Finding an edge. Moving ahead of the competition. Emerging as a winner. These were all themes echoed throughout Franchise Update Media Group's 9th Annual Franchise Leadership & Development Conference.
Earlier this year, a franchise magazine that shall remain nameless here focused upon the issue of "cleavage in the marketplace" - a subject no man in his right mind would ever touch. However, I found it interesting that this subject had garnered discussion in one of the leading publications on franchising, or for that matter, in any reputable publication.
Rupert M. Barkoff
Troy Medley has had two major life-changing experiences. The first came when he was just a 19-year-old college student in Missouri.
In today's business environment, the mystery shopper - the person who pretends to be a customer or potential client while noting every conceivable plus and minus of their shopping or consumer experience - is a fact of life.
Franchise UPDATE recently sat in on a seminar for aspiring franchisees. One of about 150 such events held each year in the U.S. held by Francorp Consulting, this session was led by veteran industry consultant Don Boroian, who founded Francorp 31 years ago.