CMO Q&A - Franchising.com

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

RECENT HEADLINES

Designing Events LLC
Your annual franchisee conference is the most powerful opportunity to train, educate, motivate and lead your franchise owners so they have the tools to be successful. And now, more than ever, they need to hear and learn from you.
Request Info
Learn More
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
Doner Shack
SPONSORED CONTENT
CMOs talk about the role of the marketing team in franchise sales and development
  • 3,382 Reads 6 Shares
CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 3,054 Reads 7 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 8,167 Reads 160 Shares
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 8,523 Reads 23 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 3,200 Reads 5 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 3,858 Reads 4 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 4,685 Reads 12 Shares
Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 4,692 Reads 33 Shares
5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
  • 7,514 Reads 33 Shares
Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
  • Franchise Update
  • 4,792 Reads 2 Shares
Q&A with Pie Five Pizza Co. vice president of marketing, Christina Coy.
  • Franchise Update
  • 4,484 Reads 1 Shares
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
5 CMOs tell how they prepare and execute a marketing plan.
  • Eddy Goldberg
  • 7,360 Reads 14 Shares
Q&A with Rotolo's Pizzeria senior vice president of marketing, Christina Bourg.
  • Franchise Update
  • 4,755 Reads 1 Shares
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 5,650 Reads 2 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
  • Eddy Goldberg
  • 3,859 Reads 20 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 5,168 Reads 1 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 5,008 Reads 2 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 5,040 Reads 4 Shares
4 marketing leaders answer the question: "Describe your role as CMO."
  • Eddy Goldberg
  • 3,765 Reads 18 Shares
HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
  • Kerry Pipes
  • 6,735 Reads 5 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 4,337 Reads 14 Shares
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
Hot Dish Advertising
SPONSORED CONTENT
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 8,492 Reads 12 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 17,356 Reads 4 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,248 Reads
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • Kerry Pipes
  • 5,647 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,508 Reads 1 Shares
Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 4,220 Reads 2 Shares
Share This Page

Subscribe to our Newsletters