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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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AlphaGraphics National Programs
For over 50 years, AlphaGraphics has partnered with businesses like yours. Our National Accounts Program leverages our network of 230+ locations across the US. We help balance brand consistency with local customization, driving operational excellence...
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A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,594 Reads 5 Shares
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
  • Franchise Update Media
  • 2,287 Reads
Smalls Sliders CMO Michael Alberici focuses on traffic, frequency, mix, and profitability at every location
  • Kerry Pipes
  • 2,452 Reads 72 Shares
Demand drives the growth of brand categories across wellness, pet care, education, and experiential services
  • Paul Wilbur
  • 2,247 Reads
The most effective forms of content are clear, consistent, and lead to action
  • Michelle Hummel
  • 2,011 Reads 10 Shares
Franchisors need to focus on relevance, authenticity, and intent to reach the right franchise prospects
  • Jack Monson
  • 2,075 Reads 3 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,232 Reads 6 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,184 Reads 1 Shares
Marketing professionals from K9 Resorts, Dave's Hot Chicken, and Hounds Town discuss how franchisees affect brand reputation management
  • 2,135 Reads 15 Shares
Franchisors must develop a comprehensive and repeatable marketing system to consistently succeed and grow
  • Matt Widdick
  • 4,029 Reads 32 Shares
A brand refresh requires extensive planning with messaging and visuals, but can lead to greater customer awareness 
  • Marci Kleinsasser, CFE 
  • 3,530 Reads 102 Shares
Drybar
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Drybar
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Drybar
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Franchises offering seasonal products or services can strategically plan ahead for slower times
  • Dr. Robert Needham 
  • 3,920 Reads 7 Shares
Taking a look at the size of franchise marketing teams, when they expand, and their areas of responsibility
  • Franchise Update Media
  • 3,313 Reads 4 Shares
Director of franchise development shares thoughts on aligning goals and communication between franchise development and marketing
  • Franchise Update Media
  • 5,244 Reads 3 Shares
She stresses listening, making data-backed decisions, and being surrounded by a great team
  • Kerry Pipes
  • 4,907 Reads 24 Shares
Sending SMS messages can be a personal way to connect with customers and build a loyal following
  • Phil Portman
  • 3,455 Reads 5 Shares
Franchisees can take advantage of local insights and feedback to strategically market their business
  • Brett Townsend
  • 3,849 Reads 3 Shares
Top leaders are flexible and promote adaptable culture in the organization 
  • Kevin Behan
  • 4,825 Reads 9 Shares
Your franchise development marketing should play to what your prospects are looking to learn from your brand
  • Franchise Update Media
  • 5,047 Reads 23 Shares
Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
  • Franchise Update Media
  • 4,926 Reads 14 Shares
Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
  • Franchise Update Media
  • 4,928 Reads 36 Shares
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
  • 7,989 Reads 32 Shares
Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
  • 5,759 Reads 2 Shares
8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
  • Kerry Pipes
  • 5,368 Reads 3 Shares
As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
  • Eddy Goldberg
  • 5,646 Reads 8 Shares
Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
  • Eddy Goldberg
  • 8,029 Reads 29 Shares
The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
  • Eddy Goldberg
  • 8,009 Reads 8 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
  • FranConnect
  • 13,040 Reads 31 Shares
E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
  • Eddy Goldberg
  • 14,322 Reads 6 Shares
How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 7,571 Reads 27 Shares
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