Franchise Guide: Technology - Franchising.com
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Technology

A couple of months ago, our lead social media strategist at EMSI Public Relations started noticing interesting changes involving the Twitter accounts we manage for clients.
  • Marsha Friedman
  • 4,519 Reads
Have your begun processing payments with a smartphone or tablet yet? Maybe they're seriously considering implementing a mobile processing strategy like many other businesses and micro-merchants.
  • Jon Clark
  • 9,974 Reads 39 Shares
"Google," which became a verb in June 2006, is among many new verbs that have transformed the way we speak--and interact.
  • Nate DaPore
  • 7,515 Reads
Businesses that offer plastic membership cards, loyalty cards, and key tags to their clients and customers are giving their customers a great incentive to keep coming back and take part in their loyalty programs, promotions, and special offers.
  • Multi-Unit Franchisee
  • 5,899 Reads 1,021 Shares
Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
  • Multi-Unit Franchisee
  • 7,416 Reads 1,014 Shares
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.
  • Scott Klososky
  • 4,125 Reads 96 Shares
At every level, technology is now a game changing tool - and a great weapon of destruction.
  • Scott Klososky
  • 5,953 Reads 1,023 Shares
Gift cards! Often viewed as giveaways or as marketing ploys. You may want to think twice before you throw them into your offerings mix -- there are potential obstacles you may not have considered.
  • Ronald Tramazzo
  • 11,063 Reads 7 Shares
A new international survey of companies identifies some unique and surprising social media trends.
  • Multi-Unit Franchisee
  • 3,798 Reads 45 Shares
Burton W. Folsom uncovered something revolutionary about capitalism in 19th century America.
  • Kerry Pipes
  • 4,389 Reads 5 Shares
The rapidly expanding mobile payments market is attractive to merchants because of the low entry barrier to obtain a smartphone or tablet device.
  • Gary Glover
  • 7,747 Reads 518 Shares
Wienerschnitzel
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Wienerschnitzel
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Wienerschnitzel
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There has been loads of media attention directed toward Twitter, the 140-character micro-blogging service that allows people and businesses to communicate with their "followers."
  • Multi-Unit Franchisee
  • 5,938 Reads 42 Shares
No one I know would dispute the benefits technology--specifically the computer--has had on every aspect of our lives.
  • John Tschohl
  • 4,085 Reads 68 Shares
Every business that accepts credit/debit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS).
  • Paul Arceneaux
  • 6,635 Reads 1,014 Shares
I often comment that technology is just a tool. It's not magic, nor mysterious, it is just a tool.
  • Scott Klososky
  • 4,117 Reads 138 Shares
Network systems attackers, as well as less-dangerous (though still nefarious) hackers, never rest in their ongoing quest to compromise franchise computer systems and capture a share of the billion-dollar bounty of stolen credit card data.
  • David Ellis
  • 6,020 Reads
Technology is always changing as new trends or new tools continually impact the way businesses operate.
  • Amanda Richardson
  • 11,234 Reads 1 Shares
If you have not yet experimented with applications like FourSquare and Gowalla on your mobile device I suggest you load them and become familiar.
  • Scott Klososky
  • 7,211 Reads 1,023 Shares
In case you haven't heard, franchises hold a place of honor in the world of data thieves. In fact, chains are the favorite target of hackers trying to steal payment card information. The most recent figures from Visa indicate that up to 97 percent of data compromises are suffered by smaller merchants and "specifically franchisees"--particularly those in the restaurant, clothing, sporting goods, and hotel industries.
  • David Ellis
  • 6,129 Reads 69 Shares
There is no denying the impact technology has had on business. It has allowed companies to market and sell their products and services to customers in every corner of the world, and to do so 24 hours a day, seven days a week.
  • John Tschohl
  • 10,734 Reads 995 Shares
Being a part of YouTube is no longer something franchise businesses can control. Chances are, you're there, whether you created the content or not.
  • Lisa Wehr
  • 4,531 Reads 99 Shares
Hungry Howie's Pizza
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Hungry Howie's Pizza
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Hungry Howie's Pizza
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Jim Sullivan keeps an eye on business trends and market shifts. His livelihood depends on it. In fact, the very mission of his organization, Sullivision.com, is to design and deliver operations and leadership training programs for companies - including many franchises. He's worked with brands like McDonald's, Panera Bread, Regis Corp., Jiffy Lube, Applebee's, Domino's, and Dunkin' Brands.
  • Multi-Unit Franchisee
  • 4,273 Reads 1,023 Shares
There are tweets and pokes, posts and check-ins, mayors, fans, friends, and likes. It seems as though every social media network has its own language and users--yet all of them are grouped together as the "shining light" of marketing for the year to come. Well, here's the truth. While social media is now a cornerstone for branding, sales growth, and PR, for multi-unit franchisees to successfully use social media to drive business into stores, you need to get the facts.
  • Lisa Wehr
  • 7,267 Reads 33 Shares
In April 2010, McDonald's helped cement the realization that if franchises want to continue succeeding in this consumer-driven world, they must get involved in social media.
  • Lisa Wehr
  • 3,459 Reads 5 Shares
Social media is an ingrained part of people's everyday lives. How many people? Well, according to Facebook, there currently are 350 million active users. And by active, Facebook is accounting for those who log on to the site every day. eMarketer anticipates the number of U.S. Twitter users in 2010 to jump to 26 million. That's 15.5 percent of all adults online--and that's huge. What do these digits have to do with growing your multi-unit franchise? Close to everything.
  • Lisa Wehr
  • 4,062 Reads 24 Shares
Considering the wide-ranging abilities of today's smartphones, simple text messaging may seem passé, but it's a basic social media tool that's working wonders for Chris Kramolis' franchise operation. He's been using text messages to build business and compile a database of his customers--and he doesn't see any reason to deviate from something that's working.
  • Multi-Unit Franchisee
  • 5,299 Reads 242 Shares
Social media has reached a fevered pitch in most places, but as a marketing tool it has many unique functional features and almost endless possibilities.
  • Multi-Unit Franchisee
  • 5,274 Reads 1 Shares
Franchise Update Media Group (FUMG), the leading industry resource for franchise development, introduces "Multi-Unit Leadership-in-a-Box," an off-the-shelf, interactive, and multimedia franchisee training resource, developed in partnership with Sullivision.com. This program is based on three years of research that details the best practices and leadership insight of over 1,000 high-performing franchisees and multi-unit leaders. Customizable for any brand, Multi-Unit Leadership-in-a-Box is a complete leadership class that's instantly ready to teach and guaranteed to boost sales at least 1% in each market.
  • PRESS RELEASE
  • 3,957 Reads 14 Shares
Cell phones have become big business and the competition in the market can be fierce. Not surprisingly, social media tools are finding a niche in this industry, too. One example is three young entrepreneurs in the Northeast who have found a way to use Facebook and other social media tools to give them a competitive edge.
  • Multi-Unit Franchisee
  • 6,546 Reads 105 Shares
By now you're most likely familiar with pop culture buzzwords like tweets, friending, and texting. But if you haven't had much firsthand involvement in these activities, chances are you will very soon. These ubiquitous and participatory endeavors are all part of a "social networking" trend that's spreading like wildfire online and, some say, is poised to create a new frontier in 21st century marketing.
  • Kerry Pipes
  • 4,200 Reads 27 Shares
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