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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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For over 50 years, AlphaGraphics has partnered with businesses like yours. Our National Accounts Program leverages our network of 230+ locations across the US. We help balance brand consistency with local customization, driving operational excellence...
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MSA Worldwide
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MSA Worldwide
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How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
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How Pure Barre uses its marketing programs to benefit its franchisees
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How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
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Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
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How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
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Looking to partner with a new PR agency? Here are 5 things to know!
  • Heather Ripley
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Are you overlooking the many opportunities available in marketing to seniors?
  • Eddy Goldberg
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Online retailers must weigh speed and cost against sustainability in the new marketplace
  • Nate Burke
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Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
  • Bob Phibbs
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Follow the "Four P's" of the sales process and watch your results improve.
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6 ways marketers can increase their influence in 2021
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MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
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NĂ©kter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
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The post-Covid economy presents multiple opportunities for consumer marketers
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Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
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To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
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Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
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As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
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Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
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How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
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How will Covid-19 change consumer habits when it comes to retail and restaurants?
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Drybar
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Drybar
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Drybar
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With so many choices, what is the best strategy for positioning your brand in 2020?
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Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
  • 35,088 Reads 90 Shares
Franchising has proven to be a successful business model across a wide spectrum of industries using multi-unit retail distribution.
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Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
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If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
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Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series
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In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • Kerry Pipes
  • 5,646 Reads 1 Shares
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • Kerry Pipes
  • 6,146 Reads 1,021 Shares
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
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