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Franchisor Articles

Browse our selection of franchise articles and features to help further your knowledge in opening and operating a franchise business. Our exclusive features cover the , , , , , , and site of the franchise business. Written by the editorial team that produces Franchise Update Magazine and Multi-Unit Franchisee Magazine, the franchise industries premier magazines.

Authority Brands excels in recruiting and supporting multi-unit franchise owners for smart growth
  • Franchise Update Magazine
  • 2,268 Reads 3 Shares
Brands are increasingly wooing multi-unit operators to help fuel their growth
  • Colleen McMillar
  • 2,862 Reads 6 Shares
Webinar on Wednesday will feature Matt Haller and political insiders discussing the impact of election results on franchising.
  • Franchise Update Media
  • 2,403 Reads 6 Shares
Personalizing the marketing message helps companies drive profits during the top holiday sales events
  • Michele Fitzpatrick
  • 2,653 Reads 11 Shares
Franchises see an increase in customer leads driven primarily through digital advertising
  • Franchise Update Media
  • 1,966 Reads 2 Shares
Senior Director of Marketing shares how franchise grows and responds to consumer preferences  
  • Franchise Update Media
  • 2,064 Reads 10 Shares
Your No. 1 job is to find a candidate who fits your culture and will enhance it
  • John DiJulius
  • 2,138 Reads 4 Shares
New approaches are needed to get prospective franchisees to look at your opportunity
  • Jack Monson
  • 3,367 Reads 30 Shares
Diving into the AFDR to deliver the latest insights on how development teams approach franchise resales.
  • Kevin Behan
  • 2,792 Reads 3 Shares
Resisting the temptation to make cuts during times of inflation can position your franchise for future success
  • Bill McPherson
  • 2,296 Reads 4 Shares
Legacy brands can reignite growth by balancing innovation with core values and adapting to evolving consumer preferences
  • Frank Paci
  • 2,127 Reads 2 Shares
Angry Crab Shack
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Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
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Vice president of franchise development shares thoughts on reaching prospects through several forms of messaging 
  • Franchise Update Media
  • 2,505 Reads 3 Shares
AI and ChatGPT elevate Checkers & Rally's customer experience, marketing, and employee recruitment.
  • Franchise Update Media
  • 3,830 Reads 4 Shares
Marketing Executive at Bubbakoo's Burritos, Chris Ives discusses the use of AI and ChatGPT
  • Franchise Update Media
  • 3,207 Reads 7 Shares
At Bubbakoo's Burritos, we use AI and tech to enhance customer experience, optimize operations, and personalize support through our apps and loyalty program.
  • Franchise Update Media
  • 3,320 Reads 17 Shares
CMO aims to deeply understand customer segments to build awareness and drive traffic
  • Kerry Pipes
  • 3,157 Reads 4 Shares
Successful international expansion maintains brand standards while adapting to individual country market dynamics 
  • Dave Carney and Sander Van den Born
  • 3,440 Reads 3 Shares
Restaurant chain has commitments for 10,000 additional global units
  • Kevin Behan
  • 5,022 Reads 2 Shares
Bill Edwards' biweekly newsletter rounds up international franchise news, stats, trends, and more from a worldwide network of correspondents
  • Kevin Behan
  • 2,308 Reads 2 Shares
AFMR survey participants included CMOs, CEOs, VPs, directors of marketing, and other senior-level marketing leaders
  • Helen Bond
  • 3,384 Reads 2 Shares
Homewatch CareGivers used technology to make life easier for clients and employees
  • Kevin Behan
  • 3,038 Reads 34 Shares
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
Angry Crab Shack
SPONSORED CONTENT
Converting an existing business to a franchise brand gives owners the support needed to grow and optimize their business
  • Bob Johnston
  • 2,614 Reads 9 Shares
There are many benefits of operating an airport retail location, but it comes with several real estate and operational challenges
  • Jeff Drake
  • 2,936 Reads 8 Shares
Nearly 70 percent of consumers say they will pay a premium for brands in which they feel a sense of loyalty
  • Kevin Behan
  • 2,776 Reads 5 Shares
The use of AI can take large amounts of previously unused data and help structure and transform a franchise's operations
  • Gary Liskovich
  • 2,269 Reads 17 Shares
The campaign, featuring Chloe Fineman from "Saturday Night Live," highlighted the new Tropic Bowl menu
  • Kevin Behan
  • 3,756 Reads 10 Shares
For the Franchise Innovation Awards, judges evaluated each entry's objective, the problem it solved, and the innovations required
  • Kevin Behan
  • 4,378 Reads 11 Shares
Franchises show an increase in marketing spending, led by digital advertising
  • Franchise Update Media
  • 2,378 Reads 3 Shares
Restaurant brand capitalizes on pop culture and social media to connect with customers and increase sales
  • Kevin Behan
  • 4,343 Reads 4 Shares
Director of Brand Marketing shares strategies to establish community connections as a way to raise brand awareness
  • Franchise Update Media
  • 3,507 Reads 9 Shares
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