CMO Q&A
Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.
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metiRi® by Revenue Management Solutions helps franchise brands collect, validate and analyze P&L data. Used by 80,000+ locations worldwide, its AI-powered platform delivers financial visibility to improve unit economics and profitability by up to 4%.
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Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
- Kerry Pipes
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