CMO Q&A - Franchising.com

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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Bojangles
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CMOs discuss on the importance of having a personal touch.
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Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
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4 CMOs talk about who's on their marketing team and what they do.
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4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
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4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
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Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
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Q&A with Fazoli's vice president of marketing, Jodie Conrad.
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5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
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Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
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Q&A with Pie Five Pizza Co. vice president of marketing, Christina Coy.
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5 CMOs tell how they prepare and execute a marketing plan.
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Doner Shack
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Q&A with Rotolo's Pizzeria senior vice president of marketing, Christina Bourg.
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Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
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CMOs tell what they think are the 3 most important keys for today's marketing leaders.
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Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
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Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
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We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
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4 marketing leaders answer the question: "Describe your role as CMO."
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HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
  • Kerry Pipes
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HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
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When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
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The Human Bean
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The Human Bean
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How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
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Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
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Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
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As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
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Terri Snyder has 30 years of marketing experience in food service, including Pizza Hut, Domino's, and T.G.I. Friday's.
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