CMO Q&A - Franchising.com

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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CMOs talk about the role of the marketing team in franchise sales and development
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CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 2,999 Reads 7 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 8,066 Reads 160 Shares
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 8,452 Reads 23 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 3,147 Reads 5 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 3,815 Reads 4 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 4,615 Reads 12 Shares
Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 4,633 Reads 33 Shares
5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
  • 7,463 Reads 33 Shares
Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
  • Franchise Update
  • 4,753 Reads 2 Shares
Q&A with Pie Five Pizza Co. vice president of marketing, Christina Coy.
  • Franchise Update
  • 4,409 Reads 1 Shares
Angry Crab Shack
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Angry Crab Shack
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5 CMOs tell how they prepare and execute a marketing plan.
  • Eddy Goldberg
  • 7,314 Reads 14 Shares
Q&A with Rotolo's Pizzeria senior vice president of marketing, Christina Bourg.
  • Franchise Update
  • 4,677 Reads 1 Shares
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 5,606 Reads 2 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
  • Eddy Goldberg
  • 3,815 Reads 20 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 5,121 Reads 1 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
  • Franchise Update
  • 4,944 Reads 2 Shares
We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 4,991 Reads 4 Shares
4 marketing leaders answer the question: "Describe your role as CMO."
  • Eddy Goldberg
  • 3,722 Reads 18 Shares
HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
  • Kerry Pipes
  • 6,658 Reads 5 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 4,285 Reads 14 Shares
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MassageLuXe
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MassageLuXe
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When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 8,416 Reads 12 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 17,277 Reads 4 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,163 Reads
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • Kerry Pipes
  • 5,604 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 4,473 Reads 1 Shares
Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
  • Kerry Pipes
  • 4,159 Reads 2 Shares
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