Anatomy of a Brand - Franchising.com

Anatomy of a Brand

Older brands must change with the times, while newer brands undergo their own startup process. Franchise leaders tell their stories of how their brands were developed, launched, and reimagined as thriving, growing companies to meet changing consumer and franchisee needs.

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Angry Crab Shack
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Angry Crab Shack
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Chick N Max hired chefs to create menu items with distinctive flavor combinations and sauces
  • Max Sheets
  • 4,934 Reads 53 Shares
Peter Piper Pizza added a new fast-casual option, attracting new guests and growing its fan base.
  • Genaro Perez
  • 3,807 Reads
After losing its way, 40-year-old On The Border is back, building on its storied past for a new era
  • Suzie Tsai
  • 4,080 Reads 4 Shares
Ford’s Garage serves burgers and beer with a side of automotive history
  • Steve Shlemon
  • 4,980 Reads 19 Shares
Moran Family of Brands teams up with a longtime franchisee to create a new aftermarket automotive brand, Turbo Tint
  • Pete Baldine
  • 6,278 Reads 14 Shares
Postal Connections and iSold It co-owner Fred Morache built his brands on listening to franchisees and customers and on top-notch training and support
  • Fred Morache
  • 3,862 Reads 6 Shares
Hot Dog on a Stick has been entertaining customers and celebrities alike for more than 75 years
  • Jenn Johnston
  • 7,188 Reads 13 Shares
One Hour Heating & Air Conditioning’s vice president of operations attributes 18 years of growth to the brand’s ability to continuously adapt to change 
  • Lance Sinclair
  • 7,124 Reads 59 Shares
Mighty Auto Parts celebrates 50 years in franchising by continuing to adapt to a changing marketplace
  • Josh D’Agostino
  • 5,519 Reads 6 Shares
Going on 32, Fazoli's has refreshed its brand, introduced new prototypes, and is ready for today's changing marketplace.
  • Doug Bostick
  • 4,973 Reads 13 Shares
Bruster's Real Ice Cream celebrates 30 years and looks forward to the next 30.
  • Jim Sahene
  • 6,953 Reads 4 Shares
MassageLuXe
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MassageLuXe
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At Dream Vacations, "caring more" is driving record-breaking sales.
  • Debbie Fiorino
  • 4,703 Reads 17 Shares
Arizona's Angry Crab Shack prepares to go national and is looking for early investors.
  • Ron Lou
  • 5,778 Reads 10 Shares
LunchboxWax is about much more than selling a service.
  • Debi Lane
  • 15,892 Reads 168 Shares
At Juice It Up! new ownership is taking the brand to the next level.
  • Chris Braun
  • 9,323 Reads 67 Shares
After more than 50 years of perfecting our big, fresh, and meaty sandwiches, we decided it was time for a brand refresh to ensure that everything we do, from marketing to store design, would be in line with the uniqueness and high quality of a Togo's sandwich.
  • Glenn Lunde
  • 10,104 Reads 51 Shares
For more than 20 years, Flame Broiler has been known for serving simple, healthy, and delicious rice bowls at an affordable price.
  • Daniel Lee
  • 8,647 Reads 4 Shares
It's a deliciously simple and satisfying concept: pick your dough, sauce, cheese, and toppings and watch your pizza get made right before your eyes, flame-fired in a 900-degree oven in under 3 minutes.
  • Ed Yancey
  • 15,479 Reads 112 Shares
Succeeding in the fast casual restaurant business is often as simple as consistently executing on what you do best and remaining open to the small changes that help you take advantage of new opportunities.
  • Andy Wiederhorn
  • 23,741 Reads 1 Shares
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