Customer Service
Outstanding customer service gives any franchise business an unbeatable competitive advantage. Achieve this by training and empowering local management, and consider retaining a third-party expert to manage real-time feedback. Learn about programs, resources, and tools to improve customer service and gain important feedback to use at both the local and corporate level.
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September 29th, 2025
Each year, IFA partners with the International Bar Association’s Franchising Committee to develop a program for some of the world’s leading practitioners and franchise legal counsel.
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6 things that make a brand indispensable - and its customers loyal. How many of these boxes can you check for your brand?
- John DiJulius
- 4,084 Reads 22 Shares
Customer service excellence, the key to attracting and retaining customers, begins at the top. Is your brand's leadership team on board?
- John DiJulius
- 3,594 Reads
Over the past several years, one of the most often-discussed topics continues to be: Who is in charge of your brand's customer?
- John DiJulius
- 4,513 Reads
Customer service expert John Tschohl offers 6 customer service principles that empower employees and build better businesses.
- Multi-Unit Franchisee
- 23,606 Reads 1 Shares
Southwest Airlines, a perennial leader in customer service management, offers many lessons for franchise brands interested in increasing customers, sales, and profitability.
- John Tschohl
- 8,519 Reads 3 Shares
In this age of digital analytics, modern marketers still can gain many valuable insights from that "old school" tool: the live, in-person, one-on-one telephone call! Here are 10 insights for your consideration.
- Amber Tiffany
- 4,534 Reads
How do you go beyond platitudes about customer service to systems that engage customers and deliver marketing impact through a superior customer experience? Top franchise executives provide 3 key customer insights.
- Jack Mackey
- 3,847 Reads 16 Shares
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