"Cracking European Restaurant Franchising" (White Paper)

Are you a restaurant or F&B brand looking to set up shop in Europe? Expand your footprint on the continent to new countries? A white paper from London-based WhiteSpace Partners just might be your ticket in.

The 35-page white paper, “Cracking European Restaurant Franchising: Markets, Models, & Mega Players,” explores six franchise brands with some of the largest footprints in Europe: Burger King, Starbucks, KFC, Domino’s, Five Guys, and PAUL.

“All of these brands have entered into and evolved very differently in Europe,” the introduction notes. “At the same time, the brands approach the markets differently. Breaking down each franchising model, we see a mixed picture of strategies for success in cracking the European franchise market.”

The report includes the number of units for each brand, both worldwide and separately for Europe. It also includes a breakdown of each brand’s strategy by country: area development, master franchise, single unit, corporate run, and joint venture. The report also discusses each strategy, with examples taken from the six brands.

It also includes case studies of three large franchisee groups operating restaurants in Europe: AmRest, Alsea, and Kharis Capital.

The report concludes with an extensive section called “Key Learnings,” in which the authors offer lessons and advice based on their investigation.

WhiteSpace Partners is a strategic advisory firm dedicated to providing the restaurant sector with comprehensive market-leading strategies for sustained international growth. The company works with F&B brands (restaurant groups, emerging F&B concepts, and food retail businesses) and leading investors (private equity, family offices, landlords, and developers). Learn more on their website.