2nd European Master & Multi-Unit Franchising Conference Coming to Vienna January 28-29, 2020
If you're looking to expand your brand into Europe - or beyond - mark your calendar for Vienna this January 28-29, 2020 for the European Master & Multi-Unit Franchising Conference. This second annual conference is a golden opportunity to meet like-minded franchising pros who include industry leaders, franchisors, franchisees, and master developers as they address common issues and solutions around European expansion.
The two-day conference at the Hotel Savoyen in Vienna will cover all major aspects of high-performance multi-unit and master franchising in Europe. With a focus on leading-edge content, trailblazing discussions, and ample networking opportunities, Franchise Update Media and MFV/Comexposium developed this conference to address the growing number of franchisors and franchisees adding units and brands across Europe, a trend that continues to accelerate at a rapid pace.
A key part of this trend - master franchising - continues to grow as the primary method of expansion for franchise brands interested in growing their brands in new countries. This is accompanied by a parallel trend: the continuing growth of multi-unit and multi-brand franchisees in many countries across Europe. Both methods and models come with tremendous benefits and challenges, and both will be a major focus at this event.
The tracks and content, tailored to the needs and interests of expansion-minded global franchisors and franchisees, will include a blend of master and multi-unit franchisee topics and experiences, as well as the most current data to help attendees make the best decisions on how to set up and grow their business in a new country. The program at the previous conference included sessions on "Multi-Unit Franchising vs. Master Franchising," "Updates on International Law," "Master Franchising Case Studies," and "Providing Support and Services to Franchisees." Panels and speakers, chosen specifically for master and multi-unit franchisees, will include some of the best, most experienced franchisees in the space.
This conference offers something for everyone, from single-unit franchisees looking to grow with new opportunities, to multi-brand operators looking to diversify further, to master franchisees looking to attract prospective business owners.
Need more? Here are reactions from three attendees of the first conference, which was held in London:
For anyone thinking about how to grow their franchise business in Europe, the European Master & Multi-Unit Franchising Conference in Vienna is the place to be this January. The content-rich agenda, educational sessions, peer-to-peer networking, inspirational speakers and panelists, and experienced sponsors and suppliers are set to provide a solid basis for building the right plan to achieve your goals of international growth, starting (or continuing!) in Europe.
More information on how to subscribe to keep up on the agenda and speakers is available here.
Share this Feature
Comments:comments powered by Disqus
- Multi-Unit Franchising
- Get Started in Franchising
- Open New Units
- Featured Franchise Stories