Local Store Marketing (LSM) - Franchising.com
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Local Store Marketing (LSM)

Local store marketing is critical for driving customers and revenue to your business. LSM provides business owners with the opportunity to educate and engage customers in their markets and territories. Loyal customers become brand advocates, a great addition to your local store marketing toolkit.

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In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 4,111 Reads 8 Shares
Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
  • Randy Murphy
  • 9,582 Reads
I began this series in June by asking if your business had a social media strategy.
  • Erica McClenny
  • 12,359 Reads 81 Shares
Kevin Hatton is honest enough to admit that when he became an EMT at age 18, he came to the job with no noble or lofty motives.
  • Debbie Selinsky
  • 8,365 Reads
As multi-unit franchisees with 24 Sizzler restaurants, Gary and Sally Myers spend a lot of time together at work, where he is president and CEO of their Temecula, Calif.-based company, and she is vice president of marketing.
  • Debbie Selinsky
  • 16,325 Reads 2 Shares
After 25 years in franchising, Russ Cooper, age 55, retired--but it didn't stick. "I flunked retirement, basically," he says, laughing.
  • Eddy Goldberg
  • 11,428 Reads
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