RockBox Fitness Continues to Expand as a Top Emerging Franchise
Company Added
Company Removed
Apply to Request List

RockBox Fitness Continues to Expand as a Top Emerging Franchise

RockBox Fitness Continues to Expand as a Top Emerging Franchise

RockBox Fitness is hitting the national stage for more growth as a state-of-the-art boutique fitness franchise and a rock-solid multi-unit business opportunity.

North Carolina-based RockBox Fitness has its sights set on expanding its presence in the western part of the U.S. with savvy entrepreneurs from all walks of life eager to be part of one of the fastest-growing fitness sectors. Recently recognized as one of Entrepreneur Magazine’s 2022 Top New  & Emerging Franchises, RockBox Fitness leads the way in the boutique fitness industry, projected to soar to $26.2 billion by 2025.

New multi-unit owners Molly and Craig Phair are ready to bring the winning concept to Idaho as a family affair. The husband-and-wife team is hatching plans for four gyms in the Boise metropolitan region.

“Idaho doesn’t have anything like this, and I can’t wait to introduce the brand to them,” says Molly, a functional nutritional therapy practitioner and NASM certified personal trainer. “We see huge potential for growth in this area and great benefits being first to market as a multi-unit owner. We have three sons interested in working with us, so as we build out our locations, we want to train our kids on how to run a successful business.”

Founded in 2017 and franchising since early 2018, RockBox Fitness is not your average gym. The brand’s boxing-inspired fitness classes feature a dynamic combination of boxing and kickboxing with functional strength training that delivers results.

Each 50-minute class is unique at RockBox, which alleviates the biggest obstacle often faced when pursuing a fitness regimen: boredom. Studios are equipped with high-end sound systems and color-adaptive lighting to rock the tunes that keep members pumped and pushing hard.

“RockBox offers such a fun and effective workout for people on their fitness journey,” says newly-signed Colorado multi-unit franchisee Stephanie Lindner. “I am excited to introduce RockBox to our community and be part of helping people reach their fitness goals.”

Stephanie and her franchise partner and husband, Corey Swiger, recently signed on to open four gyms in Colorado Springs. She brings her background in systems engineering to a franchise brand designed with the franchisee in mind. Along with fat-burning and muscle-building workouts, RockBox Fitness offers franchise owners a competitive advantage through multiple additional revenue streams that include:

  • Exclusive Supplement Brand Sales
  • Apparel & Gear Sales
  • Accountability Coaching 
  • 1-on-1 and Group Training

RockBox Fitness delivers proven business systems, industry-leading marketing programs, and unparalleled training. New franchise owners can count on a world-class approach from the start.

“The Home Office has been fantastic,” Lindner says. “When we email questions, we always receive a prompt reply; we’ve set up ad-hoc meetings and scheduled meetings with the Home Office. Everyone we have worked with has been extremely helpful to navigate this new-to-us business venture.”

With more than 40 locations open in 15 states, and more than 130 awarded licenses,  RockBox Fitness is just getting started. The brand aims to open an additional 35 new studios in 2022, nearly doubling the number of operating locations in the next calendar year.

To learn more, check out the brand’s six steps to ownership to see if RockBox Fitness is the right fit for you and your business goals.  Ready to join the RockBox fitness family now? Visit to learn more about franchise opportunities. 


Learn More

Published: May 3rd, 2022

Share this Feature

Share This Page

Subscribe to our Newsletters