Local Store Marketing (LSM)
Local store marketing is critical for driving customers and revenue to your business. LSM provides business owners with the opportunity to educate and engage customers in their markets and territories. Loyal customers become brand advocates, a great addition to your local store marketing toolkit.
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September 10th, 2026
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A marketing professional from Playa Bowls discusses ensuring that local stores faithfully deliver the brand promise
- Franchise Update Media
- 3,040 Reads 5 Shares
A marketing professional from BNI discusses ensuring that local stores faithfully deliver the brand promise
- Franchise Update Media
- 2,632 Reads
A Marketing professional from Kilwins discuss ensuring that local stores faithfully deliver the brand promise
- Franchise Update Media
- 2,503 Reads 7 Shares
Franchisees can utilize knowledge of their communities and local partnerships to create lasting relationships and repeat customers
- Desiree Holcomb
- 4,424 Reads 1 Shares
Operators know that local marketing makes good sense because that's where their customers are.
- Leon Stafford
- 4,310 Reads 4 Shares
The IFA is telling the stories of local franchisees who make a difference in their communities
- Matt Haller
- 3,843 Reads 10 Shares
At FCXC 2025, franchise leaders proved the power of local connection--turning small moments into lasting customer loyalty
- M. Scott Morris
- 3,047 Reads 1 Shares
Report from the floor at FCXC: takeaways from consumer marketing pros
- Jack Monson
- 14,799 Reads 44 Shares
If you're not on top of all your local reviews and websites, there could be a reputation crisis looming in your future.
- Afif Khoury
- 12,966 Reads 38 Shares
The focus of our 2017 consumer marketing campaign has been to earn patient trust by showcasing our genuine commitment to eye care. We have done this by leveraging storytelling that depicts the moments when people need us most.
- Franchise Update
- 14,622 Reads 12 Shares
Rob Collins is one of the new kids in town. The marketing veteran was part of Tropical Smoothie Cafe's five-member executive team hire this past October.
- Kerry Pipes
- 18,160 Reads 15 Shares
Cousins Subs' VP of Marketing on using social media for local marketing in 2018.
- Justin McCoy
- 18,656 Reads 10 Shares
Social media marketing has evolved from the new kid on the block to its more proper place as a part of a brand's overall marketing strategy--a large part that is still expanding--much as the Internet did since business first "discovered" it in the mid-1990s.
- Eddy Goldberg
- 26,431 Reads 16 Shares
CMOs can learn a lot about social media marketing from this Saladworks franchisee!
- Eddy Goldberg
- 24,630 Reads 6 Shares
How Our Town America uses social media for local marketing
- Brittany Johnson
- 12,208 Reads 7 Shares
How to help your franchisees with community sponsorships
- Liz Schaefer
- 10,386 Reads 13 Shares
How Scooter's Coffee uses social media for local marketing
- Todd Sanning
- 9,501 Reads 82 Shares
As the world's largest swimming pool retail, service, and repair franchise, it's imperative that our marketing initiatives are successful in driving sales and traffic on a local level to our more than 230 locations across the Southeast.
- Franchise Update
- 5,377 Reads 3 Shares
When you hear the name "Visualogistix," it conjures up a pretty good idea of just what the company does.
- Kerry Pipes
- 9,585 Reads 5 Shares
How Paul Davis Restoration uses social media to market at the local level
- Emily Schafer
- 6,517 Reads 40 Shares
Shelley Young, vice president of marketing at Freddy's Frozen Custard & Steakburgers, cherishes what she calls her "dream role for a marketer."
- Kerry Pipes
- 13,612 Reads 50 Shares
Inspire your franchisees to spread the word (of mouth!)
- Martha France
- 9,843 Reads 37 Shares
This year's Franchise Consumer Marketing Conference was a superb success, with nearly 350 franchise marketing executives and exhibitors on hand to learn, network, and, hopefully, do a little business.
- Eddy Goldberg
- 6,954 Reads 94 Shares
Consumer Marketing Conference kicks off next Tuesday!
- Franchise Update
- 4,766 Reads 20 Shares
Marketing continues to evolve--from vendors hawking their wares in the agora to today's online age of display, paid search, and social media posts--and those selling goods and services have had to adapt to new methods of informing the public about their offerings.
- Shawna Ford
- 9,179 Reads 13 Shares
While the conventional method of using interests and behaviors to segment an audience still exists in large scale, the more recent tactic of connection-based targeting is quickly picking up traction because of its versatility and effectiveness.
- Todd Juneau
- 10,044 Reads 1,014 Shares
For any national campaign, we must keep in mind that the need for our services can vary on the regional and hyper-local level depending on climate and extreme weather.
- Franchise Update
- 11,896 Reads 9 Shares
Remember when we used to hear Prince's song "1999" and it seemed so far into the future? Well, how about the year 2020, which is just 3 years away?
- John DiJulius
- 5,293 Reads 3 Shares
Dunkin' Donuts Power Team To Open 69 New Restaurants In Louisiana. Longtime multi-unit franchisee Vik Patel, Super Bowl Quarterback Drew Brees, and former New York Giants offensive lineman David Diehl Bringing Rush of Donuts To The Bayou State.
- Multi-Unit Franchisee
- 27,581 Reads 1 Shares
We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
- Eddy Goldberg
- 22,775 Reads 1 Shares
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