Q1 | 2018

Women in the C-Suite

Virtual Issue

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FEATURE

Women in the C-Suite: Lessons from 8 Outstanding Franchise Leaders

Fazoli's Turns 30: Every Dish, Every Table, Every Day

He's Got the Fix: Serial Entrepreneur at Your Service

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PizzaRev-olution: Now Poised for National Expansion

It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.

Ed Yancey

Jamba Juice: New CMO Looks To Redefine This Legacy Brand

How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future

Kerry Pipes

CMO Roundtable: Marketing Collaboration in the Sales and Development Process

Absolutely. Because marketing is one of those areas fortunate enough to interact with so many different aspects of the Freddy's family, our marketing team is constantly in communication with our owners, operations teams, franchisee groups, and many other areas of the company.

Franchise Update

Tell Your Brand Story to Millennials on Instagram and Snapchat

Trouble connecting with Millennials? Try Instagram and Snapchat!

Shawna Ford

Rejuvenating Retail: Making it More About the Experience

Why did the retail industry have a dismal 2017 despite high consumer confidence, historically low unemployment, and a growing U.S. economy? Typically these are the perfect conditions for retailers.

John DiJulius

Going Brokers?: How They Can They Help You Meet Your Goals

Love them or hate them, franchise brokers can be an essential recruitment tool for some brands, depending on their stage of growth and timetable for expansion.

Helen Bond

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How Franchise Development Firms Are Helping Emerging Brands Grow

If you're a new or emerging brand, a good frandev firm just might be your new BFF

Eddy Goldberg

Challenge the Pros: Working with Franchise Brokers and Consultants

I have been working with franchise brokers and consultants since they arrived on the scene more than 30 years ago.

Franchise Update

Measuring Success: New System Digs Deep Into Unit Performance

The increase in opportunities to make data-driven decisions is changing the way Americans do business. With the influx of data, algorithms, and measuring systems, the days of intuition and gut decision-making are gone.

Sam Ballas

China Primer: Tips from One Who's Been There, Done That

When I first went to China in late 1982 there were no foreign brands operating in the country, and everyone wore Mao jackets and rode a bicycle. The term "middle-class consumer" did not apply. People shopped at government-owned stores and street vendors.

Bill Edwards