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CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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Dine Brands Global, Inc.
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CMOs discuss how social media is changing how they market.
  • Eddy Goldberg
  • 3,616 Reads 10 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
  • Eddy Goldberg
  • 12,097 Reads 13 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
  • Eddy Goldberg
  • 5,646 Reads 9 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
  • Eddy Goldberg
  • 4,804 Reads 8 Shares
CMOs talk about the role of the marketing team in franchise sales and development
  • 3,997 Reads 6 Shares
CMOs discuss on the importance of having a personal touch.
  • Eddy Goldberg
  • 3,767 Reads 7 Shares
Painting with a Twist's first-ever CMO has big plans for the paint-and-sip brand.
  • Kerry Pipes
  • 9,724 Reads 160 Shares
4 CMOs talk about who's on their marketing team and what they do.
  • Eddy Goldberg
  • 9,544 Reads 23 Shares
4 CMOs discuss tell how they create a customer-centric marketing and brand philosophy.
  • Eddy Goldberg
  • 3,726 Reads 5 Shares
4 CMOs discuss their core consumer marketing strategies and objectives.
  • Eddy Goldberg
  • 4,447 Reads 4 Shares
Q&A with Firehouse Subs vice president of marketing, Kristen Majdanics.
  • Franchise Update
  • 5,757 Reads 12 Shares
Woof Gang Bakery
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Woof Gang Bakery
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Woof Gang Bakery
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Q&A with Fazoli's vice president of marketing, Jodie Conrad.
  • Franchise Update
  • 5,683 Reads 33 Shares
5 CMOs tell how they measure the results and effectiveness of their marketing effortrs
  • Eddy Goldberg
  • 8,375 Reads 33 Shares
Q&A with Popeyes Louisiana Kitchen global CMO, Hope Diaz.
  • Franchise Update
  • 5,754 Reads 2 Shares
Q&A with Pie Five Pizza Co. vice president of marketing, Christina Coy.
  • Franchise Update
  • 5,581 Reads 1 Shares
5 CMOs tell how they prepare and execute a marketing plan.
  • Eddy Goldberg
  • 8,104 Reads 14 Shares
Q&A with Rotolo's Pizzeria senior vice president of marketing, Christina Bourg.
  • Franchise Update
  • 5,907 Reads 1 Shares
Lisa Zoellner has served in a variety of marketing and merchandising roles spanning more than 25 years, primarily with franchised brands.
  • Franchise Update
  • 6,832 Reads 2 Shares
CMOs tell what they think are the 3 most important keys for today's marketing leaders.
  • Eddy Goldberg
  • 4,458 Reads 20 Shares
Q&A with Title Boxing Club's vice president of marketing, Brooke Budke.
  • Franchise Update
  • 6,208 Reads 1 Shares
Q&A with KFC U.S.'s chief marketing officer, Andrea Zahumensky.
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  • 6,115 Reads 2 Shares
Dogtopia
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Dogtopia
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Dogtopia
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We asked 4 franchise marketing leaders what they think is the most challenging part of being a CMO today.
  • Eddy Goldberg
  • 5,783 Reads 4 Shares
4 marketing leaders answer the question: "Describe your role as CMO."
  • Eddy Goldberg
  • 4,596 Reads 18 Shares
HealthSource (America's Chiropractor), shifts brand image from pain management to active living, wellness, and "Do what you love".
  • Kerry Pipes
  • 8,209 Reads 5 Shares
HealthSource shifts its brand image from pain management to active living, wellness, and "Do what you love"
  • Kerry Pipes
  • 5,000 Reads 14 Shares
When Kristina Van Bruggen joined Sizzler USA as vice president of marketing in 2014, the brand admittedly was a little behind the rapidly changing marketing curve.
  • Kerry Pipes
  • 10,194 Reads 12 Shares
How Jamba Juice's CMO is using consumer data and insights to lead the 28-year-old brand into the future
  • Kerry Pipes
  • 18,787 Reads 4 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,964 Reads
Diana Hovey, CMO at Corner Bakery Café, opens up about having the best job in the company, the three most important things for a CMO today, her team, and much mnore.
  • Kerry Pipes
  • 6,424 Reads
As CMO for Sears Hometown & Outlet Store, Inc. (NASDAQ: SHOS), he's responsible for development, planning, and execution of the consumer marketing strategies for not just one, but four retail chains under the Sears brand.
  • Kerry Pipes
  • 5,084 Reads 1 Shares
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