Omicron Variant Worrying Small Business Owners
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Omicron Variant Worrying Small Business Owners

Omicron Variant Worrying Small Business Owners

As if small business owners hadn’t already enough to worry about with the ongoing Covid pandemic, now comes the new Omicron variant. A survey of 5,632 small business owners taken last week by Alignable found that 44% are concerned about Omicron hurting their already-challenging economic recovery. Here are some other highlights from the research:

  • The Omicron variant is even more daunting for disadvantaged groups including minority business owners: 69% of minorities polled expressed concern about Omicron affecting their recovery. The majority of women who own small businesses (52%) felt the same way. 
  • Industries that rely on in-person business are also very worried about what Omicron might do; 70% in travel, 69% of restaurant owners, 68% of massage therapists, and 58% of retailers have expressed strong concerns.
  • 60% of New York-based small business owners are nervous about Omicron, as well as 64% of those in Massachusetts, 57% in New Jersey, and 54% in Michigan.
  • States with small business owners that are not as concerned include Texas (38%), Colorado (37%), and North Carolina (37%). 
  • To help control the potential damage Omicron could cause, 40% say they’re increasing basic health protocols, 23% say they’re getting a booster shot, and 21% are investing more into marketing.

You can view the complete results from Alignable's Omicron Pulse Poll here.

Published: December 14th, 2021

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