CMO Q&A - Franchising.com
Share Your Experience60-Second Anonymous Survey

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

RECENT HEADLINES

MSA Worldwide
MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
Request Info
MassageLuXe
SPONSORED CONTENT
MassageLuXe
SPONSORED CONTENT
MassageLuXe
SPONSORED CONTENT
Slim Chickens' CMO Patrick Noone discusses marketing systems that support franchisees and strengthen guest loyalty
  • Kerry Pipes
  • 3,514 Reads
Doug Zarkin says the customer's perspective is the North Star that should never be ignored.
  • Kerry Pipes
  • 3,147 Reads 3 Shares
Stacy Lynn Bourgeois aims to help brands grow strong and stay true to their roots
  • Kerry Pipes
  • 5,232 Reads 4 Shares
Earlier this year, Pat O'Toole stepped into the top marketing office at Unleashed Brands
  • Kerry Pipes
  • 4,820 Reads 24 Shares
Jed Lewis wants everyone to feel at home at Five Iron Golf
  • Kerry Pipes
  • 4,609 Reads 3 Shares
CMO aims to deeply understand customer segments to build awareness and drive traffic
  • Kerry Pipes
  • 5,341 Reads 11 Shares
CMO focuses a deep understanding of customer experiences in order to elevate and grow the brand
  • Franchise Update Media
  • 4,979 Reads 11 Shares
Walk-On's Sports Bistreaux CMO Laurie Curtis says focusing on guests builds authentic connections
  • Kerry Pipes
  • 5,586 Reads 4 Shares
Mountain Mike Pizza's CMO Carol DeNembo on how the brand reaches customers through digital marketing and social media
  • Franchise Update Media
  • 5,405 Reads 31 Shares
At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
  • Kerry Pipes
  • 4,484 Reads 1 Shares
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
  • Franchise Update Magazine
  • 4,526 Reads 1 Shares
Drybar
SPONSORED CONTENT
Drybar
SPONSORED CONTENT
Drybar
SPONSORED CONTENT
Jennifer LoBianco, CMO of Best Life Brands, on how the franchise supports its franchisees
  • Franchise Update Media
  • 4,618 Reads 7 Shares
When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.
  • Kerry Pipes
  • 4,944 Reads 45 Shares
Bubbakoo’s Burritos hires Mimi Somerman as its first CMO as the brand turns 15
  • Kerry Pipes
  • 4,034 Reads 1 Shares
Christy Barnes, VP of marketing at Camp Bow Wow, shares the brand's mission of making dogs (and their humans!) happy
  • Kerry Pipes
  • 7,219 Reads 2 Shares
Bad Ass Coffee of Hawaii has been building a cult following for more than 30 years
  • Kerry Pipes
  • 4,841 Reads 2 Shares
How Self Esteem Brands determines which marketing channels are getting the best ROI for its franchisee recruitment
  • Franchise Update Media
  • 8,130 Reads 66 Shares
Amy Phillips is both president and CMO at Altitude Trampoline Park, rising quickly since arriving less than 2 years ago 
  • Kerry Pipes
  • 7,841 Reads 117 Shares
After steady growth in Ohio and Michigan, Scramblers, a breakfast and lunch concept, is spreading its wings beyond its Midwest roots
  • Kerry Pipes
  • 5,616 Reads 7 Shares
Jersey Mike’s annual Month of Giving helps the brand create franchisee buy-in for the marketing team
  • Helen Bond
  • 6,981 Reads 96 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 2
  • Kerry Pipes
  • 4,628 Reads 5 Shares
American Family Care
SPONSORED CONTENT
American Family Care
SPONSORED CONTENT
American Family Care
SPONSORED CONTENT
How Pure Barre is using their marketing programs to benefit their franchisees
  • Franchise Update Media
  • 4,674 Reads 5 Shares
How Title Boxing Club is using their marketing programs to benefit their franchisees
  • Franchise Update Media
  • 4,345 Reads 2 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role, part 1
  • Kerry Pipes
  • 4,873 Reads 4 Shares
Your Pie CMO Lisa Dimson calls herself a change agent – both across the company and in her own leadership role
  • Kerry Pipes
  • 6,075 Reads 11 Shares
12 female franchise leaders on "Raising Up the Next Generation" in our annual issue on women in franchising: Edithann Ramey Chief Marketing Officer at On The Border
  • Franchise Update Media
  • 4,701 Reads 4 Shares
Jodi Boyce, CMO at Teriyaki Madness, answers 16 questions on leadership and mentorship
  • Franchise Update Media
  • 5,471 Reads 48 Shares
For Scooter’s Coffee CMO Bill Black, the customer experience is personal, part 2
  • Kerry Pipes
  • 6,987 Reads 8 Shares
How Freddy’s Frozen Custard & Steakburgers is adapting its communication and marketing strategies to match new consumer behaviors
  • Franchise Update Media
  • 6,199 Reads 17 Shares
For Scooter’s Coffee CMO Bill Black, the customer experience is personal (Part 1)
  • Kerry Pipes
  • 11,153 Reads 92 Shares
Share This Page
Content Preferences
Add Franchising.com

Subscribe to our Newsletters