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Infrastructure

Achieving your vision to grow your organization by adding new franchise brands or new locations requires careful consideration and research. Learn how to assess your infrastructure needs to ensure that you’re prepared for growth when it comes.

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Localized support, faster response time, creating new brand awareness, and cracking tough markets are some of the reasons franchise organizations turn to area developers to help expand their systems. Sometimes called regional developers, area developers, master franchisees, area franchisees, their names can be as different as the many ways their fees and compensation are structured. What's not different is how these individuals can help quickly build brands, awareness, and stores in a given territory.
  • Kerry Pipes
  • 3,934 Reads 9 Shares
"We've got to change and evolve with the times, and we're definitely doing that," says Tom Whitley, chief marketing officer at Popeye's Chicken & Biscuits. "We offer different things to our customers than we did in 1972. The brand is much more complicated and sophisticated." At the core, he says, "Great-tasting New Orleans-style flavored foods will always be part of what we do."
  • 4,791 Reads 1,014 Shares
From handwritten business logs to detailed software programs, the way in which businesses run has changed significantly over the last fifty years. Perhaps one of the most significant changes in the last 10 years has been the shift to multi-state business ownership.
  • Rob Sanders
  • 6,069 Reads
Julia Stewart is a very persuasive woman. As president, CEO, COO and director of IHOP Corp., she is, she says, using all her skills as a communicator, persuader, and collaborator, to revitalize one of the oldest and best-known foodservice brands.
  • 8,144 Reads 507 Shares
If there is such a thing as perfect training to become a franchisor, Great Wraps Chairman Mark Kaplan got it. And he's applying that training to a franchise he and his partners are building from the ground up.
  • 3,967 Reads 94 Shares
Mack Wilbourn has a problem: What to do with the cartoon figures of Popeye, Olive Oyl and the rest that decorate his jet black Hummer. That was great when Popeye's Chicken and Biscuits had the license for the characters, but now that the chain is rebranding, the characters have to go.
  • 17,234 Reads 7 Shares
Franchisors in search of new concepts have discovered a rich market in small businesses that could benefit from the perks that larger companies enjoy, but cannot justify or afford them. Having access to these professional services can have a profound impact on the success of small businesses.
  • Julie Riffle
  • 5,172 Reads 42 Shares
Franchisors in search of new concepts have discovered a rich market in small businesses that could benefit from the perks that larger companies enjoy, but cannot justify or afford them. Having access to these professional services can have a profound impact on the success of small businesses.
  • Julie Riffle
  • 5,145 Reads 40 Shares
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