Franchise Leaders Rank Their Greatest Challenges for 2023
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Franchise Leaders Rank Their Greatest Challenges for 2023

Franchise Leaders Rank Their Greatest Challenges for 2023

At this fall’s Franchise Leadership & Development Conference in Atlanta, we surveyed approximately 50 CEO Summit attendees, asking them: “As a franchise CEO, president, and/or founder, please select your Top 2 Greatest Challenges.”

Franchisee profitability led the responses, followed closely by two employment related concerns: location labor and corporate talent. We’ve included all the responses, assigning a value of “2” for their top choice and “1” for their second choice. Here’s what’s keeping franchise leaders up at night.

Category 1's 2's Total
Franchisee profitability 8 7 23
Location labor 8 6 22
Corporate talent 7   14
Supply chain 3 4 10
Containing costs 2 3 7
Technology adoption 1 4 6
Inflation 1 3 5
Challenging consumer behaviors 1   2
Pricing 1   2
Legislative issues 1   2
Other:
Franchise lead generation 1   2
Access to capital for franchisor, not franchisees, through SBA loans 1   2
Cost & implementation of emerging technology 1   2
Comm'l RE availability zoned for automotive 1   2
Real estate 1   2
“Hard to pick 2” 1   2
Experience   1 1
Published: December 1st, 2022

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