Local Store Marketing (LSM)
Local store marketing is critical for driving customers and revenue to your business. LSM provides business owners with the opportunity to educate and engage customers in their markets and territories. Loyal customers become brand advocates, a great addition to your local store marketing toolkit.
RECENT HEADLINES
September 10th, 2026
 ScaleMates connects growth-hungry franchisees with investment-ready operators who contribute capital, have real skin in the game, and lead better-performing stores.
Request Info
|
With so much attention on social media and digital marketing, it's easy to neglect one of the oldest, most effective ways to reach your customers and attract new ones: four walls branding and neighborhood marketing.
- Tom Feltenstein
- 8,514 Reads 11 Shares
Just released: State of Local Marketing Report from Brandmuscle provides data, trends, advice, and guidance for 2017 (free download).
- Brandmuscle
- 4,170 Reads
When a competitor set up shop too close to Michael Geiger's Moe's Southwest Grill, he and his partner John Iaquinta fired back with a volley of cheese dip.
- Helen Bond
- 37,325 Reads 3 Shares
Multi-unit franchisees working together with their brands, and on their own at the local level, can rely on certain tools and strategies to help build their success.
- Alex Vaccaro
- 20,333 Reads 1 Shares
"Global Director of Buzz" was Stacey Kane's title when she worked for AmRest Holdings, a Wroclaw, Poland-based company with more than 900 restaurants in 12 countries in Eastern and Central Europe.
- Kerry Pipes
- 4,560 Reads 3 Shares
Many of us have been in the franchise industry longer than... well, a long time. At Franchise System Builders we have had the fortunate experience to work with many companies and to become intimately involved with their franchise offering, franchise development processes, and resulting successful operations.
- Jim Bender
- 4,201 Reads
With technology continuing to rapidly evolve and change the face of both consumer marketing and franchise recruitment, planners for the 5th annual Franchise Consumer Marketing Conference built an educational curriculum to address marketing's hottest topics--with a focus on how technology is influencing marketing today.
- Kerry Pipes & Eddy Goldberg
- 9,188 Reads
Impress your candidates with your brand's marketing expertise - and step out in front of the competition!
- Jim Bender
- 5,264 Reads 1,014 Shares
Rose Colarossi, a high-energy multi-unit franchisee from Frisco, Texas, likes to open remarks about her franchising career with this question: "Which came first: the mama or the egg?"
- Debbie Selinsky
- 9,569 Reads 1 Shares
MFV Expositions, the International Franchise Association and Franchise Update Media Join Forces for an All-Day, Educational Event in New York City on June 18, Exclusive to Multi-Unit Franchise Owners
- Franchise Update Media
- 9,605 Reads
Franchise Update's Multi-Unit Franchising Conference just wrapped another winning event that attracted record numbers and offered another stellar lineup of keynote speakers and industry titans.
- Multi-Unit Franchisee
- 9,481 Reads
Paul Macaluso carries a unique distinction at Moe's Southwest Grill: he's the brand's first chief marketing officer.
- Kerry Pipes
- 6,912 Reads 1 Shares
We asked Art Tinajero, senior director of field marketing at The Johnny Rockets Group, to discuss how the brand measures the effectiveness of its consumer marketing efforts.
- Art Tinajero
- 5,623 Reads
Kevin and Laurel Wilkerson are Marco's Pizza franchisees in Broken Arrow, Oklahoma. They like to do things together.
- Multi-Unit Franchisee
- 7,633 Reads 1,014 Shares
According to Chris Jackson, director of marketing and branding at College Hunks Hauling Junk, "He lives College Hunks. If he is in the grocery store, it's a marketing opportunity."
- Multi-Unit Franchisee
- 6,919 Reads 284 Shares
Twenty-year-old Michael Silva-Nash's family bought the Greater Little Rock Molly Maid franchise in 2005.
- Multi-Unit Franchisee
- 14,032 Reads 1 Shares
When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.
- Multi-Unit Franchisee
- 11,370 Reads 1,014 Shares
At Jersey Mike's, one of the first orders of business for a franchisee opening a new store is to pick a local charity to team up with.
- Rich Hope
- 5,343 Reads 318 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
- Eddy Goldberg
- 4,152 Reads 1 Shares
Guerilla marketing, grassroots marketing, local store marketing... Whatever you call it, all sales are local, to paraphrase former U.S. Speaker of the House Tip O'Neill.
- Eddy Goldberg
- 5,109 Reads 328 Shares
If you don't believe tracking leads and campaign activity is an important driving force for success, you might be letting your competition run away with more than you think.
- Anne Gillaspie
- 4,225 Reads 200 Shares
At Buffalo Wing Factory & Pub, we have continued to focus on the basics of the restaurant industry, especially during these economic times, and on including ways to reach our customers.
- Franchise Update
- 4,353 Reads 28 Shares
If there's anything Gavin Hart enjoys more than a vanilla cone at one of his Dairy Queens, it's handing one over to a customer.
- Debbie Selinsky
- 11,499 Reads 352 Shares
Franchisors recognize the best performers in their system with a Franchisee of the Year award (or equivalent).
- Eddy Goldberg
- 6,298 Reads 14 Shares
Franchising is bursting (not busting!) out all over this spring, with a flurry of activity in financing, M&A activity, and franchisee incentives.
- Eddy Goldberg
- 6,441 Reads 1 Shares
When Lenny's Sub Shop offered fans who "liked" its Facebook page a free half-pound sandwich as part of a Valentine's Day promotion last year, the Memphis-based franchise felt the love.
- Helen Bond
- 4,770 Reads 139 Shares
Leadership is a fundamental ingredient for the success of a franchise concept. When franchisees invest in a brand, they are casting a vote of confidence in the leadership team.
- Don Fox
- 5,095 Reads
Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.
- Helen Bond
- 10,432 Reads 2 Shares
As chief marketing officer for Massage Envy, Susan Boresow understands that engaging and supporting franchisees is imperative in getting them to buy in and play an active role in the brand's overall marketing efforts.
- Franchise Update
- 6,403 Reads 1 Shares
Susan Boresow has experience getting franchisees on board. As chief marketing officer for Massage Envy, she understands that engaging and supporting franchisees is imperative to getting them to buy in and play an active role in the brand's overall marketing efforts.
- Franchise Update
- 5,582 Reads 400 Shares
| Page 2 of 3 | ^ Return to Top | Previous 1 23Next |
Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media.
1201 New York Avenue NW, Suite 300A
Washington, DC 20005
PH. (408) 402-5681
The franchise opportunities listed above are not related to or endorsed by Franchising.com or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.
Copyright © 2001 - 2026. All Rights Reserved. Legal Notices | Privacy Policy
