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Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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How Pure Barre uses its marketing programs to benefit its franchisees
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Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
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How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
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Looking to partner with a new PR agency? Here are 5 things to know!
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Are you overlooking the many opportunities available in marketing to seniors?
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Online retailers must weigh speed and cost against sustainability in the new marketplace
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Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
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Follow the "Four P's" of the sales process and watch your results improve.
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6 ways marketers can increase their influence in 2021
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Camp Bow Wow
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NĂ©kter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
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Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
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To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
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Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
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As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
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Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
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How to use local location and consumer data to market more cost-effectively with a tight budget
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How will Covid-19 change consumer habits when it comes to retail and restaurants?
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With so many choices, what is the best strategy for positioning your brand in 2020?
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Hawaiian Bros Island Grill
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Hawaiian Bros Island Grill
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Hawaiian Bros Island Grill
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Clyde Rucker, a U.S. Army veteran and self-described military brat, said he spent years working his way to the top in corporate America and as a franchise executive for one reason: so he could become a successful franchisee.
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Franchising has proven to be a successful business model across a wide spectrum of industries using multi-unit retail distribution.
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Larry Spada spends his days working from the comfort of his home in the Carolinas. But like many tech-savvy executives today, he's always just a click away from his team at the Outdoor Living Brands headquarters in Richmond, Va.
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If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
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Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series
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In mid-2015, Sentinel Capital Partners acquired Fazoli's from Sun Capital. Sentinel, which had scooped up Checkers and Rally's, Newk's Eatery, and TGI Fridays the year before, targeted an aggressive growth strategy for the nearly 30-year-old brand.
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This past February, longtime marketing executive Jon Quinn suited up for his newest role as vice president of marketing for Charleys Philly Steaks.
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As a franchise organization you've recognized by now that your competition is more diverse and complex than it has been in the past.
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Millennials. You are likely tired of reading about them but you can't stop, because with 60 million Americans in this generation, they're too big to ignore.
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