Firehouse Subs Operator Sells His Restaurants and Signs with We Sell Restaurants!
Name: Justin Scotto
Title: Franchisee and Certified Restaurant Broker
Brand: We Sell Restaurants
Units: 3, including brokering across 10 counties in and around Charlotte, NC
Years in franchising: 20 (Firehouse Subs franchisee 2002–2018; We Sell Restaurants franchisee since 2018)
Why did you choose to franchise with a service brand?
I chose to join We Sell Restaurants as I was looking for a brand that had the best support available. I had plenty of restaurant experience, but no experience as a restaurant broker. Researching We Sell Restaurants, I learned they would be providing ongoing support, training, and mentoring for the field I wanted to join. Once I learned that, I knew this would be the best brand for me. The success I’ve experienced is because I joined a brand that gave me the tools to succeed.
How did you choose the sector and brand you did?
As a restaurant owner for more than 17 years, I found myself in the selling process of my very own restaurants. To sell my restaurants, I was working with a broker outside of We Sell Restaurants and was not pleased with the customer service and involvement for handling a sale process that was extremely important to me. I felt I could do a much better job than the broker representing me, which is when I started researching restaurant brokering and came across We Sell Restaurants. The more I learned about the brand, the more I became intrigued. They showed the qualities I thought were important for both a buyer and seller in any sale process of a restaurant. From that point I knew this was a brand I wanted to be a part of.
What different skill sets are required for service brand franchising?
There are four things I believe are necessary for any service brand. The first is leadership. I need to be able to show leadership within my own company and brand to contribute to making the brand even better.
Second, I believe you need to have an incredible personality; you must have an outgoing personality in a service brand. No one likes to talk to a dud. I love talking and meeting with people in the restaurant industry. Having a strong personality helps with that.
Third, professionalism is very important. I represent the We Sell Restaurants brand and must act accordingly – not only with my clients, but also with the brand. It is not my name on the logo, it is the brand’s. I bought into the brand and need to represent the brand name to the fullest.
Fourth, people must have a passion for what they do in franchising. If I do not have enough passion every day to wake up and represent the brand I am excited to be a part of, then maybe it is not the right brand for me. If you are not passionate about what you do, it will show quickly with your customers.
What are the advantages to choosing a service brand?
Having a backbone of support. If you cannot pick up the phone any time with a service brand to reach the main office, then think twice if that is the right brand for you. You must be able to ask a question or request additional training at any time so you can excel and be better at what you do.
What would you recommend to anyone considering a service brand?
Do your homework and do not jump into a service brand until you are totally convinced it is the right one for you. Stick to the values that are important to you for success. If the brand is not close to that, it might not be the right one for you.
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