers’ experience
  • Cynthia Sener
  • 4,883 Reads 6 Shares
Robin Gagnon, CEO of We Sell Restaurants
  • Franchise Update Magazine
  • 2,026 Reads 4 Shares
CG Funk, SVP of Culture and Industry Relations at Massage Heights
  • Franchise Update Magazine
  • 2,000 Reads 5 Shares
Been offered phony conference attendee lists or discounted hotel rates? The FTC wants to crack down on impersonation fraud and seeks your input!
  • Franchise Update Media
  • 2,083 Reads 6 Shares
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