Local Store Marketing (LSM) - Franchising.com
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Local Store Marketing (LSM)

Local store marketing is critical for driving customers and revenue to your business. LSM provides business owners with the opportunity to educate and engage customers in their markets and territories. Loyal customers become brand advocates, a great addition to your local store marketing toolkit.

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After 25 years in franchising, Russ Cooper, age 55, retired--but it didn't stick. "I flunked retirement, basically," he says, laughing.
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