Real Estate

It's a family affair all the way around at United States Beef Corp. Founded in 1969 when Bob and Connie Davis purchased their first Arby's restaurant – just five years after brothers Forrest and Leroy Raffel opened the first Arby's in Boardman, Ohio – today the Tulsa-based franchisee is headed by their sons Jeff, CEO, and John R. Davis, president. And a focus on a family-type atmosphere in its restaurants completes the picture.

"It's personalities that makeany business," says ZaneTankel, and he shouldknow. He's owned a number ofthem, starting withcommercial printing. Now he'schairman and chief executiveofficer of Apple-Metro, Inc.,the sole franchisor in the NewYork metropolitan area ofApplebee's and Chevys.

In 1991, Jeff Johnson wife Carol were successful multi-unit franchisees for Schlotzky's deli. They had three units of their own in Lincoln, Neb., and area developer rights for a five-state region in the upper Midwest.

In 1996, a young London inventor asked British franchise veteran Victor Clewes whether he should franchise or sell the innovative machine he'd created for filtering used cooking oil. Clewes had never set foot in a commercial kitchen, but it didn't take him long to see that Jason Sayers was sitting on a franchising goldmine.

So, you signed your first international Master Franchise and received your first initial Master Franchisee Fee.

An Italian proverb says, "One attains fortune through knowledge. One attains knowledge through mentors." Many real estate franchise companies are taking that proverb to heart. Training and retention of the very best sales associates and staff is crucial to the success of any real estate brokerage. Subsequently, real estate franchising companies such as Century 21, RE/MAX, Coldwell Banker, and ERA have begun implementing coaching and mentoring initiatives for their franchisees. Typically, these programs involve coaches or mentors who have extensive experience and successful track records as top producers. The programs arm franchisees with proven scripts and dialogues that help them deal with obstacles. Franchisees can also gain access to marketing and advertising materials that have been successful.

After 10 years in Atlanta, Phil Greifeld hasn't lost much of his New York accent. But after a stint as chief executive officer of the Huddle House chain, he has developed an appreciation for shirt-sleeve weather in winter, and for some of life's simpler pleasures -and smaller places.

Seattle's Dennis Waldron is still in the early stages, but he's by no means an amateur. For 10 years he was president of Cinnabon, where he introduced franchises and grew the chain to 400 units. After Cinnabon was sold, "I looked at a number of opportunities and finally settled on being a franchisee," he says. More than that, Waldron set out to be a multi-unit franchisee.

Starting at the bottom has become a cliché, but this one really is true. Actually, Brian Greenley started as a customer of Maaco-sort of.

Last November Captain D's Seafood announced seven new franchise agreements that will add at least 34 new franchise locations to the system. The largest was with Serve Holdings, led by veteran multi-unit operator Clarence A. Mitchell, III, who bought 20 company stores in the Memphis DMA. He will remodel all 20 with the company's new prototype and develop 15 new stores in the next 5 years. The deal grants Serve Holdings exclusive expansion rights in western Tennessee and three surrounding states (MO, KY, and IL).

Start spreading the news, you may just want to be a part of New York, New York. The Big Apple heads up the list of the top 20 cities in the U.S. for franchising, according to a new study by Franchise Update and FRANdata. This past summer, executives from Franchise Update commissioned researchers at FRANdata, an organization that collects extensive franchise industry information, to tabulate the rankings. FRANdata analysts drew upon more than 250,000 records of franchise locations out of its proprietary database to calculate the results. "We analyzed Direct Market Areas (DMAs) as outlined by Nielsen. We matched zip codes to DMAs and calculated the number of franchises within those DMAs," explained FRANdata data research analyst Brad Morick, who was responsible for the project. The use of the DMAs helped standardize the analysis and interpretation of the rankings. "To my knowledge, no one else has ever done a study like ours," continued Morick. "Since we collect UFOCs from franchises across the country, we know all of their locations and could easily do a cross match. "

Multi-unit, multi-brand, co-branding, area development--you've seen these defined, and they are distinct entities. Most multi-unit franchisees start with a few, and quickly grow one brand, then add another, and often enter into an area franchise agreement.