2nd European Master & Multi-Unit Franchising Conference Coming to Vienna January 28-29, 2020
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2nd European Master & Multi-Unit Franchising Conference Coming to Vienna January 28-29, 2020

2nd European Master & Multi-Unit Franchising Conference Coming to Vienna January 28-29, 2020

If you're looking to expand your brand into Europe - or beyond - mark your calendar for Vienna this January 28-29, 2020 for the European Master & Multi-Unit Franchising Conference. This second annual conference is a golden opportunity to meet like-minded franchising pros who include industry leaders, franchisors, franchisees, and master developers as they address common issues and solutions around European expansion.

The two-day conference at the Hotel Savoyen in Vienna will cover all major aspects of high-performance multi-unit and master franchising in Europe. With a focus on leading-edge content, trailblazing discussions, and ample networking opportunities, Franchise Update Media and MFV/Comexposium developed this conference to address the growing number of franchisors and franchisees adding units and brands across Europe, a trend that continues to accelerate at a rapid pace.

A key part of this trend - master franchising - continues to grow as the primary method of expansion for franchise brands interested in growing their brands in new countries. This is accompanied by a parallel trend: the continuing growth of multi-unit and multi-brand franchisees in many countries across Europe. Both methods and models come with tremendous benefits and challenges, and both will be a major focus at this event.

The tracks and content, tailored to the needs and interests of expansion-minded global franchisors and franchisees, will include a blend of master and multi-unit franchisee topics and experiences, as well as the most current data to help attendees make the best decisions on how to set up and grow their business in a new country. The program at the previous conference included sessions on "Multi-Unit Franchising vs. Master Franchising," "Updates on International Law," "Master Franchising Case Studies," and "Providing Support and Services to Franchisees." Panels and speakers, chosen specifically for master and multi-unit franchisees, will include some of the best, most experienced franchisees in the space.

This conference offers something for everyone, from single-unit franchisees looking to grow with new opportunities, to multi-brand operators looking to diversify further, to master franchisees looking to attract prospective business owners.

Need more? Here are reactions from three attendees of the first conference, which was held in London:


"It was a really good show for us. I think it turned out really well, they did a great job with it. They had some really good speakers and multi-unit operator attendees who had important things to say and share with the audience. I hope it will grow as the Las Vegas multi-unit show has."
Shery Christopher, Director of Franchise Development at Brooklyn Fitboxing, founded in Spain with 87 units there, 2 in the U.S., and a lease signed for a third.

"I thought the conference was executed exceptionally well. The content was truly high-level and amazing. Personally, I learned a lot not only from the main panelists but also from my fellow panelists. For a first-time production in London, the team did an exceptional job."
Ted Torres, longtime U.S. multi-unit hotel franchisee

"The show for us was very interesting and the networking dinner/cocktail was also fruitful. The level of different people who were speaking was great and we have learned a lot. In one word, it was a success!"
Marc Hostyn, Master Franchisee in Belgium, Bagel Corner

For anyone thinking about how to grow their franchise business in Europe, the European Master & Multi-Unit Franchising Conference in Vienna is the place to be this January. The content-rich agenda, educational sessions, peer-to-peer networking, inspirational speakers and panelists, and experienced sponsors and suppliers are set to provide a solid basis for building the right plan to achieve your goals of international growth, starting (or continuing!) in Europe.

More information on how to subscribe to keep up on the agenda and speakers is available here.

Published: August 8th, 2019

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