CMO Q&A - Franchising.com
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CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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At Imaginuity, we believe that when you know better, you do better. That’s why we connect Human Intelligence, Data Intelligence, and Artificial Intelligence to make marketing perform better for multi-location and franchise brands.
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CMO Roundtable with Larisa Walega: What consumer trends data are you seeing right now, and which are you using in your marketing?
  • Franchise Update Magazine
  • 4,923 Reads 1 Shares
Fazoli's CMO Jodie Conrad is the human connection between the brand and consumers - and between consumers and the brand
  • Kerry Pipes
  • 6,112 Reads 9 Shares
Q&A with Christine Buscarino, Chief Marketing Officer at 200-unit Dale Carnegie
  • Franchise Update Media
  • 8,311 Reads 175 Shares
Q&A with Heather McLeod, Chief Marketing Officer at Authority Brands
  • Franchise Update Media
  • 9,959 Reads 90 Shares
Smoothie King’s CMO tells how Covid-19 has altered her marketing strategies, plans, and goals for 2021
  • Kerry Pipes
  • 8,657 Reads 6 Shares
StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
  • Kerry Pipes
  • 7,878 Reads 153 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
  • Franchise Update Magazine
  • 5,220 Reads 5 Shares
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
  • Franchise Update Magazine
  • 5,445 Reads 5 Shares
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
  • Franchise Update Magazine
  • 6,801 Reads 127 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
  • Eddy Goldberg
  • 4,157 Reads 15 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
  • Eddy Goldberg
  • 4,558 Reads 5 Shares
Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
  • Eddy Goldberg
  • 4,018 Reads 7 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
  • Kerry Pipes
  • 4,439 Reads 2 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
  • Eddy Goldberg
  • 7,048 Reads 33 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 4,881 Reads 5 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 5,181 Reads 18 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
  • Eddy Goldberg
  • 6,205 Reads 40 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
  • Eddy Goldberg
  • 5,894 Reads 15 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
  • Eddy Goldberg
  • 3,823 Reads 6 Shares
What's the most challenging part of being a CMO in 2019?
  • Eddy Goldberg
  • 4,465 Reads 9 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
  • Eddy Goldberg
  • 4,205 Reads 13 Shares
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MY SALON Suite
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MY SALON Suite
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6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
  • Eddy Goldberg
  • 5,119 Reads 29 Shares
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
  • Eddy Goldberg
  • 5,803 Reads 21 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
  • Eddy Goldberg
  • 4,220 Reads 63 Shares
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
  • Michael Peterson
  • 6,409 Reads 189 Shares
5 marketing pros on how they see vendors as business partners.
  • Eddy Goldberg
  • 4,402 Reads 26 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
  • Eddy Goldberg
  • 4,090 Reads 48 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
  • Kerry Pipes
  • 7,604 Reads 8 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
  • Eddy Goldberg
  • 3,892 Reads 2 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
  • Eddy Goldberg
  • 3,853 Reads 6 Shares
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