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Infrastructure

Achieving your vision to grow your organization by adding new franchise brands or new locations requires careful consideration and research. Learn how to assess your infrastructure needs to ensure that you’re prepared for growth when it comes.

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919 Marketing
919 Marketing Co. is a national content marketing, PR and social media agency serving franchise brands. Our proprietary social relations approach accelerates national brand interest, generates franchise sales leads, & drives customers to franchisees.
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Del Taco
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Del Taco
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Del Taco
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Being a big fish always helps, especially in a big pond. But big fish still have problems-or opportunities as the more optimistic prefer to call them. And it certainly helps to have a positive outlook when you become an area developer. Topping the list of problems/opportunities are the usual items: location, hiring and retention, financing, etc.-but magnified by the number of units, as well as the number of concepts operating under one umbrella. Area Developer magazine asked four successful "Big Fish" to weigh in on what's tipping their scales as 2005 approaches.
  • Eddy Goldberg
  • 1,823 Reads 7 Shares
In taking various licensed concepts to some 70 countries, we have seen numerous approaches to how licensors evaluate new countries. These approaches can be classified into three basic categories: the reactive approach, the shotgun approach and the predictive approach.
  • Kevin Ainsworth and Todd Anders
  • 1,972 Reads 9 Shares
Whether it's in marriage or in business, the key to a successful relationship is mutual trust. Nowhere is that truer than in the relationship between franchisor and franchisee. Franchisees have trusted franchisors with their life's savings while we have trusted them with our brand name and reputation. Therefore, a strong franchise network, like a strong marriage, is a bond of trust.
  • Susan Last
  • 5,352 Reads 4 Shares
The multi-unit operator point of view is more of building an organization. From real estate, capital investment and people development, it is a very different environment. And the people development is the most critical aspect for success.
  • Mariel Miller
  • 2,132 Reads 2 Shares
"We were coming off really strong sales increases. We had just remodeled all the restaurants, our cash flow had increased significantly over the past two or three years, and we had some very good growth opportunities. It was a perfect time to sell."
  • Eddy Goldberg
  • 4,441 Reads 1,023 Shares
Localized support, faster response time, creating new brand awareness, and cracking tough markets are some of the reasons franchise organizations turn to area developers to help expand their systems. Sometimes called regional developers, area developers, master franchisees, area franchisees, their names can be as different as the many ways their fees and compensation are structured. What's not different is how these individuals can help quickly build brands, awareness, and stores in a given territory.
  • Kerry Pipes
  • 1,948 Reads 9 Shares
Localized support, faster response time, creating new brand awareness, and cracking tough markets are some of the reasons franchise organizations turn to master franchisees to help expand their systems. Sometimes called regional developers, area developers, master franchisees, area franchisees, their names can be as different as the many ways their fees and compensation are structured. What's not different is how these individuals can help quickly build brands, awareness, and stores in a given territory.
  • Kerry Pipes
  • 1,685 Reads 1 Shares
"We've got to change and evolve with the times, and we're definitely doing that," says Tom Whitley, chief marketing officer at Popeye's Chicken & Biscuits. "We offer different things to our customers than we did in 1972. The brand is much more complicated and sophisticated." At the core, he says, "Great-tasting New Orleans-style flavored foods will always be part of what we do."
  • 1,942 Reads 1,014 Shares
From handwritten business logs to detailed software programs, the way in which businesses run has changed significantly over the last fifty years. Perhaps one of the most significant changes in the last 10 years has been the shift to multi-state business ownership.
  • Rob Sanders
  • 1,936 Reads
Julia Stewart is a very persuasive woman. As president, CEO, COO and director of IHOP Corp., she is, she says, using all her skills as a communicator, persuader, and collaborator, to revitalize one of the oldest and best-known foodservice brands.
  • 5,380 Reads 507 Shares
If there is such a thing as perfect training to become a franchisor, Great Wraps Chairman Mark Kaplan got it. And he's applying that training to a franchise he and his partners are building from the ground up.
  • 1,915 Reads 94 Shares
CRISP & GREEN®
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CRISP & GREEN®
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CRISP & GREEN®
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Mack Wilbourn has a problem: What to do with the cartoon figures of Popeye, Olive Oyl and the rest that decorate his jet black Hummer. That was great when Popeye's Chicken and Biscuits had the license for the characters, but now that the chain is rebranding, the characters have to go.
  • 12,161 Reads 7 Shares
Franchisors in search of new concepts have discovered a rich market in small businesses that could benefit from the perks that larger companies enjoy, but cannot justify or afford them. Having access to these professional services can have a profound impact on the success of small businesses.
  • Julie Riffle
  • 2,641 Reads 42 Shares
Franchisors in search of new concepts have discovered a rich market in small businesses that could benefit from the perks that larger companies enjoy, but cannot justify or afford them. Having access to these professional services can have a profound impact on the success of small businesses.
  • Julie Riffle
  • 2,614 Reads 40 Shares
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