Cross-Border Marketing Challenges
Company Added
Company Removed
Apply to Request List

Cross-Border Marketing Challenges

Cross-Border Marketing Challenges

When we bring our North American-based franchise to a new country, our understanding of the local culture shapes how we market our concept to both customers and potential franchisees. Having a solid understanding of the cultural differences at play is especially important for child-based concepts focused on enrichment and education, like us at Young Rembrandts.

In a given international target market, we need to know: Is education a priority? Do parents and families invest significantly in children's or grandchildren's education? Can those cultural differences shape our franchise model to become more attractive to potential franchisees internationally?

For example, in South Korea the expectation is often for children to go to school all day and then go to a learning center afterward. So although in the U.S. our franchisees typically teach in host sites such as schools or community centers, our master franchisee in South Korea opened a learning center for children to come to for lessons.

Similarly, we need to adapt based on the educational and learning environments in international markets. While school districts in the U.S. are often very independent and can vary broadly even in neighboring districts, in Canada national boards oversee schools in their country. So the way Canadian franchisees interface with the national board is slightly different than how our franchisees in the U.S. secure new business.

Most important, we like to focus on commonalities between consumers, regardless of culture or country. The strengths in our franchise concept come from the fundamental appeal of drawing and the universality of art, which transcends cultures and languages. For our concept, our niche is our proprietary, copyrighted curriculum and the longevity of what we provide. Many international consumers often seek out Western products and services with a longer history of success.

When it comes to parents and children, especially in terms of education, parents are always looking to give children an academic advantage, and the fundamentals of drawing are rarely taught, so parents are attracted to models that are unique like ours, wherever they live.

 Liz Wahl is franchise marketing coordinator at Young Rembrandts. For more information email info@youngrembrandts.com or call 847-742-6966.

Published: November 7th, 2018

Share this Feature

Bonchon
SPONSORED CONTENT
Bonchon
SPONSORED CONTENT
Bonchon
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
UBreakiFix
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Batteries Plus
ADVERTISE SPONSORED CONTENT
Conferences
Caesar's Palace, Las Vegas
AUG 31-3RD, 2021

Featured Opportunities

The Bar Method
As more and more people discover the benefits of a barre-based workout, the demand for The Bar Method locations continues to grow. Studio locations...
Urban Air Adventure Park
Own a highly profitable business that impacts lives in your community by jumping into action as an Urban Air franchisee owner.
Wayback Burgers
With 500+ restaurants in development worldwide, Wayback Burgers is America's favorite hometown burger joint and one of the world's fastest-growing...
Spiffy
Interested in franchising with Spiffy? Learn more about the benefits of franchising today and join us in disrupting the automotive services industry!
Unity Rd.
Get A Piece Of The Booming Cannabis Market Without Headaches.

Share This Page

Subscribe to Our Newsletters