Brand Strategy
A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.
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 AnswerConnect offers 24/7 live answering with professional receptionists using franchisor-approved scripts to ensure a warm, consistent brand experience.
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A Marketing professional from Handyman Connection discusses ensuring that local stores faithfully deliver the brand promise
- Franchise Update Media
- 3,038 Reads 9 Shares
A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
- Franchise Update Media
- 3,259 Reads 5 Shares
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
- Franchise Update Media
- 2,841 Reads
Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
- Kerry Pipes
- 3,005 Reads 76 Shares
Demand drives the growth of brand categories across wellness, pet care, education, and experiential services
- Paul Wilbur
- 2,904 Reads
The most effective forms of content are clear, consistent, and lead to action
- Michelle Hummel
- 2,437 Reads 10 Shares
Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
- Jack Monson
- 2,491 Reads 3 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
- 2,728 Reads 6 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
- 2,664 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
- 2,496 Reads 15 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
- Matt Widdick
- 4,328 Reads 32 Shares
A brand refresh requires extensive planning with messaging and visuals, but can lead to greater customer awarenessÂ
- Marci Kleinsasser, CFEÂ
- 3,810 Reads 106 Shares
Franchises offering seasonal products or services can strategically plan ahead for slower times
- Dr. Robert NeedhamÂ
- 4,317 Reads 7 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
- Franchise Update Media
- 3,536 Reads 4 Shares
Director of franchise development shares thoughts on aligning goals and communication between franchise development and marketing
- Franchise Update Media
- 5,524 Reads 3 Shares
She stresses listening, making data-backed decisions, and being surrounded by a great team
- Kerry Pipes
- 5,202 Reads 24 Shares
Sending SMS messages can be a personal way to connect with customers and build a loyal following
- Phil Portman
- 3,738 Reads 5 Shares
Franchisees can take advantage of local insights and feedback to strategically market their business
- Brett Townsend
- 4,061 Reads 3 Shares
Top leaders are flexible and promote adaptable culture in the organizationÂ
- Kevin Behan
- 5,084 Reads 9 Shares
Your franchise development marketing should play to what your prospects are looking to learn from your brand
- Franchise Update Media
- 5,308 Reads 25 Shares
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
- Franchise Update Media
- 5,126 Reads 14 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
- Franchise Update Media
- 5,117 Reads 36 Shares
3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
- Kendall Rawls
- 8,214 Reads 32 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
- Bob Phibbs
- 5,927 Reads 2 Shares
8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
- Kerry Pipes
- 5,534 Reads 3 Shares
As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
- Eddy Goldberg
- 5,805 Reads 8 Shares
Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
- Eddy Goldberg
- 8,208 Reads 29 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
- Eddy Goldberg
- 8,156 Reads 8 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
- FranConnect
- 13,418 Reads 31 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
- Eddy Goldberg
- 14,511 Reads 6 Shares
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