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Technology has allowed us to track our lead sources, assist us in buying advertising, organize our day, notify us when to make a call, and send emails.
  • Marc Kiekenapp
  • 3,456 Reads 23 Shares
Lenny's Sub Shop President Brent Alvord lends new meaning to the term, well-rounded: an MBA in finance from the University of Memphis, 15 years as an executive with organizations such as Burger King, FedEx, and America Online, and a hands-on understanding of the restaurant industry he acquired as a youth working at Subway, Ruby Tuesday's, and Chili's.
  • Debbie Selinsky
  • 4,916 Reads 2 Shares
Brothers Joe, Ricky, and John Rosa were no strangers to the restaurant business.
  • Multi-Unit Franchisee
  • 12,633 Reads
Try a few of these selling tips to sharpen your process and accelerate your inquiry-to-close cycle.
  • Steve Olson
  • 7,220 Reads 389 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand?
  • Franchise Update
  • 6,532 Reads 517 Shares
The Annual Franchise Development Report (AFDR) from Franchise Update Media Group is a comprehensive research guide to sales and lead generation performance in franchise recruitment.
  • Franchise Update
  • 5,309 Reads 24 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month.
  • Eddy Goldberg
  • 5,886 Reads 179 Shares
Interest rates right now are low—very low. They've been low for a while. And they're expected to remain low for the foreseeable future
  • Dean Zuccarello
  • 6,295 Reads 1 Shares
When Michael Ansley was a teenager helping his father, a painter, with work at KFC and Wendy's restaurants in Springfield, Ohio, he soaked up both his father's entrepreneurial spirit and a basic knowledge of the food and franchising business.
  • Debbie Selinsky
  • 7,271 Reads 1 Shares
One common thread linking this year's group of multi-unit dominators is how none planned a career in franchising.
  • Eddy Goldberg
  • 5,548 Reads
Recently, I spent several hours with Simon Sinek, a very creative New York marketing strategist.
  • Howard Putnam
  • 5,380 Reads 40 Shares
Sonny’s BBQ
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Sonny’s BBQ
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Sonny’s BBQ
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Wisconsin-based Topper's Pizza just launched its first-ever "mobile pizza store" this past July. The brand is one of many testing the waters of mobile food delivery vehicles.
  • Kerry Pipes
  • 9,688 Reads 840 Shares
They are athletes, Nobel Prize winners, and heads of state.
  • John Tschohl
  • 9,832 Reads 1 Shares
Unit-level economics. This single key is the greatest predictor of a franchisor's future success!
  • Joe Mathews
  • 3,576 Reads 36 Shares
On the cusp of turning 30, Bryan Selden was looking to grow his business.
  • John Carroll
  • 8,993 Reads 1 Shares
The customer journey is made up of the experiences that come from all interactions with your brand. Some customer experiences are created directly by marketing and some by operations.
  • Jack Mackey
  • 4,633 Reads 271 Shares
Last summer he was touring with fellow rap star Lil Wayne while also preparing for the release of his fifth studio album, which was being released by his own Maybach Music Group Empire.
  • Franchising.com
  • 15,491 Reads 1,023 Shares
I began this series in June by asking if your business had a social media strategy.
  • Erica McClenny
  • 11,873 Reads 81 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 6,982 Reads 108 Shares
John Scharnweber grew up in the restaurant business, starting at the bottom as a dishwasher and busboy growing up in Minneapolis.
  • John Carroll
  • 7,681 Reads 3 Shares
What are some effective ways to get franchisees to "buy in" and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 7,560 Reads 649 Shares
GoTo Foods
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GoTo Foods
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GoTo Foods
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A study of 4 million randomly sampled Tweets showed that websites with a Twitter share button get almost 7 times as many link mentions on average as ones that don't have them.
  • Daniel Lieberman
  • 6,702 Reads 3 Shares
In this issue's glimpse into a franchise start-up, I'll share the challenges and the victories I've encountered in attempting to differentiate our emerging EarthFruits Yogurt brand within its red-hot category and the resultant commoditization occurring within the space.
  • Keith Gerson
  • 4,675 Reads 60 Shares
Practicing The Platinum Rule--treating others the way they want to be treated by adapting to their behavioral style--can quickly make you a more sensitive, effective leader.
  • Dr. Tony Alessandra
  • 7,909 Reads 1,014 Shares
In this sluggish economy, home-based franchises--or businesses you can run out of a home office--are some of the fastest moving franchise opportunities out there.
  • Susan Morris
  • 6,437 Reads 107 Shares
What are you doing to create a compelling, response-driven recruitment website for your brand? Things are moving fast in new technologies and the ways people are using them to communicate.
  • Franchise Update
  • 4,305 Reads 3 Shares
After speaking to a customer service representative on the phone recently, I was reminded of one of my hiring tips.
  • Lisa Ford
  • 3,952 Reads 25 Shares
Former U.S. Marine Sergeant Steve Brevitz always dreamed of having his own business.
  • Kerry Pipes
  • 7,798 Reads 1,023 Shares
What are some effective ways to get franchisees to 'buy in' and become actively involved with local-level marketing efforts?
  • Franchise Update
  • 5,177 Reads 1,021 Shares
Zane Tankel doesn't think of himself as a bleeding heart. He's been repeatedly recognized for his ability to build a hefty bottom line.
  • John Carroll
  • 9,023 Reads 1 Shares
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