CMO Q&A - Franchising.com

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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CMO focuses a deep understanding of customer experiences in order to elevate and grow the brand
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Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
  • Kerry Pipes
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Mountain Mike Pizza's CMO Carol DeNembo on how the brand reaches customers through digital marketing and social media
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At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
  • Kerry Pipes
  • 3,234 Reads 1 Shares
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
  • Franchise Update Magazine
  • 3,062 Reads 1 Shares
Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
  • Franchise Update Media
  • 3,106 Reads 7 Shares
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 3,482 Reads 41 Shares
Bubbakoo’s Burritos hires Mimi Somerman as its first CMO as the brand turns 15
  • Kerry Pipes
  • 2,956 Reads 1 Shares
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 5,633 Reads 2 Shares
Bad Ass Coffee of Hawaii has been building a cult following for more than 30 years
  • Kerry Pipes
  • 3,624 Reads 2 Shares
How Self Esteem Brands determines which marketing channels are getting the best ROI for its franchisee recruitment
  • Franchise Update Media
  • 7,011 Reads 66 Shares
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Amy Phillips is both president and CMO at Altitude Trampoline Park, rising quickly since arriving less than 2 years ago 
  • Kerry Pipes
  • 6,489 Reads 117 Shares
After steady growth in Ohio and Michigan, Scramblers, a breakfast and lunch concept, is spreading its wings beyond its Midwest roots
  • Kerry Pipes
  • 4,242 Reads 7 Shares
Jersey Mike’s annual Month of Giving helps the brand create franchisee buy-in for the marketing team
  • Helen Bond
  • 5,326 Reads 96 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 2
  • Kerry Pipes
  • 3,599 Reads 5 Shares
How Pure Barre is using their marketing programs to benefit their franchisees
  • Franchise Update Media
  • 3,496 Reads 5 Shares
How Title Boxing Club is using their marketing programs to benefit their franchisees
  • Franchise Update Media
  • 3,235 Reads 2 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 1
  • Kerry Pipes
  • 3,800 Reads 4 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role
  • Kerry Pipes
  • 4,922 Reads 11 Shares
12 female franchise leaders on "Raising Up the Next Generation" in our annual issue on women in franchising: Edithann Ramey Chief Marketing Officer at On The Border
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  • 3,727 Reads 4 Shares
Jodi Boyce, CMO at Teriyaki Madness, answers 16 questions on leadership and mentorship
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  • 4,198 Reads 48 Shares
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For Scooter’s Coffee CMO Bill Black, the customer experience is personal, part 2
  • Kerry Pipes
  • 5,596 Reads 6 Shares
How Freddy’s Frozen Custard & Steakburgers is adapting its communication and marketing strategies to match new consumer behaviors
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  • 4,786 Reads 17 Shares
For Scooter’s Coffee CMO Bill Black, the customer experience is personal (Part 1)
  • Kerry Pipes
  • 9,466 Reads 92 Shares
Making change happen is only of Amy Johnson’s many roles as CMO at AAMCO
  • Kerry Pipes
  • 7,307 Reads 83 Shares
CMO Roundtable with Jane McPherson: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 3,919 Reads 9 Shares
CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 4,061 Reads 1 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 5,218 Reads 9 Shares
Q&A with Christine Buscarino, Chief Marketing Officer at 200-unit Dale Carnegie
  • Franchise Update Media
  • 7,279 Reads 175 Shares
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 8,466 Reads 90 Shares
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