Loyalty
Offer your customers incentives to visit your franchise locations without deep discounts. Loyalty programs, also called reward programs, provide customers with reasons to come back and enable you to collect invaluable data about your customers and their preferences. Loyalty and reward programs produce increased sales with smarter marketing choices based on the information you gather.
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How Scooter's Coffee uses social media for local marketing
- Todd Sanning
- 9,322 Reads 82 Shares
Foursquare Debuts First Annual QSR Loyalty Index Ranking Food Brands and Offering Up Some Surprising Results.
- Multi-Unit Franchisee
- 9,391 Reads 7 Shares
When Scott Hilary arrived at Monster Tree Service in 2014, its website was almost primitively basic: one paragraph and one photograph. With that level of online marketing, it's no surprise that the company had just a handful of franchisees.
- Sara Wykes
- 5,373 Reads 10 Shares
How Winmark's director of marketing uses technology to connect with customers
- Franchise Update
- 4,946 Reads 1 Shares
The two main ways we use technology to help us understand and retain customers are through our retention and PLEASE scores.
- Franchise Update
- 8,263 Reads 10 Shares
Craig Ceccanti could be the Clark Kent of franchise software development. Beneath his everyday garb as CEO and co-founder of Pinot's Palette lies his hidden superpower: a double major degree from LSU in computer science and information systems, strengthened by seven years as a software developer for major clients, including the Florida House of Representatives.
- Sara Wykes
- 5,580 Reads 57 Shares
Women play a critical and growing role in franchising. In our Annual Women's Issue, we profiled 28 "C-Suite Women." We share their profiles in this new weekly series.
- Franchise Update
- 8,217 Reads 24 Shares
If you're paying attention to media, you know that Snapchat is being crowned the new social media (if not total media) darling.
- Adam Pierno
- 4,905 Reads 1 Shares
Social media marketing news you can use. This week: 1) Marriott's new Snapchat campaign; 2) 4 mistakes you could be making with your marketing personas; 3) how to market your brand with Facebook Stories; and 4) new survey examines restaurant customers' plans for the next 12 months.
- Eddy Goldberg
- 4,444 Reads 2 Shares
The roles of community and customer loyalty and how they can impact your hiring and retaining of great employees who will provide a better impact on your franchising success.
- Kendall Rawls
- 14,237 Reads 7 Shares
Social media marketing news you can use. This week: 1) Google's YouTube takes major hit as global advertisers pull ads; 2) Debunking 5 myths about obstacles to sales and marketing alignment; 3) 15 stats about the value and behavior of loyal customers; 4) Texas Applebee's franchisee will accept gift cards, certificates, and coupons from other brands during March.
- Eddy Goldberg
- 7,113 Reads
We spoke with three brands, Buffalo Wings & Ring, Moe's Southwest Grill, and Meineke Car Care Centers to see how they are using social media and digital technology for customer engagement and as a local marketing tool for their franchisees.
- Eddy Goldberg
- 22,640 Reads 1 Shares
Technology can reduce operating costs, streamline operations, build customer loyalty, enhance quality, and create more personalized experiences for customers.
- Rick Thompson
- 35,765 Reads 4 Shares
When a competitor set up shop too close to Michael Geiger's Moe's Southwest Grill, he and his partner John Iaquinta fired back with a volley of cheese dip.
- Helen Bond
- 37,320 Reads 3 Shares
When Tropical Smoothie Cafe pondered an ingredient upgrade to a popular smoothie, the brand turned to data for direction.
- By Helen Bond
- 4,223 Reads 9 Shares
Technology can offer multi-unit franchisees many cost-saving and streamlining opportunities but best practices must be weighed against each franchisee's needs and specific business challenges.
- Rick Thompson
- 26,208 Reads 9 Shares
At the end of 2015, IBM released a white paper highlighting 10 key marketing trends for 2016. Let's see how they did.
- IBM Marketing Cloud
- 4,137 Reads 7 Shares
Giving back to the communities you serve builds customer engagement, brand reputation, and contributes to system growth and franchise development. Three franchise CEOs tell how they do it.
- Steve Olson
- 7,599 Reads
Attracting customers in 2016 takes many forms--and platforms--sometimes all at the same time. Here are a few tactics franchise brands are using to drive customers into their stores, keep them there, and reward them.
- Eddy Goldberg
- 6,450 Reads 1 Shares
Franchisees work hard, provide jobs, help their communities, and inspire countless others to follow in the footsteps of their well-earned success. That's why we recognize the best of them each year with our Most Valuable Performer (MVP) Awards.
- Kerry Pipes & Eddy Goldberg
- 18,535 Reads 7 Shares
Are your reward or loyalty programs achieving your goals or costing you money? Better use of analytics can help you target your programs more effectively.
- Charles Hogan
- 6,811 Reads 2 Shares
SMS can be a powerful tool for building the customer relationship. Targeted messages, exclusive deals, and helpful reminders via smartphone can all help improve customer satisfaction and create loyal fans.
- Multi-Unit Franchisee
- 22,705 Reads 7 Shares
World-class service companies have what I like to call a "customer bill of rights" that every person in that organization clearly knows and follows 100 percent of the time.
- John DiJulius
- 17,965 Reads 9 Shares
Ross Harried has found that a "small" strategy can serve up big business success. His Maui Wowi Ka'anapali Carts (Tiki huts on wheels) are 8 feet wide, 3 feet deep, 8 feet high and can squeeze in most anywhere...
- Helen Bond
- 12,954 Reads 10 Shares
So, you just found out your POS system needs a software and hardware upgrade to support EMV ("smart chip") technology and you missed the October 1st implementation date.
- Tom Epstein
- 13,951 Reads 1 Shares
At Jersey Mike's Subs, technology, marketing, operations, and strategy are so intertwined, "We joke back and forth about who's in charge of who, because there's so much overlap," says Rich Hope, the company's CMO.
- Eddy Goldberg
- 5,889 Reads 2 Shares
It's October 1, 2015 and a line of hackers is standing outside your store waiting for you to turn on your computer system. Why? So they can steal your customers' credit card data and sell it to the highest bidder, of course.
- Tom Epstein
- 11,588 Reads 1 Shares
Amazon founder Jeff Bezos is a Star Trek junkie. He almost named his company MakeItSo.com, based on the adventures of the USS Enterprise, when Captain Jean-Luc Picard would confirm his commands with the words, "Make it so!"
- Jack Mackey
- 10,667 Reads 1 Shares
Vast amounts of energy and treasure have been invested to understand why customers do--or don't--come back. Few questions are more important, since same-store sales growth is built on the backs of loyal customers.
- Jack Mackey
- 9,816 Reads 1 Shares
Consumer marketing changes constantly—no news there. Keeping up is another story. Tactics and thinking that were progressive and results-oriented yesterday are passé and ineffective today.
- Kerry Pipes & Eddy Goldberg
- 9,691 Reads 1 Shares
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