Franchisor Articles
Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the franchise growth, operations, legal, leadership, marketing, real estate, and technology site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.
Successful international expansion maintains brand standards while adapting to individual country market dynamics
- Dave Carney and Sander Van den Born
- 3,328 Reads 3 Shares
Restaurant chain has commitments for 10,000 additional global units
- Kevin Behan
- 4,725 Reads 2 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
- Kevin Behan
- 2,199 Reads 2 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
- Helen Bond
- 3,258 Reads 2 Shares
Homewatch CareGivers used technology to make life easier for clients and employees
- Kevin Behan
- 2,901 Reads 34 Shares
Converting an existing business to a franchise brand gives owners the support needed to grow and optimize their business
- Bob Johnston
- 2,486 Reads 9 Shares
There are many benefits of operating an airport retail location, but it comes with several real estate and operational challenges
- Jeff Drake
- 2,779 Reads 8 Shares
Nearly 70 percent of consumers say they will pay a premium for brands in which they feel a sense of loyalty
- Kevin Behan
- 2,637 Reads 5 Shares
The use of AI can take large amounts of previously unused data and help structure and transform a franchise's operations
- Gary Liskovich
- 2,165 Reads 16 Shares
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
- Kevin Behan
- 3,554 Reads 10 Shares
For the Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required
- Kevin Behan
- 4,148 Reads 11 Shares
Franchises show an increase in marketing spending, led by digital advertising
- Franchise Update Media
- 2,325 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
- Kevin Behan
- 4,117 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
- Franchise Update Media
- 3,347 Reads 9 Shares
Brand celebrated 50-year anniversary with interactive reveal of five new menu offerings
- Kevin Behan
- 2,232 Reads 4 Shares
Franchise executives gathered to examine the many facets of the customer experience.
- Kerry Pipes
- 2,976 Reads 3 Shares
Brands drive profitability by leading with their core purpose and vision for consumers and franchisees
- Jayson Pearl
- 3,001 Reads 22 Shares
While increased technology can make the hiring process more efficient, don't forget the importance of striking a personal connection
- Stephanie Miller
- 2,680 Reads 5 Shares
Popular burger chain is one of many fast-casual restaurants using AI technology to manage staffing
- Kevin Behan
- 3,966 Reads 3 Shares
Giving employees a feeling of purpose in their work can create a stronger bond and loyalty to the company
- Dr. Laurie Cure
- 2,936 Reads 8 Shares
Diving into the AFDR report to deliver the latest insights on the financial disclosers in Item 19 of the FDD
- Kevin Behan
- 2,105 Reads 2 Shares
New law will require third-party franchise sellers to register and add pre-sale disclosure requirements top operate in California
- Kevin Behan
- 3,306 Reads 2 Shares
See what franchising insiders are saying about the annual conference that brings together leading executives to discuss top strategies for franchise growth and development
- Franchise Update Media
- 4,308 Reads 1 Shares
Franchisors can develop a more effective partnership with franchisees through frequent communication and collaboration
- Tom Wood
- 2,080 Reads 3 Shares
Artificial intelligence can boost productivity, enhance customer service, and streamline operations
- M. Scott Morris
- 4,523 Reads 77 Shares
Heather Leed Neary says it's her job to remove barriers, so her team and franchisees can flourish
- Kerry Pipes
- 3,070 Reads 3 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
- Kevin Behan
- 2,517 Reads 1 Shares
International franchise expert provides alternatives to barriers restaurants face with European expansion
- Rebecca Viani
- 2,337 Reads 6 Shares
Qdoba executive shares thoughts on factors to consider when expanding internationally
- Jeremy Vitaro
- 3,940 Reads 4 Shares
Our May roundup of international franchise news travels to Canada, England, Germany, Puerto Rico, and the U.S.
- Kevin Behan
- 1,907 Reads 4 Shares
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