Loyalty
Offer your customers incentives to visit your franchise locations without deep discounts. Loyalty programs, also called reward programs, provide customers with reasons to come back and enable you to collect invaluable data about your customers and their preferences. Loyalty and reward programs produce increased sales with smarter marketing choices based on the information you gather.
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What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?
- Franchise Update
- 5,488 Reads 1,021 Shares
Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.
- Franchise Update
- 5,649 Reads 195 Shares
I can't say enough about the importance of empowered employees in helping a business survive and grow, even in the worst of economic situations.
- John Tschohl
- 8,470 Reads 1,014 Shares
Wendy Odell Magus is well-versed in both consumer and franchise sales marketing strategies.
- Franchise Update
- 3,357 Reads
What are some fresh, innovative ways you are using profiling, targeting, and loyalty programs to acquire and retain more customers?
- Franchise Update
- 9,470 Reads 1,021 Shares
Many companies use a customer loyalty scheme whether it be miles, points, or other free stuff. All are based on dollars spent and frequency of usage.
- Lisa Ford
- 10,431 Reads 1,014 Shares
Every business that accepts credit/debit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS).
- Paul Arceneaux
- 8,221 Reads 1,014 Shares
Each day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
- Tom Epstein
- 6,098 Reads 1,023 Shares
The customer journey is made up of the experiences that come from all interactions with your brand. Some customer experiences are created directly by marketing and some by operations.
- Jack Mackey
- 5,236 Reads 271 Shares
Every day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
- Tom Epstein
- 7,398 Reads 108 Shares
Practicing The Platinum Rule--treating others the way they want to be treated by adapting to their behavioral style--can quickly make you a more sensitive, effective leader.
- Dr. Tony Alessandra
- 8,571 Reads 1,014 Shares
In my book, Overpromise and Overdeliver: The Secrets of Unshakable Customer Loyalty, I explain how to differentiate your brand by designing and delivering extraordinary customer experiences that instantly differentiate your company.
- Rick Barrera
- 14,201 Reads 2 Shares
Until your organization figures out how to drive higher sales and profits at existing stores, adding new units is very risky. The only time McDonald's got in real trouble came when they focused on growing sales by adding new units while neglecting to grow same store sales.
- Jack Mackey
- 9,879 Reads 1,014 Shares
Mobile applications allow customers to choose location, menu, and to select from the menu.
- James Stewart
- 3,971 Reads 110 Shares
Today's customers are omnipotent. It really is the consumer--customer or guest, however you name them--who owns your brand. They make the rules now. Then they sit in judgment and deliver the verdict to their friends and family, often with their opinions amplified on Facebook, Twitter, YouTube, and Yelp!
- Jack Mackey
- 4,079 Reads 1,023 Shares
Menchie's, the Encino, California-based frozen yogurt franchise brand, is turning to technology to separate itself from the competition while building an even stronger bond with its customers.
- Franchise Update
- 4,270 Reads 63 Shares
The goal of customer experience management is to move customers from satisfied to loyal and, ultimately, to be advocates for the brand.
- Jack Mackey
- 8,843 Reads 1,014 Shares
Top franchise marketing executives from 54 franchise organizations responded to a recent survey conducted by Franchise Update Media Group about marketing strategy, execution, and outlook for their franchise organizations.
- Franchise Update
- 7,350 Reads 4 Shares
Jason Mann learned early that a career in advertising sales could get you just so far in life. And he wanted to go much, much further. So in 1999, at the age of 30, Mann stepped out of his sales role and joined forces with his father to enter the franchising business.
- John Carroll
- 16,179 Reads 1 Shares
Gift cards can be an important component of customer loyalty programs. They can help attract customers, driving sales and brand awareness. New federal rules governing the use of gift cards have recently gone into effect. You certainly should be aware of and comply with the new laws.
- Jan Gilbert and Suzie Loonam Trigg
- 9,102 Reads 198 Shares
Last year when President Obama signed the Credit Card Act of 2009 (the Act") into law, the nation's attention largely focused on those provisions of the law that aim to change the way credit card companies do business with consumers. However, since the Act imposes requirements on gift card issuers, it also changed the way many retailers and franchise companies will do business with consumers.
- Jan Gilbert and Suzie Loonam Trigg
- 5,324 Reads 25 Shares
With all the emphasis on providing customers with "value," I asked about 100 attendees at the IFA Convention in February to describe what value meant. The top five answers on the board:
- Jack Mackey
- 5,965 Reads 1,014 Shares
These are adverse times for franchise industry executives and operators. Everywhere they turn it seems they are faced with weakening markets. The "get big" strategy of the last decade, which was driven by low interest rates and growing markets, is collapsing under the pressure of shrinking consumer demand.
- Jack Mackey
- 6,975 Reads 1,014 Shares
I have a suggestion that will raise your odds of winning--and it won't cost you any money. To clarify what I mean by improving your probability of winning, let me contrast that with an example of winning by chance.
- Jack Mackey
- 7,038 Reads 1,014 Shares
Customer loyalty is never more important than in turbulent times. High levels of customer satisfaction are a must to win customer loyalty. That's one reason measuring customer satisfaction is a great idea--if the numbers are real! Unfortunately, many customer satisfaction scores are unreliable.
- Jack Mackey
- 6,857 Reads 1,014 Shares
More and more multiunit operators are recognizing that customer experience management delivers the organic growth that drives:
- Jack Mackey
- 7,205 Reads 1,023 Shares
Ask any small business owner in the country how important customer retention and loyalty are and they'll tell you they rank right up top of the list of business priorities. It's no different in franchising.
- Kerry Pipes
- 4,118 Reads 76 Shares
A great customer experience matters. A lot. More than ever. Why?
For one thing, because there are a lot of coffee chains in the world. Comedian Dennis Miller has a rant about how Starbucks has started opening Starbucks stores inside existing Starbucks stores. Well, it's funnier when he says it.
- Jack Mackey
- 5,812 Reads 1,014 Shares
Building a portfolio. Growing beyond one unit. Expanding outside a single brand.
- Kerry Pipes
- 5,796 Reads 1,014 Shares
Technology companies have always searched for a way to integrate functions in various devices or programs. The advantages to a provider are obvious: more functions mean more charges that can be made, or greater customer loyalty.
- Ripley Hotch
- 6,897 Reads 1,014 Shares
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