O'Neill Signs 7-Unit Agreement With Barberitos

O'Neill Signs 7-Unit Agreement With Barberitos

O'Neill Signs 7-Unit Agreement With Barberitos

Matt O'Neill, a Florida-based restaurant operator and entrepreneur, signed a seven-unit deal to build Barberitos units. The fast-casual burrito restaurants are planned for Tampa and St. Petersburg.

In 2024, O'Neill opened his first Barberitos in Tampa, the second location in the state, which became one of the brand's top restaurants within its first six months. With a second location under way and a new agreement signed to develop seven more, O'Neill is accelerating Barberitos' growth across the Tampa/St. Pete market.

"I visited a Barberitos more than a decade ago and immediately saw the potential for the concept in Tampa," O'Neill said. "The strong performance of our first location, and the brand's strong support system validated that belief. Tampa Bay is one of Florida's most promising growth markets, and I'm confident it's the right place to scale the brand."

O'Neill developed his own restaurant concept and held corporate roles at Zaxby's and Einstein Bros. Bagels, where he focused on launching new locations and improving underperforming units. He and his brother co-own a private equity firm that specializes in hospitality and retail. He also serves on Barberitos' Franchise Advisory Council.

"We're proud to continue partnering with Matt as he expands Barberitos' presence in high-potential markets, such as Tampa/St. Pete," said Kelly Roddy, CEO of WoWorks, which owns the brand. "This agreement reflects the strong demand for Barberitos' fresh, health-conscious dining options and our commitment to partnering with visionary entrepreneurs to expand our footprint."



Published: June 4th, 2025

Share this Feature

Jeff's Bagel Run
SPONSORED CONTENT
Jeff's Bagel Run
SPONSORED CONTENT
Jeff's Bagel Run
SPONSORED CONTENT

Recommended Reading:

Wienerschnitzel
ADVERTISE SPONSORED CONTENT

STAY CONNECTED

The Multi Unit Franchisee Newsletter shares weekly curated ideas, strategies, and solutions for today's high-achieving franchisees.


FRANCHISE TOPICS

Doner Shack
ADVERTISE SPONSORED CONTENT
Multi-Unit Franchising Conference
Conferences
Caesar's Forum, Las Vegas
MAR 24-27TH, 2026

Doner Shack is an award-winning and innovative QSR franchise offering an exciting opportunity to thrive in the rapidly growing Mediterranean food...
Cash Required:
$75,000
Unleash Your Potential with iSmash: Low Investment, High Returns! Average $198k Profit with the #1 Rage Room Franchise!
Cash Required:
$150,000
Request Info

Share This Page

Subscribe to our Newsletters