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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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metiRi® by Revenue Management Solutions helps franchise brands collect, validate and analyze P&L data. Used by 80,000+ locations worldwide, its AI-powered platform delivers financial visibility to improve unit economics and profitability by up to 4%.
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MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
  • Evan Hackel
  • 7,725 Reads 27 Shares
How Pure Barre uses its marketing programs to benefit its franchisees
  • Franchise Update Media
  • 16,201,798 Reads 57 Shares
How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
  • Helen Bond
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Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
  • 10,541 Reads 25 Shares
How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
  • Franchise Update Media
  • 6,106 Reads 25 Shares
Looking to partner with a new PR agency? Here are 5 things to know!
  • Heather Ripley
  • 5,979 Reads 3 Shares
Are you overlooking the many opportunities available in marketing to seniors?
  • Eddy Goldberg
  • 6,267 Reads 10 Shares
Online retailers must weigh speed and cost against sustainability in the new marketplace
  • Nate Burke
  • 4,292 Reads 2 Shares
Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
  • Bob Phibbs
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Follow the "Four P's" of the sales process and watch your results improve.
  • Evan Hackel
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6 ways marketers can increase their influence in 2021
  • Debbie Qaqish
  • 4,663 Reads 6 Shares
MSA Worldwide
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MSA Worldwide
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MSA Worldwide
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Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
  • Bob Phibbs
  • 4,756 Reads 1 Shares
NĂ©kter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
  • Franchise Update Media
  • 4,905 Reads
The post-Covid economy presents multiple opportunities for consumer marketers
  • Evan Hackel
  • 5,842 Reads 6 Shares
Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
  • John Tschohl
  • 5,849 Reads 74 Shares
To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
  • Evan Hackel
  • 3,083 Reads
Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
  • Franchise Update Media
  • 5,963 Reads 5 Shares
As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
  • Amelia Neate
  • 5,272 Reads 4 Shares
Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
  • Nate Burke
  • 4,801 Reads 22 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 7,377 Reads 20 Shares
How will Covid-19 change consumer habits when it comes to retail and restaurants?
  • Shawn Bland & Jamie Sullivan
  • 4,638 Reads 8 Shares
AnswerConnect
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AnswerConnect
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AnswerConnect
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With so many choices, what is the best strategy for positioning your brand in 2020?
  • Karen M. Wenning
  • 7,284 Reads 40 Shares
Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
  • Debbie Selinsky
  • 35,187 Reads 90 Shares
Franchising has proven to be a successful business model across a wide spectrum of industries using multi-unit retail distribution.
  • Dean Zuccarello and Dan Collins
  • 9,644 Reads 129 Shares
Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
  • Kerry Pipes
  • 9,960 Reads 210 Shares
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
  • Adam Pierno
  • 4,992 Reads 1 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series
  • Franchise Update
  • 7,655 Reads 1,021 Shares
In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
  • Kerry Pipes
  • 5,683 Reads 1 Shares
This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
  • Kerry Pipes
  • 6,198 Reads 1,021 Shares
As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
  • Adam Pierno
  • 5,033 Reads 1,021 Shares
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